Unique subscribers and mobile internet users: understating the new growth story

Thursday 1 Feb 2018 |

Unique subscribers and mobile internet users: understating the new growth story image

February 2018: 2017 was a milestone year for the mobile industry, with the number of people connected to mobile services surpassing 5 billion, and those accessing mobile internet services exceeding 3 billion. With unique subscriber growth slowing, mobile internet adoption will increasingly become the key metric by which to measure the reach of the mobile industry.