SEMINAR - RCS BUSINESS MESSAGING: TRANSFORMING CONSUMER EXPERIENCES
The GSMA's Future Networks Programme are pleased to invite you to the RCS Business Messaging Seminar at MWC Shanghai 2019 sponsored by LivePerson. Hear from key players in the industry who will discuss the current state of play of RCS and the Business Messaging market; the incredible results of live RCS campaigns; the commercial opportunities and market potential of this platform; the strategic vision for RCS, and much more.
Consumers are driving digital transformation as they seek to enhance and simplify their lives, connecting with brands that deliver what they want at exactly the moment they need it.
RCS Business Messaging enables consumers to interact with all of their brands in one place, their native Operator messaging app. Fully branded interactive rich experiences are personalised and trusted resulting in the highest levels of customer satisfaction and increased sales. Please note, this seminar will have simultaneous translation in English and Chinese.
Agenda
10:00 |
Welcome from GSMA Jill Cooper, Programme Marketing Director – GSMA |
10:05 |
RCS the Global Position Henry Calvert, Head of Future Networks – GSMA |
10:15 |
RCS Information, Innovations, Upgrade Path
Renfeng Zhuang, Director and Deputy General Manager, China Mobile |
10:35 |
Maven RCS: Connecting carriers to the global conversational grid Robert LoCascio, CEO and Founder – LivePerson |
10:50 |
RCS/MaaP status in Japan.
Mr. Shin Mitsuhashi – NTT docomo |
11:10 |
RCS Transformation: from communication tool into the business ecosystem:
Bo Zhou, Vice President of Juphoon RCS BU – Juphoon |
11:25 |
Exploration of the RCS business models
Nick Lane, Chief Insight Analyst – Mobilesquared |
11:40 |
RCS Platform for Operators
Jeremy Martin, Chief Revenue Officer and Jeff Michaud, VP Client Strategy – 3C Interactive |
11:55 |
Close Jill Cooper, Programme Marketing Director – GSMA |
12:00 |
End |
Speakers
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RCS BUSINESS MESSAGING
AWARENESS LAB #25
The Future Networks Programme will be hosting the twenty-fifth GSMA RCS Business Messaging Lab sponsored by LivePerson at MWC Shanghai on Wednesday 26th June 2019.
This event will be held in the same location as, and will immediately follow on from, the China Mobile RCS Business Messaging Summit – we would encourage all attendees to attend both the China Mobile RCS Summit and the GSMA RCS Lab.
Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experience to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion. Networking is a major part of the Lab series, and individuals have made important connections at our Labs that they have gone on to work with.
13:30 - 14:00 Registration
13:30 - 14:00 |
Registration You will need to register to attend this event.If you forget to register in advance, you may not be allowed entry until all registered attendees have been checked in. |
14:00 – 15:30 | First Segment
China Mobile RCS Business Messaging Summit
Supported by GSMA Business Messaging Labs
14:00 |
Opening Ceremony China Mobile |
14:05 |
Welcome from China Mobile and GSMA TBC, CMCC Vice CEO |
14:30 |
Ceremony |
14:35 |
Introduction of CMIC RCS Zhizhong Wang, CMIC Deputy General Manager |
14:50 |
Introduction of China Mobile RCS 5G Messaging Innovation Open Laboratory Gengsheng Huang, CML Director |
15:00 |
Coffee Break |
15:30 – 17:30 | Second Segment
GSMA RCS Business Messaging Awareness Lab #25
Sponsored by LivePerson
15:30 |
Introduction Jill Cooper, Programme Marketing Director, GSMA |
15:35 |
RCS Overview: 2019 Henry Calvert, Head of Future Networks Programme, GSMA |
15:35 |
Correcting the mistakes of the past: Maven RCS was made for carriers Eddie DeCurtis, VP of Network Distribution, LivePerson |
16:05 |
ZTE: New opportunities of information service in 5G era Zhang Wanchun, Senior Vice President & Wireless BG President, ZTE |
16:20 |
Thinking on MNO Business Messaging Innovation Guangxu Lyu, Network Technology Research Institute, China Unicom |
16:30 |
Why the opportunity for RCS is Now
Nick Lane, Chief Insight Analyst, Mobile Squared |
16:40 |
Creating Valuable Conversations with RCS
Jeremy Martin, Chief Revenue Officer, 3C |
16:50 |
RCS/MaaP status in Japan.
Ms Eiko Tanka, Softbank |
17:00 |
The Construction Of Scene Private Domain Traffic Of RCS In The New Internet
Yuluo Duan, Founder & CEO, Xiaoyuan Technology |
17:10 |
Rich Communication Services (RCS): What is all the fuss about?
Ivan Maksic, Sales Director, OpenMarket |
17:20 |
Adding value to the RCS Business Messaging
Pedro Andrade, WIT-Software, Head of New Product Development |
17:30 |
Customers, Commerce and Chatbots – Rapid deployment strategies for e-commerce chatbots in RCS.
Ron Nessim, Chief Process Officer, SummitTech |
17:40 |
Closing Speech Eddie DeCurtis, VP of Network Distribution, LivePerson |
17:45 |
Networking Drinks |
18:35 |
End |
Speakers
5G CLOUD XR SUMMIT
Extended Reality (XR) refers to the spectrum of technologies that combine computer generated Virtual elements into the real environment.
XR encompasses Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), and Simulated Reality (SR) as well as other variations.Cloud XR brings together Cloud-based technologies and XR to deliver superior experiences that revolutionise the consumption of content in both the consumer and the enterprise sectors.
Telecom operators play an important role in delivering the capabilities required by XR such as edge computing, high data transfer, low latency all of which will be delivered through the deployment of 5G.
Furthermore; the big storage and massive computing capabilities needs of XR are met by the deployment of Cloud technologies within operator 5G networks.You’re invited to join the Future Networks 5G Cloud XR Summit where industry experts will discuss the following topics and more:
- Identify the key use cases in Cloud XR
- Investigate the value chain, stakeholders and business models
- Share case studies and best practices
Agenda
15:30 |
Opening Henry Calvert, Head of Future Networks – GSMA |
15:40 |
Operators' opportunities in 5G XR services
Martin Liboska, Senior Technical Project Manager Innovation Hub – Deutsche Telekom |
15:55 |
Operator's role in future entertainment services and Edge Cloud Dr Chih-Lin I, Chief Scientist, Wireless Technologies – China Mobile |
16:10 |
Exploring Telcos’ Business Models for 5G Cloud X
Dr. Yuefeng Zhou, Chief Marketing Officer – Huawei Wireless Solution |
16:25 |
Learning to Build a Digital Human on the Cloud
Prof. Jingyi Yu – Chairman and Chief Scientist – DGene |
16:40 |
Cloud XR and Cloud Gaming Hexiang Zhang, Founder & CEO – Gloud |
16:55 |
Panel Discussion Panel Moderator – Kelvin Qin – GSMA |
17:30 |
Close |
Speakers
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AI IN NETWORK SEMINAR
5G is expected to revolutionise the mobile broadband experience, transforming the role of telecommunications in everyday life, as well as delivering seemingly unlimited speed and real-time responsiveness.
But in order to roll out the new technology and infrastructure needed to power this next generation of mobile, significant cost implications will need to be considered. The GSMA Future Networks team is scouring the globe for case studies from leading innovators. These products and services will directly impact mobile operators’ OpEx and CapEx, reducing cost intensity in the 5G Era.
We're gathering innovators to showcase their ideas at the GSMA Beta Labs, bringing to life the services that, through validation by our Network Economics model, will have a positive impact for operators.
Agenda
9:00 |
Registration 注册 |
9:30 |
Opening Remarks 致辞 TBC |
9:40 |
Session 1: AI in Network: Opportunities and Practices Session 1: 智慧网络的机遇和最佳实践 |
9:40 |
Network Automation in 5G Era 主题演讲1:5G时代的网络自动化 |
9:55 |
AI assisted network planning and resource utilisation improvements 中国电信北京研究院院长陈运清 |
10:10 |
Session 2: Ceremony of the establishment of AI in Network Working Group Session 2: GSMA大中华区智慧网络工作组 |
10:10 |
AI assisted network maintenance and optimisation 主题演讲3:人工智能时代的网络运维和优化 |
10:25 |
AI assisted QoS assurance and user experience improvements 主题演讲3:基于人工智能技术的业务质量保障和体验提升 |
10:40 |
Panel – AI in Network: Opportunities and Challenges 小组讨论1:智慧网络的机遇和挑战 Attendees: China Telecom, China Mobile, Huawei, Ericsson |
11:15 |
Session 3: AI in Network: Challenges and Evolutions Session 3:智慧网络的技术挑战和未来发展 |
11:15 |
AI powered autonomous network categories and evolution roadmap 小组讨论1:智慧网络的机遇和挑战 Attendees: China Telecom, China Mobile, Huawei, Ericsson |
11:30 |
AI assisted broadband engineering quality monitoring and acceptance 主题演讲5:人工智能技术助力宽带装机质量监控 |
11:45 |
AI role in Intelligent Connectivity Era 主题演讲6:网络智能化助力业务体验提升 |
12:00 |
Panel – AI in Network: Basic Elements and Roadmap 小组讨论2:智慧网络的基本要素和实现路径 Attendees: Asia Info, China Unicom, Qualcomm, ZTE |
12:30 |
Closing Remarks 总结 |
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GSMA INNOVATION CITY
Join Future Networks in one of the most visited exhibition spaces at MWC Shanghai, Innovation City. We have partnered with 3C, Deutsche Telekom, Huawei, China Mobile, China Unicom, LivePerson, OpenMarket and more to showcase cutting-edge innovations demonstrating how Rich Communications Services (RCS) and 5G and 5G Cloud XR are creating a better future through mobile
China Unicom, Huawei & UBTECH
5G AI Services
Interact with a 5G AI services robot to make video calls, get weather and news. See how 5G latency and quality will enable real-time AI interaction across a 5G network... ...read more
Deutsche Telekom (MobiledgeX), & Partners
Cloud XR & Edge Computing
Deutsche Telekom, MobiledgeX and partners are showcasing how 5G and CloudXR are converging the physical and digital world across all connected devices ...read more
China Mobile and partners
RCS Business Messaging
hina Mobile the GSMA, and RCS messaging partners will showcase how we’re working together to bring better messaging to every user including:
International brands and messaging ...read more
ABOUT FUTURE NETWORKS
With the transformative capabilities of 5G and RCS becoming available, operators seeking to realise the opportunities at hand must achieve economic optimisation of their networks. This will be accomplished via two principal approaches: deployment of innovative technologies and development of new commercial principles.The GSMA's Future Networks Programme helps the mobile industry pursue these goals as efficiently and cost-effectively as possible.
Directed by 20 leading operators, it provides guidance on innovations such as network slicing, and assistance on achieving interoperability, by which emerging consumer and business demand can be met. The Programme also works to boost population coverage of high-speed broadband, reduce the capital intensity required for the rollout of 5G, and seek new ways of unlocking value from mobile networks.
Through collaboration on sharing of infrastructure, improvements to radio networks, and finding alternative transmission systems, capital intensity has already been reduced by four per cent. By helping to bring down the cost of 5G's realisation in this way, the target of making it available to a third of the world's population by 2025 becomes achievable.
The possibilities of RCS are also being made available to millions more people: the GSMA's Universal Profile has allowed operators to share in the economies of scale achieved, doubling launches in 2019, and are on course to do so again in 2020. Through the release of Universal Profile 2.0, and the convening of multiple RCS Business Messaging Labs, the development of RCS's capabilities has progressed sufficiently that more than 831 million monthly active users are expected by the end of Q1 2020.