AGENDA: Future Networks Seminar – Messaging as a Platform: The Future of Brand communications – MWC San Francisco


Where: Moscone Center (South), Level 2 room 216.  [Area Map]


10:00 – 10:10


  • The rise of RCS and the $74bn opportunity of Messaging as a Platform

David O’Byrne

IP Communications Project Director , GSMA

10:10 – 10:30

Fireside Chat with Dr Petja Heimbach and David O’Byrne 

Deutsche Telekom’s perspective on the outlook and opportunity for operator messaging

Dr. Petja Heimbach

Vice President of Communication (IDU-COM), Deutsche Telekom

10:30 – 10:45

How T-Mobile are expanding their technology and customer propositions with RCS

Evan Feldman

Director, Innovation and Core Services, T-Mobile

10:45 – 11:00

How Google are enabling business messaging

Amir Sarhangi

Head of Product Management – RCS, Google

11:00 – 11:15

Innovation in Online and Offline Retail in the store, the home and on the web

Bill Worple

Senior Director, Marketing Technology,  Best Buy

11:15 – 11:30  

How will enrich customer communication with RCS

Every day, more than 1,500,000 room nights are reserved by customers on Many of these customers request to receive a confirmation of their reservation and will have this offline available through installing the app. Currently SMS is used to share a link to customers to download the app. Rich Communication Services (RCS) will be a richer and more inclusive channel to share valuable information with customers and help them download the app. In this session Max van der Heijden will share’s approach to using RCS for app acquisition.

Max van der Heijden

Product Owner,

11:30 – 11:45

How Messaging is Disrupting Las Vegas resorts

With the imminent roll out of RCS enhancing the already vast messaging landscape, some of the largest integrated resorts in the country have been dabbling with bots, chat-based everything and much more. The problem is few have approached the change in platforms holistically. Derek Schoen will discuss MGM Resort’s POV on the future of messaging and some of the first attempts which have already made waves on the Las Vegas Strip.

Derek Schoen

Director or Media Innovation – Marketing Strategy, MGM Resorts International

11:45 – 11:00

Launching RCS and Messaging as a Platform

Ryan Sullivan

Vice President – Product Engineering & Development, Sprint

12:00 – 12:30

All speakers will join the Industry Panel for an audience Q&A.




We look forward to seeing you in San Francisco!