Discover a better future at Innovation City, a must-see destination at Mobile World Congress, welcoming over 70,000 visitors annually across Shanghai, Barcelona and the Americas. The GSMA’s Innovation City presents an immersive showcase of the latest innovations in mobile.
GSMA Beta Labs: Introducing Network Economics
Mobile operators account for between 1-2% of total global energy consumption. To quickly bring the 5G network into reality, mobile network operators will need to devise mechanisms to improve the capital intensity at which they operate. The long-term goal of the Future Networks programme is to boost population coverage of high-speed broadband while optimising capital intensity by unlocking additional value from networks in a cost-efficient manner. The GSMA want to bring together the ‘best of the best’ innovators in the areas of Energy Efficiency, Infrastructure Sharing and Backhaul Relief with our Operator Members to facilitate this network optimisation.
During MWC Amercias, we’ll be launching Beta Labs, our brand-new ecosystem bringing together Innovators and Operators to find synergies to ultimately save OpEx and CAPEX. During the event we’ll be on the hunt for more of these innovators, and will be showcasing some exciting demos within Innovation City. Keep an eye out for our roaming Beta Labs interview crew, who will be creating brand new content to share across the ecosystem.
Interested in being profiled as one of our Beta Lab Innovators? Let us know here.
The Future of 5G
5G is more than just a generational change from 4G, and will transform our use of mobile technology. In Innovation City, the Future Networks Programme will be demonstrating how 5G features such as super low latency response will create an exciting opportunity for both consumers and industry verticals.
Check back later for more detail on our innovative 5G demos at MWC Americas.
Interested in hearing more about 5G? Pre-register your place now at the 5G Network Slicing Seminar in Los Angeles on Wednesday 12 September.
RCS Business Messaging
See how leading brands are embracing the exciting potential of RCS Business Messaging. This year, Google will showcase their RCS platform and will bring a number of RCS use cases from around the world to reveal how major brands are using this exciting touch point to enhance their customer experience and fuel customer engagement.
Check back later for more detail on the live RCS Business Messaging campaigns that we will be demoing at MWC Americas.
Global adoption of RCS is rapidly accelerating around the world with 55 Operator launches and 167 million monthly active RCS users; a figure which is expected to double to 350 million by Q4 2018 and then double again the following year. What’s more, major brands such as Booking.com, ITV and Subway have already launched live RCS Business Messaging campaigns which are revolutionising the way they engage with their customers.
Through Chatbots and Artificial Intelligence, RCS Business Messaging enables subscribers to gain access to a range of brands and services from within the messaging app itself, allowing them to make restaurant reservations, book train tickets, make purchases and much more without the need to download numerous apps. RCS Business Messaging has huge potential, with GSMA Intelligence estimating that the market will be worth over $74 billion by 2021.
Operators, OEMs and technology providers are working together to introduce RCS based on the GSMA’s Universal Profile standard, guaranteeing interoperability across devices, networks and operating systems
Interested in hearing more about RCS? Pre-register your place now at the RCS Business Messaging Seminar in Los Angeles on Wednesday 12 September.