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Future Networks Events

MWC19 Los Angeles – RCS Business Messaging Seminar: Intelligently Transforming Consumer Experiences

October 22 @ 10:30 am
October 22 @ 12:30 pm
Los Angeles Convention Center (LACC)
Address: Google Map
1201 South Figueroa Street 

Los Angeles, CA 90015 United States
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Venue: Los Angeles Convention Center

Room: C2.408B – Concourse level 2

The GSMA’s Future Networks Programme are pleased to invite you to the RCS Business Messaging Seminar at MWC Los Angeles 2019. Hear from key players in the industry who will discuss the current state of play of RCS and the Business Messaging market; the incredible results of live RCS campaigns; the commercial opportunities and market potential of this platform; the strategic vision for RCS, and much more.

Consumers are driving digital transformation as they seek to enhance and simplify their lives, connecting with brands that deliver what they want at exactly the moment they need it.

RCS Business Messaging enables consumers to interact with all of their brands in one place, their native Operator messaging app.  Fully branded interactive rich experiences are personalised and trusted resulting in the highest levels of customer satisfaction and increased sales.


About Our Sponsor: Zipwhip

Zipwhip empowers companies to communicate with their customers in the most effective and preferred way possible – text messaging. As the pioneer of texting for business, Zipwhip first enabled text messaging to and from existing landline, VoIP and toll-free phone numbers in 2014. Zipwhip’s direct network connectivity, intuitive cloud-based software and an enterprise-grade API mean businesses can use any computer or mobile device to securely and reliably reach their customers, every time.

For more information about Zipwhip, please visit Zipwhip.com.


About MWC19 Los Angeles:

Attendees will explore Intelligent Connectivity – the powerful combination of high-speed 5G networks, the Internet of Things (IoT), artificial intelligence (AI) and big data. Nearly 22,000 industry influencers and business professionals will be inspired by next level innovation and thought-leadership that will impact our digital experiences, society and the world.

For more information about MWC19 Los Angeles, please visit MWCLosAngeles.com.



Welcome from GSMA

Jill Cooper, Programme Marketing Director – GSMA


RCS Global Position

Henry Calvert, Head of Future Networks, GSMA



Alison Billings, VP Industry Development U.S, Zipwhip



Mary Clark – Chief Product Officer and CMO, Synchronoss



Adrienne McAllister, Senior Director of Partnerships, Google





Panel discussion




Jill Cooper, Marketing Director – GSMA Future Networks

Jill has played a leadership role in helping RCS Business Messaging gain global traction from a standing start, engaging the industry via regular events and building an international ecosystem that has seen over 76 global network launches and approximately 272 million monthly active users around the world. She has also worked closely with multiple brands helping them to use RCS as a platform to communicate with their customers. Jill is also working closely with mobile operators in the move towards the 5G era.

Adrienne McCallister, Senior Director of Global Partnerships, Android & Communications – Google

Adrienne McCallister is the Senior Director of Global Partnerships for Google’s platforms and ecosystems group, where she oversees Android North American carrier partnerships, Android Enterprise Partnerships, as well as all Comms partnerships, covering Google's consumer communications products (Android Messages (RCS), Duo & Dialer), Google Fi and multiple operator  focused connectivity services.   Adrienne’s previous roles at Google include partnership lead for Google’s VR/AR/Lens efforts, helping to launch Chromecast, Google Home and leading its global distribution partnerships, as well as leading strategic content partnerships for Google TV.  Prior to joining Google in 2011, Adrienne help senior business development roles at Associated Content (a Yahoo! company), Clearleap (an IBM company) and AOL. Adrienne holds an M.B.A. from UC Berkeley's Haas School of Business and has a bachelor’s degree in finance from the McIntire School of Commerce at the University of Virginia.

Mary Clark, Chief Product Officer and CMO, Synchronoss

As Chief Marketing Officer and Chief Product Officer, Mary Clark leads Synchronoss' global product management, marketing and communications. Synchronoss (NASDAQ: SNCR) transforms the way companies create new revenue, reduce costs and delight their subscribers with cloud, messaging and digital transformation products supporting hundreds of millions of subscribers across the globe. Synchronoss’ secure, scalable and groundbreaking new technologies, trusted partnerships and talented people change the way TMT customers grow their business. Previously at Syniverse she was Chief Marketing Officer and also served as Senior Vice President, Next-Generation Roaming Services and Standards, and Senior Vice President, Roaming.

Alison Billings, VP, Industry Development U.S, ZipWhip

Alison is an industry thought leader who has worked throughout her career to drive innovation in emerging industries by fostering individual business success in a free market environment. With close to a 20-years experience in telecommunications and wireless, she brings a deep understanding of a range of viewpoints and has been a key player in developing many of the Best Practices that govern the Messaging and Mobile Payments industry today. Prior to joining Zipwhip Alison was at T-Mobile for 10 years; most recently in Corporate Strategy where she oversaw the strategic partnership with Google. Prior to that Alison was in Product Management where she ran the 3rd Party Platforms business, which included 3rd Party Messaging, Mobile Payments, Location Based Services and Search. Alison recently took a year off from her career to spend time focusing on her family, and we are very excited that she decided to return to the wireless industry driving Zipwhip’s Industry Development initiatives.

Henry Calvert, Head of Future Networks, GSMA

Henry joined the GSMA in December 2013, and will be responsible for the delivery of the Future Networks programme. A key programme of the GSMA’s strategic focus, to deliver industry scale for IP Communications and 5G, whilst considering Network Economic challenges for the Mobile industry as it transitions to a 5G Era.   Previously he worked for the SingTel Group and has over 20 years’ experience in the telecommunications sector, both in Networks and IT portfolios and has been involved in the deployment of mobile networks in over 10 operations across 10 different countries. Henry designed and built Optus’ 3G + LTE mobile network, all IP network and managed the product development transformation.  He was the creator and board member of the network sharing Joint Venture between SingTel Optus and Vodafone Networks Pty Ltd (Australia).   Henry has been a board member and Chair of the Australian Mobile Telecommunications Association (AMTA) and previously held an Executive Management Committee position in the GSMA.   He lives in the English Lake District with his wife and two children prior to 15 years working across the southern hemisphere. He has a lifelong passion for coaching and supporting Rugby Union.



FN RCS Seminar MWC19 LA