{"id":14870,"date":"2018-01-01T15:05:14","date_gmt":"2018-01-01T15:05:14","guid":{"rendered":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/?p=14870"},"modified":"2016-09-05T21:02:46","modified_gmt":"2016-09-05T20:02:46","slug":"a-falta-de-conteudo-local","status":"publish","type":"post","link":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/a-falta-de-conteudo-local\/","title":{"rendered":"A falta de conte\u00fado local relevante \u00e9 a principal barreira a ser vencida"},"content":{"rendered":"<p>Atualmente, o ambiente do mercado m\u00f3vel latino-americano est\u00e1 focado no crescimento da Internet m\u00f3vel e na mudan\u00e7a de comportamentos no \u00e2mbito do acesso e da intera\u00e7\u00e3o digital. Quase metade da popula\u00e7\u00e3o da regi\u00e3o tem agora uma assinatura de Internet m\u00f3vel. Embora esse percentual seja menor do que o total de assinaturas m\u00f3veis na regi\u00e3o<a href=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/05\/report-content_latam_shift_local-8-ES.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14619 size-medium alignright\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/08\/REPORTE06.-229x300.png\" alt=\"REPORTE Connect Society La importancia del contenido\" width=\"229\" height=\"300\" srcset=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/08\/REPORTE06.-229x300.png 229w, https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/08\/REPORTE06..png 320w\" sizes=\"(max-width: 229px) 100vw, 229px\" \/><\/a>, o relat\u00f3rio Connected Society aponta a import\u00e2ncia dos conte\u00fados (48% versus 69%), e espera-se que sua penetra\u00e7\u00e3o aumente em at\u00e9 66% at\u00e9 2020, dado o r\u00e1pido crescimento que est\u00e1 sendo experimentado.<\/p>\n<p>A maior barreira para o acesso \u00e0 Internet m\u00f3vel para os n\u00e3o conectados \u00e9 a falta de relev\u00e2ncia da Internet, especialmente da aus\u00eancia de conte\u00fado local. A ironia desta situa\u00e7\u00e3o \u00e9 que, em geral, \u00e9 esse mesmo conte\u00fado o que impulsiona o crescimento do uso da Internet entre os usu\u00e1rios m\u00f3veis atuais, mas h\u00e1 uma percep\u00e7\u00e3o arraigada entre os usu\u00e1rios &#8211; entre 40% e 50% do adultos &#8211; que o que est\u00e1 dispon\u00edvel \u00e9 em grande parte irrelevante para sua poss\u00edvel experi\u00eancia digital.<\/p>\n<p><a href=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/08\/infografia-01-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14969\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/08\/infografia-01-1.png\" alt=\"infografia-01\" width=\"595\" height=\"328\" srcset=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/08\/infografia-01-1.png 595w, https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/08\/infografia-01-1-300x165.png 300w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Atualmente, o ambiente do mercado m\u00f3vel latino-americano est\u00e1 focado no crescimento da Internet m\u00f3vel e na mudan\u00e7a de comportamentos no \u00e2mbito do acesso e da intera\u00e7\u00e3o digital. Quase metade da popula\u00e7\u00e3o da regi\u00e3o tem agora uma assinatura de Internet m\u00f3vel. Embora esse percentual seja menor do que o total de assinaturas m\u00f3veis na regi\u00e3o, o [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[36],"tags":[],"algolia_discover_type":[13722],"class_list":["post-14870","post","type-post","status-publish","format-standard","hentry","category-nao-categorizado","algolia_discover_type-article"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A falta de conte\u00fado local relevante \u00e9 a principal barreira a ser vencida - GSMA Latin America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/a-falta-de-conteudo-local\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A falta de conte\u00fado local relevante \u00e9 a principal barreira a ser vencida - GSMA Latin America\" \/>\n<meta property=\"og:description\" content=\"Atualmente, o ambiente do mercado m\u00f3vel latino-americano est\u00e1 focado no crescimento da Internet m\u00f3vel e na mudan\u00e7a de comportamentos no \u00e2mbito do acesso e da intera\u00e7\u00e3o digital. 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