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GSMA RCS Business Messaging Awareness Lab #23

Start:
April 8 @ 11:00 am
End:
April 8 @ 1:30 pm
Venue:
Kuala Lumpur Convention Centre
Address: Google Map
Kuala Lumpur, Malaysia
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Venue: Conference Room, 3rd Level, Kuala Lumpur Convention Centre

The Future Networks Programme will be hosting the twenty-third GSMA RCS Business Messaging Lab at WAS#9 on Monday 8 April 2019.

Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experience, to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion. Networking is a major part of the Lab series, and individuals have made important connections at the Labs they have gone on to work with.

The Awareness Lab is aimed at companies that are new to RCS. The purpose of these Labs is to provide individuals with an understanding of the Operator RCS service, the GSMA Universal Profile standard, the RCS Ecosystem (Operators, Brands, Technology Companies and Marketing Companies), RCS global deployment, handset adoption, customer experience, brand trials, commercial models and privacy, and security and trust.

In addition to taking advantage of important networking opportunities, you’ll also have the chance to hear from high-profile speakers on the following topics and more:

  • Global position of RCS
  • Achieving scale
  • Technical solutions
  • The business case for RCS Business Messaging
  • Brand campaigns and results showcased at MWC Barcelona 2019

 

Please note, as this Lab is being held during the WAS event, it is open to GSMA members only.

Please register your interest in attending by clicking on the button below and submitting your details in the form on the next page.

 

Speakers

Looi Kwok Onn, Director of Technology, Anam

LOOI KWOK ONN has specialized in Mobile Value Added Services since 1998, when he first joined Logica Aldiscon. His areas of specialization include messaging technology such as SMS and MMS, and Mobile Networks infrastructure. His current focus is on signalling security and evolving technology such as RCS and 5G. Looi is also an active participant in the GSMA FASG and NG working groups.