{"id":14873,"date":"2018-01-01T15:08:16","date_gmt":"2018-01-01T15:08:16","guid":{"rendered":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/?p=14873"},"modified":"2025-10-15T12:10:47","modified_gmt":"2025-10-15T11:10:47","slug":"aptitudes-digitales","status":"publish","type":"post","link":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/aptitudes-digitales\/","title":{"rendered":"A necessidade de melhorar as atitudes digitais e desenvolver conte\u00fado local relevante"},"content":{"rendered":"<p>As taxas b\u00e1sicas de alfabetiza\u00e7\u00e3o na Am\u00e9rica Latina e no Caribe s\u00e3o mais altas do que a m\u00e9dia mundial mas, no entanto, continua a existir uma lacuna entre a alfabetiza\u00e7\u00e3o e as atitudes digitais. A falta de recursos educacionais e apoio ao ensino de conhecimentos digitais impede que muitos usu\u00e1rios m\u00f3veis explorem os benef\u00edcios que a Internet oferece. Este problema se agrava ainda mais quando se considera a oferta limitada de conte\u00fado interessante, no idioma local, e relevante. A an\u00e1lise dos dados de tr\u00e1fego web mostra que <strong>menos de 30% do conte\u00fado na Am\u00e9rica Latina e no Caribe est\u00e1 hospedado localmente e no idioma local<\/strong>. Al\u00e9m disso, o conte\u00fado encontrado em lojas de aplicativos e sites das operadores m\u00f3veis, em sua maioria, est\u00e1 relacionado ao entretenimento.<\/p>\n<p>Desta maneira, se cria uma falsa impress\u00e3o entre os n\u00e3o usu\u00e1rios de que a Internet \u00e9 apenas uma ferramenta para o entretenimento, uma percep\u00e7\u00e3o que esconde a verdadeira import\u00e2ncia e o potencial de mudan\u00e7a de estilo de vida oferecida pela Internet m\u00f3vel.<\/p>\n<p><a href=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/08\/reporte-cs.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14804 size-medium\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/08\/reporte-cs-243x300.png\" alt=\"reporte cs\" width=\"243\" height=\"300\" \/><\/a>Para colaborar com a alfabetiza\u00e7\u00e3o digital, a GSMA Report lan\u00e7ou o Kit de Ferramentas de Treinamento em Habilidades para a Internet M\u00f3vel,\u00a0<a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/mobile-for-development\/mobile-internet-skills-training-toolkit\/\">\u00a0\u201c<em>Mobile Internet Skills Training Toolkit (MISTT)<\/em>\u201d<\/a> onde atrav\u00e9s de diferentes estilos de capacita\u00e7\u00e3o pode-se treinar pessoas no uso b\u00e1sico de algumas habilidades para a Internet m\u00f3vel. Este kit de ferramentas de treinamento conta com dois modos, categorizados por dura\u00e7\u00e3o para dar o ferramental a um indiv\u00edduo para adquirir certas habilidades digitais: treinamento curto (2 a 3 minutos, chamado de &#8220;bitesize training&#8221;) e capacita\u00e7\u00e3o aprofundada (45-60 minutos, chamado de &#8220;In-deph training&#8221;).<br \/>\nPara mais informa\u00e7\u00f5es acesse a <a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/mobile-for-development\/connected-society\/\">Connected Society global<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As taxas b\u00e1sicas de alfabetiza\u00e7\u00e3o na Am\u00e9rica Latina e no Caribe s\u00e3o mais altas do que a m\u00e9dia mundial mas, no entanto, continua a existir uma lacuna entre a alfabetiza\u00e7\u00e3o e as atitudes digitais. A falta de recursos educacionais e apoio ao ensino de conhecimentos digitais impede que muitos usu\u00e1rios m\u00f3veis explorem os benef\u00edcios que [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[36],"tags":[],"algolia_discover_type":[13722],"class_list":["post-14873","post","type-post","status-publish","format-standard","hentry","category-nao-categorizado","algolia_discover_type-article"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A necessidade de melhorar as atitudes digitais e desenvolver conte\u00fado local relevante - GSMA Latin America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/aptitudes-digitales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A necessidade de melhorar as atitudes digitais e desenvolver conte\u00fado local relevante - GSMA Latin America\" \/>\n<meta property=\"og:description\" content=\"As taxas b\u00e1sicas de alfabetiza\u00e7\u00e3o na Am\u00e9rica Latina e no Caribe s\u00e3o mais altas do que a m\u00e9dia mundial mas, no entanto, continua a existir uma lacuna entre a alfabetiza\u00e7\u00e3o e as atitudes digitais. A falta de recursos educacionais e apoio ao ensino de conhecimentos digitais impede que muitos usu\u00e1rios m\u00f3veis explorem os benef\u00edcios que [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/aptitudes-digitales\/\" \/>\n<meta property=\"og:site_name\" content=\"GSMA Latin America\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-01T15:08:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T11:10:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america\/wp-content\/uploads\/2016\/08\/reporte-cs-243x300.png\" \/>\n<meta name=\"author\" content=\"tskinner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gsma\" \/>\n<meta name=\"twitter:site\" content=\"@gsma\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"tskinner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"A necessidade de melhorar as atitudes digitais e desenvolver conte\u00fado local relevante - GSMA Latin America","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/aptitudes-digitales\/","og_locale":"en_US","og_type":"article","og_title":"A necessidade de melhorar as atitudes digitais e desenvolver conte\u00fado local relevante - GSMA Latin America","og_description":"As taxas b\u00e1sicas de alfabetiza\u00e7\u00e3o na Am\u00e9rica Latina e no Caribe s\u00e3o mais altas do que a m\u00e9dia mundial mas, no entanto, continua a existir uma lacuna entre a alfabetiza\u00e7\u00e3o e as atitudes digitais. A falta de recursos educacionais e apoio ao ensino de conhecimentos digitais impede que muitos usu\u00e1rios m\u00f3veis explorem os benef\u00edcios que [&hellip;]","og_url":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/aptitudes-digitales\/","og_site_name":"GSMA Latin America","article_published_time":"2018-01-01T15:08:16+00:00","article_modified_time":"2025-10-15T11:10:47+00:00","og_image":[{"url":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america\/wp-content\/uploads\/2016\/08\/reporte-cs-243x300.png","type":"","width":"","height":""}],"author":"tskinner","twitter_card":"summary_large_image","twitter_creator":"@gsma","twitter_site":"@gsma","twitter_misc":{"Written by":"tskinner","Est. reading time":"2 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