GSMA富通信业务消息传送宣传实验室
Start: Wednesday 26 June 2019 6:30 pm
End: Wednesday 26 June 2019 10:30 pm
Venue: Background Image
日期及时间 : 6 月 26 日 (星期三) 13:30 – 17:30
地点 : 上海浦东嘉里大酒店，三层，浦东大宴会厅5-7
未来网络项目将于2019年6月26日（星期三）在MWC上海举行由LivePerson赞助的第25届GSMA富通信业务消息传送实验室。
本次活动将与中国移动富通信业务消息传送峰会同地点举行，并紧随其后举办。鼓励所有参会者积极参加这两场活动 – 中国移动富通信峰会和GSMA富通信实验室。
参与GSMA富通信业务消息传送实验室将能够为业务消息传送美好未来建设贡献一己之力。从客户体验设计到GSMA标准传达，您的参与将确保开放式生态系统携手合作，
在2020年前实现740亿美元的估值。交流是实验室系列的重要组成部分，个人在实验室中发挥至关重要的作用，他们建立密切的联系，协作完成工作。 宣传实验室面向初次接触富通信的企业。这些实验室旨在让人们了解运营商富通信服务、GSMA配置文件标准、富通信生态系统（运营商、品牌、科技公司和营销公司）、富通信全球部署、手机应用、客户体验、品牌试验、商业模式和隐私，以及安全与信任。
Agenda:
You will need to register to attend this event.
If you forget to register in advance, you may not be allowed entry until all registered attendees have been checked in.
- Tea and Coffee will be served upon arrival.
| 14:00 | Opening Ceremony | China Mobile |
| 14:05 | Welcome from China Mobile and GSMA | TBC, CMCC Vice CEO
Alex Sinclair, GSMA CTO Xiaoqin Hong, CMIC General Manager Tongxu Zhang, CML Dean |
| 14:30 | Ceremony | |
| 14:35 | Introduction of CMIC RCS | Zhizhong Wang, CMIC Deputy General Manager |
| 14:50 | Introduction of China Mobile RCS 5G Messaging Innovation Open Laboratory | Gengsheng Huang, CML Director |
| 15:00 | Coffee Break |
GSMA RCS Business Messaging Awareness Lab #25
Sponsored by LivePerson
| 15:30 | Introduction | Jill Cooper, Programme Marketing Director, GSMA |
| 15:35 | Correcting the mistakes of the past: Maven RCS was made for carriers | Eddie DeCurtis, VP of Network Distribution, LivePerson |
| 15:55 | Presentation |
Zhang Wanchun, Senior Vice President & Wireless BG President, ZTE
|
| 16:05 | Thinking on MNO Business Messaging Innovation | Guangxu Lyu, Network Technology Research Institute, China Unicom |
| 16:15 | Why the opportunity for RCS is Now
– P2P/A2P user growth 2018-2023 – The impact of business models on mobile operator RCS income – How alternative revenue models can more than double the opportunity |
Nick Lane, Chief Insight Analyst, Mobile Squared |
| 16:25 | Creating Valuable Conversations with RCS
– Why brands are excited to use RCS? – Live brand use cases and what’s driving results? |
Jeremy Martin, Chief Revenue Officer, 3C
Jeff Michaud, VP Client Strategy, 3C |
| 16:35 |
RCS/MaaP in Japan: Stats & Findings.
|
Ms Eiko Tanka, Softbank
Hideyuki Koto, KDDI Shin Mitsuhashi, NTT DoCoMo |
| 16:45 | The Construction Of Scene Private Domain Traffic Of RCS In The New Internet
– Industry Internet & Private Domain Traffic – Private Domain Traffic & The Construction Of Scene – The Best supporter of Private Domain Traffic – RCS |
Yuluo Duan, Founder & CEO, Xiaoyuan Technology |
| 16:55 | Rich Communication Services (RCS): What is all the fuss about?
– What is RCS and what can it do for your business? – Why your customers will love it – Six key tips for building an effective RCS programme |
Gregory Hoy, Director of Product Management, OpenMarket |
| 17:05 |
Adding value to the RCS Business Messaging
– Search and discovery of businesses – Leverage mCommerce with support for Payments – Design of Conversational Services |
Pedro Andrade, Head of New Product Development, WIT-Software |
| 17:15 | Customers, Commerce and Chatbots – Rapid deployment strategies for e-commerce chatbots in RCS.
– How to leverage existing e-commerce platforms to deliver chatbots – Adding customer care using Enriched Calling – VR the next frontier for RCS bots |
Ron Nessim, Chief Process Officer, SummitTech |
| 17:25 | Closing Speech | Eddie DeCurtis, VP of Network Distribution, LivePerson |
| 17:35 | Networking Drinks | |
| 18:35 | End |
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RCS商业富媒体消息研讨会
不要错过我们在当天上午10：00-12：00召开的RCS商业富媒体消息研讨会-智能促进消费者体验转型。这个研讨会是 LivePerson赞助的。名额有限，报名从速。