MWC Americas takes place on 12th-14th September 2017 in San Francisco, with over 1,000 exhibitors and 30,000 attendees expected, the event is set to be the premier mobile industry event for the Americas.
In Innovation City, Future Networks in partnership with Google will showcase the future of brand to consumer communication with a series of Rich Communication Services (RCS) and Application to Person (A2P) Messaging demonstrations from major global brands.
|
Background: RCS is the next level of mobile messaging and calling, an upgrade on a global scale. It is a solution which takes traditional voice and SMS and enhances them with instant messaging, chat functionality, photo sharing, live video, video calling and file sharing across devices on any network and enables new, richer interaction experiences. As mobile networks evolve to 4G, Operators are deploying RCS as the future messaging platform. |