The future of SMS in the evolving messaging market

November 2015: IP messaging players are gaining scale and disrupting the traditional SMS model. In markets where this is taking place, SMS volumes have declined since plateauing around 2010. However, our research shows that not all markets are seeing the same trends, with evidence that the decline in SMS volumes has been slower in markets where unlimited SMS tariffs are common. The report also outlines how operators can potentially compete in the messaging space through feature-rich services such as RCS, which will be dependent on widespread collaboration between operators.