New Digital Commerce Case Studies
The Digital Commerce programme has produced three case studies in order to raise awareness of just a few of the activities currently being carried out in the current digital commerce landscape. These case studies explore the global travel market and the retail market in France and China.
This paper explores how mobile technologies and services are helping transport operators to both contain costs and improve the passenger experience. It provides a factual overview of mobile transport deployments in various markets round the world and related analytical insights designed to highlight current trends and best practice.
This case study focuses on the in-store and transacting stages of the customer journey, and looks at how a French mobile operator, Orange, implemented their solutions in the French market to provide retailers and merchants with support in refining and putting in place their mobile strategy. The aim of this case study is to examine how mobile operators can help provide an answer to merchants’ and service providers’ requirements.
China Unicom: Delivering mobile couponing and loyalty services to the Chinese market / 中国联通：为中国市场提供移动优惠及忠实度服务
The rise in the popularity of the internet as an alternative shopping channel is transforming retail in China. There is a shift in purchasing preferences from offline to online and a growing demand by consumers to shop on their mobile devices. These changes are prompting retailers to look for new ways to engage and communicate with their customers. In addition, the dominance of Consumer to Consumer (C2C) online marketplaces presents a new type of challenge to “traditional” retailing. Opportunities exist for merchants to tackle these challenges, such as increasing the attractiveness of bricks-and-mortar shops and enhancing the shopper journey in physical stores. Mobile technology can act as an enabler for these efforts and this case study sets out to demonstrate how a Chinese mobile operator, China Unicom, helped merchants build and launch their own mobile couponing and loyalty solutions in the Chinese market.
This case study gives an account of the business and technical requirements that informed Orange and T-Mobile Poland’s decisions around the design and that interested parties could consult as a reference if they chose to implement a SIM-based tokenisation service.
The paper also demonstrates a technical infrastructure that can be used to deploy a SIM-based tokenisation service in the French and Polish markets and the use cases driving the design of that infrastructure. The document also provides low-level technical details such as use case messaging flows and Application Programming Interface (API) implementation examples.
The aim is to provide practical insight and a point of reference for operators and other ecosystem players involved in planning and implementing SIM-based tokenisation services.Back