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Future Networks Events

MWC19 Shanghai – RCS Business Messaging Seminar: Intelligently Transforming Consumer Experiences

June 26 @ 10:00 am
June 26 @ 12:00 pm
Jumeirah Himalayas Hotel
Address: Google Map
No. 1108 Mei Hua Road
Pudong, Shanghai 201203 China
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Venue: Jumeirah Himalayas Hotel Shanghai, Room: Ru (1&2)

The GSMA’s Future Networks Programme are pleased to invite you to the RCS Business Messaging Seminar at MWC Shanghai 2019 sponsored by LivePerson. Hear from key players in the industry who will discuss the current state of play of RCS and the Business Messaging market; the incredible results of live RCS campaigns; the commercial opportunities and market potential of this platform; the strategic vision for RCS, and much more.

Consumers are driving digital transformation as they seek to enhance and simplify their lives, connecting with brands that deliver what they want at exactly the moment they need it.

RCS Business Messaging enables consumers to interact with all of their brands in one place, their native Operator messaging app.  Fully branded interactive rich experiences are personalised and trusted resulting in the highest levels of customer satisfaction and increased sales.

Please note, this seminar will have simultaneous translation in English and Chinese.


About Our Sponsor: LivePerson

LivePerson makes life easier by transforming how people communicate with brands. LiveEngage, the company’s enterprise-class platform, empowers consumers to stop wasting time on hold with 1-800 numbers and, instead, message their favorite brands just as they do with friends and family. More than 18,000 businesses, including Adobe, HSBC, EE, IBM, L’Oréal, Orange, PNC, and The Home Depot, rely on the unparalleled intelligence, security, and scalability of LiveEngage to reduce costs, increase lifetime value, and create meaningful connections with consumers.

LivePerson is driving today’s new era of messaging, conversational design, and the integration of bots/AI into the customer care of the world’s largest brands. Learn more at https://www.liveperson.com/company/




Welcome from GSMA

Jill Cooper, Programme Marketing Director – GSMA


RCS the Global Position

Henry Calvert, Head of Future Networks – GSMA


RCS Information, Innovations, Upgrade Path

– Why the need for innovation?

– Challenges from SMS to RCS

– Innovation solutions with RCS

Renfeng Zhuang, Director and Deputy General Manager, China Mobile


Maven RCS: Connecting carriers to the global conversational grid

Robert LoCascio, CEO and Founder – LivePerson


RCS/MaaP status in Japan.

Part1:Overview of P2P service.
Part2:MaaP service features.
Part3:Commercial MaaP use cases.

Mr. Shin Mitsuhashi – NTT docomo
Ms. Eiko Tanaka – Softbank
Mr. Hideyuki Koto – KDDI


RCS Transformation: from communication tool into the business ecosystem

– The evolution of RCS SDK

– The practice of RCS Business Messaging (MaaP)

– The challenge of RCS Commercialization

Bo Zhou, Vice President of Juphoon RCS BU – Juphoon


Exploration of the RCS business models

– Is termination rate a long term revenue generator?

– What is the impact of Advertising & Search?

– What are the emerging models?

Nick Lane, Chief Insight Analyst – Mobilesquared


RCS Platform for Operators

– How RCS has changed the way brands are thinking about conversational commerce

– Early in-market results and consumer feedback

– How operators can take advantage of RCS and monetise their investments

Jeremy Martin, Chief Revenue Officer and Jeff Michaud, VP Client Strategy – 3C Interactive



Jill Cooper, Programme Marketing Director – GSMA




Jill Cooper, Marketing Director – GSMA Future Networks

Jill has played a leadership role in helping RCS Business Messaging gain global traction from a standing start, engaging the industry via regular events and building an international ecosystem that has seen over 79 global network launches and approximately 286 million monthly active users around the world. She has also worked closely with multiple brands helping them to use RCS as a platform to communicate with their customers. Jill is also working closely with mobile operators in the move towards the 5G era.

Henry Calvert, Head of Future Networks, GSMA

Henry joined the GSMA in December 2013, and will be responsible for the delivery of the Future Networks programme. A key programme of the GSMA’s strategic focus, to deliver industry scale for IP Communications and 5G, whilst considering Network Economic challenges for the Mobile industry as it transitions to a 5G Era.   Previously he worked for the SingTel Group and has over 20 years’ experience in the telecommunications sector, both in Networks and IT portfolios and has been involved in the deployment of mobile networks in over 10 operations across 10 different countries. Henry designed and built Optus’ 3G + LTE mobile network, all IP network and managed the product development transformation.  He was the creator and board member of the network sharing Joint Venture between SingTel Optus and Vodafone Networks Pty Ltd (Australia).   Henry has been a board member and Chair of the Australian Mobile Telecommunications Association (AMTA) and previously held an Executive Management Committee position in the GSMA./

Renfeng Zhuang, Director and Deputy General Manager, China Mobile

Mr. Renfeng Zhuang has more than 20 years working experience in telecommunication Industry. As a senior executive who worked in Guangdong Mobile and Heilongjiang Mobile, he has won Science and Technology Progress Award of China Mobile many times and received the Special Allowance of the State Council. Currently, he is the Director and Deputy General Manager of China Mobile Internet Ltd., a subsidiary company of China Mobile, and responsible for the development and operation of two strategic products—Mobile Authentication and RCS.

Robert LoCascio, CEO and Founder, LivePerson

Robert LoCascio is the founder of LivePerson, Inc. and has been its chief executive officer since its inception in 1995. His mission is to make life easier by transforming how people communicate with brands. LivePerson has come a long way since its early years, having survived the dot-com crash and grown to become the leader in intelligent engagement solutions, currently serving over 18,000 clients, with 1,000 employees and offices across the globe. Robert is one of the longest-standing founding CEOs of a tech company today. Robert’s interests extend beyond his business and reflect his close ties to New York City. He is a founding member of the NYC Entrepreneurs Council of the Partnership for New York City. In 2001, he started the Dream Big Foundation with its first program FeedingNYC, which gives families in need a Thanksgiving dinner. To date, FeedingNYC has donated more than 40,000 meals. Its second program, the Dream Big Entrepreneurship Initiative, launched in 2014 to fund, mentor, coach, and empower local entrepreneurs in underserved communities.

Shin Mitsuhashi, Manager – NTT DOCOMO.INC

Shin Mitsuhashi is a Manager at NTT DOCOMO, INC., and is responsible for service planning of messaging, specializing in the field of A2P Business Strategy. He is currently in charge of RCS Messaging Services and Platform Strategy, including Operator and Vendor relations. Previously, he worked in the Service Planning division of NTT DOCOMO where his speciality was in the field of Communication Service such as phonebook, voice mail, voice service for smartphone and accessory device.

Eiko Tanaka, SoftBank

Eiko Tanaka is a Manager at SoftBank Corp., and is responsible for service planning of messaging, specialising in the field of A2P Business Strategy. She is currently in charge of RCS Messaging Services and Platform Strategy, including Operator and Vendor relations. Previously, she worked in the Service Planning division of SoftBank where she specialised in the field of Infrastructure Services such as VoLTE, VMS and Messaging.

Hideyuki Koto, KDDI

Hideyuki Koto is a Manager at KDDI Corp., and is responsible for service planning of messaging, specialising in the field of A2P Business Strategy. He is currently in charge of RCS Messaging Services and Platform Strategy, including Operator and Vendor relations. Previously, he worked in the R&D division of KDDI where his specialty was in the field of network architecture design and traffic theory.

Bo ZHOU, Vice President of Juphoon RCS BU – Juphoon

Bo ZHOU, vice president of Juphoon RCS BU, has more than seven years’ work experience in IT industry, RCS development and RCS standard setting. Clients who have been served by him include China Mobile, China Unicom, MIUI, OPPO, MEIZU and so on. His major research field covers RCS standard specification evolution, products and characters of RCS and IMS core network.

Nick Lane, Chief Insight Analyst, Mobilesquared

Nick founded Mobilesquared in 2008 to deliver specialist research and consultancy across all areas of the mobile and telecommunications industries, and has authored strategic industry reports on topics including; OTT, RCS, A2P SMS messaging, unified communications, mpayments, mobile advertising, premium rate services, apps and content, and technology. Nick’s work is extensively covered in the mobile, business, and marketing press, and he has been interviewed on mobile and tech topics by media including the BBC, Bloomberg, The Financial Times, and CNN. He speaks at conferences around the world, and is a judge for the Global Mobile Awards, the MEFFYS and the EMMAs. Prior to founding Mobilesquared, Nick was principal analyst at Informa Telecoms & Media (now Ovum), after having spent ten years as a tech journalist working on leading global B2B titles.

Jeremy Martin, Chief Revenue Officer, 3C

As the Chief Revenue Officer at 3C, Jeremy Martin uses his deep business and consumer knowledge to shape market-defining solutions for some of America’s largest and most admired brands. Jeremy is responsible for creating profitable client relationships grounded in value-based work that helps clients and 3C continually outpace the market. Using a combination of creativity and business acumen, he is engaged with brands as a trusted partner who innovates, designs and delivers disruptive mobile marketing programs that drive business results. As a leader at 3C, Jeremy has shaped some of the mobile industries most profitable and innovative mobile marketing programs. Prior to joining 3C, Jeremy spent six years with Verizon Business as a leader in their enterprise practice. As a branch manager, Jeremy led a cross-functional team that consistently delivered more than $40 million in annual revenue. In this role, he was responsible for leading teams that designed and delivered telecommunications, software and infrastructure solutions to global businesses.  

Jeff Michaud, VP Client Strategy, 3C

Jeff Michaud is VP of Client Strategy at 3C. He has over a decade of experience in mobile and is a seasoned industry executive. In his role, Jeff leverages his experience and deep expertise in mobile strategy and technology to create results-driven mobile engagement that delivers substantial value for some of the world’s best brands and retailers. Jeff has a passion for helping marketers figure out how to insert mobile into the customer journey in a way that will deliver greater than expected ROI. In addition, his deep understanding of the customers’ needs enables him to help brands create mobile engagement that enhances the customer experience. Working side by side with brands, Jeff crafts strategies to keep them ahead of always evolving trends and technologies. Jeff has delivered mobile marketing strategies that have strengthened brand loyalty and driven millions in new revenue. Jeff is active in several mobile industry organisations, he is a leading voice, regular speaker and expert source for the media on all topics within mobile marketing. Jeff also serves as a mentor and the board chairman for Take Stock in Children Palm Beach County, which provides mentoring and college scholarships for at-risk, low-income students in Florida.    



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