We Care Africa


Working together to deliver local solutions with a positive impact on society

Since We Care’s launch in 2014, local mobile operators have been actively partnering with governments, regulators and NGO’s to endorse and encourage each campaign. Each solution is designed to positively impact the societies in which they operate. Critical issues addressed include; promoting digital inclusion, bolstering child protection, reducing handset theft, supporting handicapped citizens and protecting the environment.

Globally, We Care is active in 19 countries, after 28 successful launches involving 64 mobile network operators. The latest region to join the We Care initiative, welcomed the Rwandan mobile industry into the fore. Approximately one in four citizens in Rwanda currently subscribe to mobile internet services; a lack of digital skills among the population and a perceived lack of locally relevant content are among the key barriers to large-scale adoption.

Rwanda marks the third African country to join the We Care family, following successful Child Protection programmes in Kenya and a focus on Reducing Handset Theft in Cote d’Ivoire.

Click to view the Press Releases

Airtel and MTN launch GSMA We Care initiative promoting digital inclusion in Rwanda
First GSMA We Care initiative launches in Kenya focusing on online child protection
Mobile industry in Côte D’Ivoire joins forces with GSMA to tackle handset theft