GSMA A2P Future Messaging Lab #8 – Munich
Start: Friday 1 December 2017 4:00 pm
End: Friday 1 December 2017 10:00 pm
The Future Networks Programme will be hosting the eighth GSMA A2P Future Messaging Lab in Munich with Tyntec on Friday 1 December 2017 at 10:00 – 16:00.
The objective of the Lab is to convene the leading stakeholders in the A2P messaging industry; to discuss best practise in A2P messaging; to gather requirements and guidance on operational and commercial requirements, and enable RCS to become an industry-leading A2P messaging platform.
This is an invite only event.
The agenda for the Munich A2P Future Messaging Lab is as follows:
| Agenda Title | Speaker | Time | |
| 1 | Welcome | Jill Cooper, GSMA and David Copsey, tyntec | 10:00-10:10 |
| 2 | Introductions | All | 10:10-10:30 |
| 3 | The Impact of RCS on the A2P Messaging Market | Nick Lane, Chief Insight Analyst, MobileSquared | 10:30-11:15 |
| 4 | Overview of the Current Status of RCS | David O’Byrne, GSMA | 11:15-11:30 |
| 5 | The Needs of Enterprises | tyntec | 11:30-12:00 |
| 6 | Brand RCS Campaign: 3Cinteractive | David O’Byrne, GSMA | 12:00-12:10 |
| 7 | A2P RCS Use Cases Demonstration: LINK Mobility | Guro Roed, LINK Mobility | 12:10-12:20 |
| 8 | Demo of RCS Bot Prototypes Discussion | Ian Germer, Orange | 12:20-12:40 |
| 9 | Overview of Commercial Models from London Workshop | David O’Byrne, GSMA | 12:40-13:00 |
| Lunch | 13:00-13:45 | ||
| 10 | Commercial Models Feedback & Conclusion | David O’Byrne, GSMA | 13:45-14:45 |
| 11 | RCS Coverage 2018 | David O’Byrne, GSMA | 14:45-15:30 |
| 12 | Code of Conduct | Faisal Zia, GSMA | 15:30-16:30 |
| 13 | Wrap Up & Next Steps | Jill Cooper, GSMA | 16:30-16:45 |
| Meeting Close | 16:45 | ||
| Stadium Tour | All | 17:00-18:00 |