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Future Networks at GSMA Innovation City – MWC19 Shanghai | MWC19

Start:
June 26 @ 9:00 am
End:
June 28 @ 4:00 pm
Venue:
Shanghai New International Exhibition Centre (SNIEC)
Address: Google Map
No.2345 Longyang Road
Pudong New District, Shanghai 2345 China
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Venue: Hall 5N, Shanghai New International Expo Centre, Shanghai

Join Future Networks in one of the most visited exhibition spaces at MWC Shanghai, Innovation City. We have partnered with 3C, Deutsche Telekom, Huawei, China Mobile, China Unicom, LivePerson, OpenMarket and more to showcase cutting-edge innovations demonstrating how Rich Communications Services (RCS) and 5G and 5G Cloud XR are creating a better future through mobile.

 

5G Intelligent Connectivity

5G is more than just a generational change from 4G, and will change the way we view mobile and transform our use of mobile technology, combined with AI, XR and Cloud Computing, it’s quality and latency will prove pivotal in the realisation of services which will impact every aspect of our lives in the future.

See below for a list of Future Networks 5G demonstrations in the GSMA Innovation City:

Demo Partners Description
5G AI Services China Unicom, Huawei & UBTECH Interact with a 5G AI services robot to make video calls, get weather and news.

See how 5G latency and quality will enable real-time AI interaction across a 5G network.

Cloud XR & Edge Computing Deutsche Telekom, MobiledgeX, & Partners Deutsche Telekom, MobiledgeX and partners are showcasing how 5G and CloudXR are converging the physical and digital world across all connected devices.

Dimenco showcase Simulated Reality (SR) enabling users to experience XR content in the most realistic way without any wearables.

Immersiv showcases their “Bridge” solution, a multi-user cross devices synchronisation for augmented reality content, improving design, sales and training phases of industrial companies.

forwARdgame, Rokid and MobiledgeX are providing a multi-player AR basketball game. Players compete by throwing virtual basketballs into a hoop which is precisely positioned into physical space through augmented reality glasses. The players experience real-time synchronisation of their gameplay and scoring in AR via the MobiledgeX platform.

 

 

RCS Business Messaging

At MWC Shanghai 2019, see how RCS the future of operator messaging is intelligently transforming consumer experiences with demonstrations from leading brands, showing how the exciting potential of RCS Business Messaging is becoming a reality.

This year RCS has seen the launch of many live campaigns. 76 Operators have launched RCS in 55 countries, with 257 million Monthly Active Users. With RCS Business Messaging, consumers can now interact with all of their brands in one place – they can deal with airlines, railways, taxis, restaurants, banks and many, many other businesses at their convenience.

China Mobile the GSMA, and RCS messaging partners will showcase how we’re working together to bring better messaging to every user including:

  • International brands and messaging partners sharing the latest RCS campaigns and results, including how consumers are having richer conversations with businesses
  • Showing the experiences being created to reach consumers with RCS
  • The latest highlights in the Messages app and what’s coming soon

With no need to download multiple apps, RCS is a single, common platform based on the biggest messaging app in the world – SMS.

Operators, OEMs and technology providers are working together to expand the availability and use of RCS based on the GSMA’s Universal Profile standard, guaranteeing interoperability across devices, networks and operating systems.

See below for a list of Future Networks RCS demonstrations in the GSMA Innovation City:

Demo Partners Description
RCS Campaigns from Best Buy, Express, Groupon, Walgreens 3C Best Buy
Big box retailer Best Buy is using RCS to provide quick and easy access to their immensely popular ‘Deal of the Day’ promotion. Best Buy customers can swipe through a carousel of that day’s top deals and is just a tap away from the product page to make a purchase. The Best Buy Deal of the Day RCS-bot also has quick links to their weekly ads and store location information.

Express
Clothing retailer Express uses RCS for loyalty and commerce engagement with their current opted-in mobile messaging subscribers. Express customers on RCS-capable devices receive a significantly enhanced shopping experience which allows them to browse new products by category and puts them just a few taps away from making a purchase.

Groupon
When it comes to finding good deals, it doesn’t get much better than Groupon. And now with RCS, it’s even easier. Groupon’s RCS bot allows users to browse through rich card carousels of all the latest offers—from electronics and fashion, to travel and entertainment. Once they find an offer they like, users are just a tap away from cashing in.

Walgreens
Walgreens, a part of the Walgreens Boots Alliance, is a U.S. based retail pharmacy. Walgreens is using rich, digital features of RCS to drive conversational loyalty engagement by enabling customers to browse coupons by product category, virtually clip coupons they wish to use, and add them to their Balance Rewards loyalty account. Once the customer is finished clipping coupons, they have the ability to view their Balance Rewards card which can be scanned at checkout to apply the coupons.

RCS campaigns China Mobile TBC
RCS campaigns LivePerson TBC
RCS campaigns OpenMarket TBC