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GSMA RCS Business Messaging Awareness Lab #28 – AfricaCom

November 11 @ 10:00 am
November 11 @ 5:00 pm
15 on Orange, Orange Street, Cape Town
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Venue: 15 on Orange, Orange Street, Cape Town

The Future Networks Programme will be hosting the twenty-eighth GSMA RCS Business Messaging Lab sponsored by Out There Media at AfricaCom on Monday 11th November 2019.

Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experience to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion. Networking is a major part of the Lab series, and individuals have made important connections at the Labs they have gone on to work with.

The Awareness Lab is aimed at companies that are new to RCS. The purpose of these Labs is to provide individuals with an understanding of the Operator RCS service, the GSMA Universal Profile standard, the RCS Ecosystem (Operators, Brands, Technology Companies and Marketing Companies), RCS global deployment, handset adoption, customer experience, brand trials, commercial models and privacy, and security and trust.

In addition to taking advantage of important networking opportunities, you’ll also have the chance to hear from high-profile speakers on the following topics and more:

  • Global position of RCS
  • Achieving scale
  • Technical solutions
  • The business case for RCS Business Messaging
  • Brand campaigns and results showcased at MWC Barcelona 2019


About Our Sponsor: Out There Media

Out There Media has been at the forefront of partnering with mobile operators on data monetization since 2009.

Our proprietary multi-channel, cross-operator Mobucks™ technology sits squarely at the intersection of mobile advertising and “Telco Data as a Service”, linking the mobile operator industry with the advertising world via one seamless marketplace. It powers granular targeting, campaign planning, campaign creation and management, execution, delivery and optimization as well as detailed analytics and reporting.

Our deep integration with mobile operators allows us to dynamically adjust and target campaigns based on deterministic real-time user data, enabling advertisers to target and engage with their audiences in a continuous flow of interactivity – leading to deep consumer insight and sustainable customer relationships.

In 2015, Out There Media was awarded the “Competitive Strategy Innovation and Leadership Award for Mobile Analytics and Advertising” by Frost & Sullivan and is considered “best-in-class” among the world’s leading mobile operators, brands and ad agencies. Learn more at www.out-there-media.com.

Registration Form

Future Networks Cape Town RCS Lab