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Future Networks Events

MWC19 Shanghai – GSMA RCS Business Messaging Awareness Lab #25

June 26 @ 1:30 pm
June 26 @ 5:30 pm
Kerry Hotel
Address: Google Map
1388 Huamu Rd, Shi Ji Gong Yuan
Pudong Xinqu, 201204 China
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中文   |     English

Venue: Kerry Hotel, Pudong, Shanghai,   Room: Pudong Ball Room


The Future Networks Programme will be hosting the twenty-fifth GSMA RCS Business Messaging Lab sponsored by LivePerson at MWC Shanghai on Wednesday 26th June 2019.

This event will be held in the same location as, and will immediately follow on from, the China Mobile RCS Business Messaging Summit – we would encourage all attendees to attend both the China Mobile RCS Summit and the GSMA RCS Lab.

Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experience to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion. Networking is a major part of the Lab series, and individuals have made important connections at our Labs that they have gone on to work with.

The Awareness Lab is aimed at companies that are new to RCS. The purpose of these Labs is to provide individuals with an understanding of the Operator RCS service, the GSMA Universal Profile standard, the RCS Ecosystem (Operators, Brands, Technology Companies and Marketing Companies), RCS global deployment, handset adoption, customer experience, brand trials, commercial models and privacy, and security and trust.


About Our Sponsor: LivePerson

LivePerson makes life easier by transforming how people communicate with brands. LiveEngage, the company’s enterprise-class platform, empowers consumers to stop wasting time on hold with 1-800 numbers and, instead, message their favourite brands just as they do with friends and family. More than 18,000 businesses, including Adobe, HSBC, EE, IBM, L’Oréal, Orange, PNC, and The Home Depot, rely on the unparalleled intelligence, security, and scalability of LiveEngage to reduce costs, increase lifetime value, and create meaningful connections with consumers.

LivePerson is driving today’s new era of messaging, conversational design, and the integration of bots/AI into the customer care of the world’s largest brands. Learn more at https://www.liveperson.com/company/



You will need to register to attend this event.

If you forget to register in advance, you may not be allowed entry until all registered attendees have been checked in.

  • Tea and Coffee will be served upon arrival.
14:00 Opening Ceremony China Mobile
14:05 Welcome from China Mobile and GSMA TBC, CMCC Vice CEO

Alex Sinclair, GSMA CTO

Xiaoqin Hong, CMIC General Manager

Tongxu Zhang, CML Dean

14:30 Ceremony
14:35 Introduction of CMIC RCS Zhizhong Wang, CMIC Deputy General Manager
14:50 Introduction of China Mobile RCS  5G Messaging Innovation Open Laboratory Gengsheng Huang, CML Director
15:00 Coffee Break
15:30 Introduction Jill Cooper, Programme Marketing Director, GSMA
15:35 RCS Overview: 2019 Henry Calvert, Head of Future Networks Programme, GSMA
15:45 Correcting the mistakes of the past: Maven RCS was made for carriers Eddie DeCurtis, VP of Network Distribution, LivePerson
16:05  ZTE: New opportunities of information service in 5G era

Meizu: Smart messaging experience update of Flyme

Union Mobile: New opportunities for brand and customer communication


Zhang Wanchun, Senior Vice President & Wireless BG President, ZTE

Donghui Zhang, The General Manager of System Application Department, Meizu Technology

Wang Tong, Vice President, Union Mobile Financial Technology


16:20 Thinking on MNO Business Messaging Innovation Guangxu Lyu, Network Technology Research Institute, China Unicom
16:30 Why the opportunity for RCS is Now

– P2P/A2P user growth 2018-2023

– The impact of business models on mobile operator RCS income

– How alternative revenue models can more than double the opportunity

Nick Lane, Chief Insight Analyst, Mobilesquared
16:40 Creating Valuable Conversations with RCS

– Why brands are excited to use RCS?

– Live brand use cases and what’s driving results?

Jeremy Martin, Chief Revenue Officer, 3C

Jeff Michaud, VP Client Strategy, 3C

RCS/MaaP in Japan: Stats & Findings.
Ms Eiko Tanka, Softbank

Hideyuki Koto, KDDI

Shin Mitsuhashi, NTT DoCoMo

17:00 The Construction Of Scene Private Domain Traffic Of RCS In The New Internet

– Industry Internet & Private Domain Traffic

– Private Domain Traffic & The Construction Of Scene

– The Best supporter of Private Domain Traffic – RCS

Yuluo Duan, Founder & CEO, Xiaoyuan Technology
17:10 Rich Communication Services (RCS): What is all the fuss about?

– What is RCS and what can it do for your business?

– Why your customers will love it

– Six key tips for building an effective RCS programme

Ivan Maksic, Sales Director, OpenMarket
Adding value to the RCS Business Messaging 

– Search and discovery of businesses

– Leverage mCommerce with support for Payments

– Design of Conversational Services

Pedro Andrade, Head of New Product Development,  WIT-Software
17:30 Customers, Commerce and Chatbots – Rapid deployment strategies for e-commerce chatbots in RCS.

– How to leverage existing e-commerce platforms to deliver chatbots

– Adding customer care using Enriched Calling

– VR the next frontier for RCS bots

Ron Nessim, Chief Process Officer, SummitTech
17:40 Closing Speech Eddie DeCurtis, VP of Network Distribution, LivePerson
17:45 Networking Drinks
18:35 End



Please register your interest in attending by completing the form below.


Jill Cooper, Marketing Director – GSMA Future Networks

Jill has played a leadership role in helping RCS Business Messaging gain global traction from a standing start, engaging the industry via regular events and building an international ecosystem that has seen over 79 global network launches and approximately 286 million monthly active users around the world. She has also worked closely with multiple brands helping them to use RCS as a platform to communicate with their customers. Jill is also working closely with mobile operators in the move towards the 5G era.

Henry Calvert, Head of Future Networks, GSMA

Henry joined the GSMA in December 2013, and will be responsible for the delivery of the Future Networks programme. A key programme of the GSMA’s strategic focus, to deliver industry scale for IP Communications and 5G, whilst considering Network Economic challenges for the Mobile industry as it transitions to a 5G Era.   Previously he worked for the SingTel Group and has over 20 years’ experience in the telecommunications sector, both in Networks and IT portfolios and has been involved in the deployment of mobile networks in over 10 operations across 10 different countries. Henry designed and built Optus’ 3G + LTE mobile network, all IP network and managed the product development transformation.  He was the creator and board member of the network sharing Joint Venture between SingTel Optus and Vodafone Networks Pty Ltd (Australia).   Henry has been a board member and Chair of the Australian Mobile Telecommunications Association (AMTA) and previously held an Executive Management Committee position in the GSMA./

Nick Lane, Chief Insight Analyst, Mobilesquared

Nick founded Mobilesquared in 2008 to deliver specialist research and consultancy across all areas of the mobile and telecommunications industries, and has authored strategic industry reports on topics including; OTT, RCS, A2P SMS messaging, unified communications, mpayments, mobile advertising, premium rate services, apps and content, and technology. Nick’s work is extensively covered in the mobile, business, and marketing press, and he has been interviewed on mobile and tech topics by media including the BBC, Bloomberg, The Financial Times, and CNN. He speaks at conferences around the world, and is a judge for the Global Mobile Awards, the MEFFYS and the EMMAs. Prior to founding Mobilesquared, Nick was principal analyst at Informa Telecoms & Media (now Ovum), after having spent ten years as a tech journalist working on leading global B2B titles.

Jeremy Martin, Chief Revenue Officer, 3C

As the Chief Revenue Officer at 3C, Jeremy Martin uses his deep business and consumer knowledge to shape market-defining solutions for some of America’s largest and most admired brands. Jeremy is responsible for creating profitable client relationships grounded in value-based work that helps clients and 3C continually outpace the market. Using a combination of creativity and business acumen, he is engaged with brands as a trusted partner who innovates, designs and delivers disruptive mobile marketing programs that drive business results. As a leader at 3C, Jeremy has shaped some of the mobile industries most profitable and innovative mobile marketing programs. Prior to joining 3C, Jeremy spent six years with Verizon Business as a leader in their enterprise practice. As a branch manager, Jeremy led a cross-functional team that consistently delivered more than $40 million in annual revenue. In this role, he was responsible for leading teams that designed and delivered telecommunications, software and infrastructure solutions to global businesses.  

Jeff Michaud, VP Client Strategy, 3C

Jeff Michaud is VP of Client Strategy at 3C. He has over a decade of experience in mobile and is a seasoned industry executive. In his role, Jeff leverages his experience and deep expertise in mobile strategy and technology to create results-driven mobile engagement that delivers substantial value for some of the world’s best brands and retailers. Jeff has a passion for helping marketers figure out how to insert mobile into the customer journey in a way that will deliver greater than expected ROI. In addition, his deep understanding of the customers’ needs enables him to help brands create mobile engagement that enhances the customer experience. Working side by side with brands, Jeff crafts strategies to keep them ahead of always evolving trends and technologies. Jeff has delivered mobile marketing strategies that have strengthened brand loyalty and driven millions in new revenue. Jeff is active in several mobile industry organisations, he is a leading voice, regular speaker and expert source for the media on all topics within mobile marketing. Jeff also serves as a mentor and the board chairman for Take Stock in Children Palm Beach County, which provides mentoring and college scholarships for at-risk, low-income students in Florida.    

Guangxu Lyu – Network Technology Research Institute – China Unicom

Guangxu Lyu is a specialist at China Unicom, and is responsible for IMS/EPC based service research, specializing in the field of RCSVoice service and PCC-based service, and currently in charge of RCS business model and A2P messaging strategy. He is the coordinator of China Unicom for GSMA Future Network, and is also the member of GSMA GSG/GFRG/RG from China Unicom.

Hideyuki Koto, KDDI

Hideyuki Koto is a Manager at KDDI Corp., and is responsible for service planning of messaging, specialising in the field of A2P Business Strategy. He is currently in charge of RCS Messaging Services and Platform Strategy, including Operator and Vendor relations. Previously, he worked in the R&D division of KDDI where his specialty was in the field of network architecture design and traffic theory.

Eiko Tanaka, SoftBank

Eiko Tanaka is a Manager at SoftBank Corp., and is responsible for service planning of messaging, specialising in the field of A2P Business Strategy. She is currently in charge of RCS Messaging Services and Platform Strategy, including Operator and Vendor relations. Previously, she worked in the Service Planning division of SoftBank where she specialised in the field of Infrastructure Services such as VoLTE, VMS and Messaging.

Yuluo Duan, Founder & CEO, Xiaoyuan Technology

Yuluo Duan is the founder & CEO of Xiaoyuan Technology, and is the specialist in the Communication Internet Industry,especialy in the field of Smart SMSRCS Massaging and platform. He is currently in charge of RCS Messaging Services and Platform StrategyQuick APP and B2B smart SMS business model.He is actively engaged in building innovative RCS products, and also working closely with mobile operators in the move towards the AI & 5G era.

Ron Nessim, Chief Process Officer, Summit Tech

Ron Nessim is actively engaged in building innovative RCS products at Summit tech. He has been participating in GSMA working groups and RCS since 2008, and works with the product team at Summit Tech to deliver commercialized services using RCS and IMS on a global scale. Summit Tech is known for implementing best in breed solutions for MaaP, RCS Plugins, 5G RCS, Connected Cars, Enriched Calling, Connected Living, mHealth, Virtual Reality (VR) Calling, IMS Drones, Robots and RCS cryptocurrencies.  Still working on getting new social media quotes that haven’t been used in the past for other GSMA events, preferably something relevant to Asia.  

Eddie DeCurtis, Vice President of Network Distribution – LivePerson

Mr. DeCurtis brings over 26 years of wireless experience to his role at LivePerson, mainly in new sales and business development. In addition to his experience in North American telecommunications markets, Eddie has led Global market development efforts with wireless network operators and operator groups such as Ooredoo Group, Vodafone Group, Telefonica, SingTel, China Unicom, China Mobile, Hutchison, SK Telecom, and KDDI. Prior to LivePerson Eddie was President of Tyntec Inc, where he was responsible for the global launch of the 3rd ICV in the USA, New Sales and Business Development. In addition, Eddie has held senior leadership roles at Mosiak Solutions LLC, OnePhone LLC, Interop Technologies LLC, Iris Wireless LLC, VeriSign Inc. as well as key positions at GiantBear, @Mobile, and MetroMedia International.

Pedro Andrade, Head of New Product Development – WIT Software

Pedro Andrade is Head of New Product Development at WIT Software. He has been managing several projects for mobile operators in the chatbots business, being responsible to deliver new solutions to this market, in areas like customer service, enterprise productivity and conversational commerce.

Wanchun Zhang, Senior Vice President of ZTE Corporation President of Wireless Product

张万春, 中兴通讯高级副总裁,无线产品经营部总裁 张万春先生,1999年加入中兴通讯股份有限公司,参与CDMA、WiMAX、LTE、Pre5G、5G等多个无线系统产品研发,张万春先生带领中兴通讯无线产品研发团队,在3G、4G、5G领域为无线产品发展做出重大贡献,推出Pre5G产品,在全球树立技术领先标志。在标准预研、无线核心技术,基础平台、源技术、质量管理、研发敏捷/精益模式等方面不断创新、持续改进。张万春先生在无线通讯领域具有丰富经验,先后获得“国家科学技术进步奖特等奖”,“中国通讯学会科学技术一等奖”、“国家科技进步二等奖”、“深圳市高层次专业人才”等殊荣。 Mr. Wanchun Zhang joined ZTE in 1999, and has been engaged in the research and development of CDMA, WiMAX, LTE, Pre5G, and 5G products, making outstanding contributions to the development of ZTE’s wireless products with his team. His team launched innovative Pre5G products, underpinning ZTE's rise as a global leader in the field. He continues to innovate in standard pre-research, wireless core technology, basic platform, source technology, quality management, and R&D agility. Mr. Wanchun Zhang has extensive experience in the field of wireless communication. He has won the “National Science and Technology Progress Award Special Award”, first prize of“China Communications Society Science and Technology”, second prize of“National Science and Technology Progress Second Prize” and “Shenzhen High-level Professional Talents”. 演讲题目:5G时代的消息服务新机遇 New opportunities of information service in 5G era

Wang Tong, Vice President, Union Mobile Financial Tech.Co

Wang Tong joined UNION MOBILE FINANCIAL TECHNOLOGY CO., LTD in 2016 as the Vice president of the Company. He has been responsible for the marketing department,  human resource management department, and now the department of financial information service. With more than 20 years of experience in the telecommunications industry, Wang Tong successfully expanded the business with over 140 industry clients including banks, funds, and brokers. He is now focused on to bring enterprise-scale 5G message solution to market.  Mr.Wang eared an MBA degree from the Chinese University of Hong Kong. 简单履历: 2016年加入联动优势就任副总裁,香港中文大学工商管理硕士,先后分管市场、人力资源部、金融信息服务事业部。有着二十余年电信运营商业务积累及140多家行业客户(银行、券商、基金等)成功拓展经验,对5G消息解决方案有深入的理解。

Donghui Zhang, The General Manager of System Application Department,Meizu Technology

嘉宾介绍:张冬慧,毕业于哈尔滨工业大学,现任魅族系统应用部总经理,拥有丰富的手机和互联网行业经验。目前主要负责魅族手机系统基础体验创新和相关流量变现业务。包括通讯类,影像类,安全类和工具类等基础应用;个人助理,智能识屏,语音助手等AI应用;以及快应用和快游戏的框架研发和商业化生态搭建。 Donghui Zhang, graduated from Harbin Institute of Technology, is now the general manager of Meizu system application department, with rich experience in the mobile phone and Internet industry. Currently, he is mainly responsible for basic experience innovation and related monetization business of Meizu mobile phone system. He focuses on basic applications including communication, video, security and tools, as well as AI applications concerning personal assistant, intelligent screen recognition and voice assistant. Meanwhile, fast application, the framework development of fast game and commercial ecological construction are his areas of expertise. 题目:《Flyme智慧短信体验升级》 Smart messaging experience update of Flyme

Ivan Maksic, Sales Director, OpenMarket

Ivan has been in the messaging space for more than a decade. His fields of expertise include business development, carrier relationships, go-to-market solutions and business strategy. A key area of interest for Ivan is exploring new messaging technologies and features (like RCS) to increase satisfaction for businesses and their customers. In his current role at OpenMarket, he manages a team that spearheads sales and business development in international markets.  

Shin Mitsuhashi, Manager – NTT DOCOMO.INC

Shin Mitsuhashi is a Manager at NTT DOCOMO, INC., and is responsible for service planning of messaging, specializing in the field of A2P Business Strategy. He is currently in charge of RCS Messaging Services and Platform Strategy, including Operator and Vendor relations. Previously, he worked in the Service Planning division of NTT DOCOMO where his speciality was in the field of Communication Service such as phonebook, voice mail, voice service for smartphone and accessory device.