28 June 2016: New Report Highlights Growing Demand for Operator-led Advanced Communications Services Such as Pre-Calling, Instant Messaging and Real-time Video.
Global mobile subscribers are demanding richer, global and open IP-based messaging experiences from mobile network operators, according to a new report called ‘The Future of Mobile Communications,’ released today by the GSMA. The research, which was commissioned by the GSMA and conducted by research firm Context Consulting, surveyed 4,045 participants from China, India, Spain and the United States about their use of traditional mobile operator voice and SMS services, as well as internet-based messaging services. It highlighted strong interest in new advanced mobile operator-led messaging services such as pre-calling, instant messaging, live video and real-time photo or file sharing, which are enabled by Rich Communications Services (RCS) and voice over LTE (VoLTE) and work natively on any device and network without the need to download an app. Operator-led services were preferred to existing popular internet-based messaging services, with 79 per cent of people surveyed saying such a service would be relevant to them and 89 per cent regarding them as unique.
Read more in the full press release.
To download the ‘Future of Communications’ report please go to: http://www.gsma.com/newsroom/wp-content/uploads//18083_GSMA_Report_for_Shanghai_LR.pdf