The GSMA welcomes agreement by the EU and Japan on cross-border data flows

July 2018: The GSMA welcomes the announcement by the European Commission that Japan and the European Union will formally recognise each other’s data protection systems as providing an equivalent level of protection for consumers in both markets. Sitting alongside the broader EU-Japan Economic Partnership Agreement, this mutual adequacy arrangement will pave the way for creating the world’s largest zone—encompassing 37 per cent of global trade by value—in which personal data is allowed to flow freely and consumers’ privacy is protected to a similar high standard.