{"id":36164,"date":"2019-12-12T00:31:21","date_gmt":"2019-12-12T00:31:21","guid":{"rendered":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/?p=36164"},"modified":"2025-12-15T16:05:22","modified_gmt":"2025-12-15T16:05:22","slug":"gsma-tech4girls-arrives-in-brazil-to-encourage-girls-into-stem-careers","status":"publish","type":"post","link":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/gsma-tech4girls-arrives-in-brazil-to-encourage-girls-into-stem-careers\/","title":{"rendered":"GSMA Tech4Girls arrives in Brazil to encourage girls into STEM careers"},"content":{"rendered":"<p><a href=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_thumbnail.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-36103\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_thumbnail-1024x683.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_thumbnail-1024x683.jpg 1024w, https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_thumbnail-300x200.jpg 300w, https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_thumbnail-768x512.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>According to UNESCO, <strong>only 35 per cent of STEM students<\/strong> in higher education globally <strong>are women<\/strong>. Following its goal of correcting this gap and contributing towards <strong>SDG#5: Gender equality<\/strong>, on 4 December GSMA Latin America ran its <strong>first Tech4Girls workshop in Brazil<\/strong>. The event was held at Institute Federal of Brasilia with the collaboration of Junior Achievement Foundation, and was supported by local regulator Anatel and TIM Brasil.<\/p>\n<p>During the workshop, 21 girls aged 15 to 17 from public and private schools in the city set to work to create a mobile app. Participants received guidance to think about each part of the project &#8211; initial idea, branding, monetisation &#8211; using a Design Thinking approach, in simplified, age-appropriate language. The girls decided to focus their projects on creating social impact and devise innovative mobile solutions for the issues of sustainable fashion, environmental care and assistance in situations of gender-based violence.<\/p>\n<p><a href=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_1-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-36133 alignnone\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_1-1-300x200.jpg\" alt=\"\" width=\"281\" height=\"187\" srcset=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_1-1-300x200.jpg 300w, https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_1-1-768x512.jpg 768w, https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_1-1-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 281px) 100vw, 281px\" \/><\/a> <a href=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36109 \" src=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_2-300x200.jpg\" alt=\"\" width=\"281\" height=\"187\" srcset=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_2-300x200.jpg 300w, https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_2-768x512.jpg 768w, https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_2-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 281px) 100vw, 281px\" \/><\/a> <a href=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-36112 alignnone\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_3-1024x683.jpg\" alt=\"\" width=\"281\" height=\"187\" srcset=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_3-1024x683.jpg 1024w, https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_3-300x200.jpg 300w, https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_3-768x512.jpg 768w\" sizes=\"auto, (max-width: 281px) 100vw, 281px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>From Idea to Action: Girls created a mobile app<\/em><\/p>\n<p>Commenting on their choices, <strong>Camila Carolina Monteiro, Senior Specialist in Sector-specific Policy and Associations, TIM Brasil, said<\/strong>: \u201cA career in this industry is full of challenges and can lead to major achievements. The scope of technology is wide ranging, with direct applications to everyday life. It\u2019s encouraging to see how their work can enhance people\u2019s lives\u201d. Monteiro attended the activity as part of the objective for girls to meet leading women in the industry who can act as mentors.<\/p>\n<p>\u201cIn our market it\u2019s very important to create interest among young people because of the growing demand for professionals and considerable opportunities for diversity,\u201d she said.<\/p>\n<p><a href=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-36119\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_4-1024x683.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_4-1024x683.jpg 1024w, https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_4-300x200.jpg 300w, https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_4-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Junior Achievement guided the girls during the the creation process<\/em><\/p>\n<p>Participating alongside Monteiro were two Anatel representatives, Tais Niffinegger, Head of International Affairs, and Luciana Ferreira, Engineer and Process Coordinator. On behalf of GSMA Latin America: Amadeu Castro, Senior Executive Advisor Brazil; Bernardita Oyarzun, Events and Operations Director; and Adriana Sarkis, Policy and Regulatory Manager.<\/p>\n<p><a href=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-36115\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_5-1024x683.jpg\" alt=\"\" width=\"803\" height=\"535\" srcset=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_5-1024x683.jpg 1024w, https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_5-300x200.jpg 300w, https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/12\/T4G_5-768x512.jpg 768w\" sizes=\"auto, (max-width: 803px) 100vw, 803px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Amadeu Castro, Adriana Sarkis and Bernardita Oyarzun (GSMA Latin America), Camila Monteiro (TIM Brasil), Tais Niffinegger and Luciana Ferreira (Anatel).<\/em><\/p>\n<p>\u201cTech4Girls is a very important initiative in the context of the search for greater female participation in the technology sector. Raising awareness among young people is especially relevant, as it contributes to correcting cultural asymmetries. Anatel, while promoting the development of telecommunications in Brazil, supports this idea\u201d, <strong>said Niffinegger<\/strong>.<\/p>\n<p>Tech4Girls was launched by GSMA North America in 2018 and immediately spread to GSMA Latin America, where workshops have been held in Buenos Aires, San Miguel and C\u00f3rdoba (Argentina). The initiative received the Corporate Citizen of the Americas Award 2018 from The Trust for the Americas &#8211; Organization of American States, and earned the GSMA recognition from Women Economic Forum (WEF) as an \u201cIconic company creating a better future\u201d.<\/p>\n<p>\u201cTech4Girls is a global effort by the GSMA that\u2019s gaining ground in the region. We\u2019re very proud of this initiative and we\u2019ll keep promoting it to help more girls in Latin America discover all the potential of a career in technology,\u201d <strong>said Paula Ferrari, Marketing Director Latin America, GSMA<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to UNESCO, only 35 per cent of STEM students in higher education globally are women. Following its goal of correcting this gap and contributing towards SDG#5: Gender equality, on 4 December GSMA Latin America ran its first Tech4Girls workshop in Brazil. The event was held at Institute Federal of Brasilia with the collaboration of [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":36449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,46],"tags":[],"algolia_discover_type":[13722],"class_list":["post-36164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news","category-newsport","algolia_discover_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GSMA Tech4Girls arrives in Brazil to encourage girls into STEM careers | GSMA Latin America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/gsma-tech4girls-arrives-in-brazil-to-encourage-girls-into-stem-careers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GSMA Tech4Girls arrives in Brazil to encourage girls into STEM careers | GSMA Latin America\" \/>\n<meta property=\"og:description\" content=\"According to UNESCO, only 35 per cent of STEM students in higher education globally are women. Following its goal of correcting this gap and contributing towards SDG#5: Gender equality, on 4 December GSMA Latin America ran its first Tech4Girls workshop in Brazil. The event was held at Institute Federal of Brasilia with the collaboration of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/gsma-tech4girls-arrives-in-brazil-to-encourage-girls-into-stem-careers\/\" \/>\n<meta property=\"og:site_name\" content=\"GSMA Latin America\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-12T00:31:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T16:05:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america\/wp-content\/uploads\/2019\/12\/T4G_thumbnail_900x400.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"EugeniaN\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gsma\" \/>\n<meta name=\"twitter:site\" content=\"@gsma\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"EugeniaN\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"GSMA Tech4Girls arrives in Brazil to encourage girls into STEM careers | GSMA Latin America","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/gsma-tech4girls-arrives-in-brazil-to-encourage-girls-into-stem-careers\/","og_locale":"en_US","og_type":"article","og_title":"GSMA Tech4Girls arrives in Brazil to encourage girls into STEM careers | GSMA Latin America","og_description":"According to UNESCO, only 35 per cent of STEM students in higher education globally are women. 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