As Chief Marketing Officer (CMO) at the GSMA, Lara Dewar drives the Association\u2019s global marketing and communications strategy to support and enable business success for the GSMA and its members. Additionally, Lara leads GSMA Membership and is responsible for enhancing member engagement, growth, and satisfaction, ensuring that the GSMA continues to deliver value to its global community.<\/p>\n
Lara is a global leader with over 20 years of knowledge in industries shaping our world. She is motivated by the trust bestowed upon marketing and communications professionals to tell compelling stories that spark the imagination. Since joining the GSMA in January 2020 as Global Head of Communications, Lara has successfully shaped the organisation\u2019s communication strategy during a tumultuous time and comes to the seat with extensive CMO experience. From financial services and energy to charity and telecoms, Lara has applied her strategic and collaborative approach to leadership to drive transformation in its truest sense.<\/p>\n
Before joining the GSMA, Lara worked at World Vision where she held positions including Chief Marketing & Development Officer and Partnership Leader. In this role, Lara was responsible for reputation management across a $2.5 billion-dollar enterprise operating in 100 countries with over 38,000 employees. She has also held executive positions at Crossroads Media Group, Jameson Bank, Direct Energy, and Thomas Cook Group. The breadth of Lara\u2019s career means that she brings a holistic understanding of how businesses work and the function of marketing and communications in driving growth.<\/p>\n
Lara holds a B.A. degree in English & Women\u2019s Studies from the University of Western Ontario.<\/p>\n","protected":false},"excerpt":{"rendered":"
As Chief Marketing Officer (CMO) at the GSMA, Lara Dewar drives the Association\u2019s global marketing and communications strategy to support and enable business success for the GSMA and its members. Additionally, Lara leads GSMA Membership and is responsible for enhancing member engagement, growth, and satisfaction, ensuring that the GSMA continues to deliver value to its global community.<\/p>\n","protected":false},"author":64,"template":"","meta":{"image":"https:\/\/www.gsma.com\/about-us\/wp-content\/uploads\/2022\/05\/Lara_dewar_headshot_500x500.png","json":{"gsma_people_company":"GSMA","gsma_people_headshot":"[9739]","gsma_people_job":"Chief Marketing Officer","gsma_people_member":"0","gsma_people_email":"","gsma_people_website":"","gsma_people_twitter":"","gsma_people_facebook":"","gsma_people_linkedin":"","gsma_people_authored":"","gsma_people_page":true,"gsma_people_old_id":"7280"},"cats":["gsma-organisation"]},"person_categories":[1292],"class_list":["post-7951","gsma_theme_people","type-gsma_theme_people","status-publish","hentry","person_categories-gsma-organisation"],"yoast_head":"\n