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Future Networks Events

RCS Business Messaging Awareness Lab #12 – Amman

Start:
May 10 @ 10:00 am
End:
May 10 @ 5:30 pm
Venue:
Amman Rotana Hotel
Address: Google Map
Black Iris Street
Amman, 926111 Jordan
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The Future Networks Programme will be hosting the twelth GSMA RCS Business Messaging Lab in Amman sponsored by Cequens on Thursday 10th May 2018 at 10:00 – 17:30

This event will bring together leading stakeholders in the messaging industry to discuss the operational and commercial requirements that will enable RCS to become an industry-leading business messaging platform. This event is aimed at companies that are new to RCS.

The purpose of GSMA RCS Business Messaging Awareness Labs is to provide individuals with an understanding of the Operator RCS service, the GSMA Universal Profile standard, the RCS Ecosystem (Operators, Brands, Technology Companies and Marketing Companies), RCS global deployment, handset adoption, customer experience, brand trials, commercial models and privacy, and security and trust.

This event is invitiation only.

 

 

 

Time Presentation Speakers
10:00-11:00
Registration (Coffee and soft drinks provided)
11:00-11:15
Welcome and Introduction Jill Cooper, Programme Marketing Director, GSMA
11:15-12:15
An Overview of RCS:

  • The Technology
  • Global Position
  • Scale and Interoperability
David O’Byrne, IP Communications Project Director, GSMA
12:15-13:15
RCS in Action Karim Zaki, VP Products, Cequens

Karim Mohamed, Senior Product Architect, Cequens

13:15-13:45
Coffee Break
13:45-13:50
Demo #1: RCS Business Messaging in the Travel and Leisure Sector Jill Cooper, Programme Marketing Director, GSMA
13:50-14:25
Orange Jordan – A2P and P2P Messaging Jean Denis Poullain, Marketing Director, Orange
14:25-14:30
Demo #2: RCS Business Messaging in the Food and Beverage Sector Jill Cooper, Programme Marketing Director, GSMA
14:30-15:30
Lunch
15:30-15:35
Demo #3: RCS Business Messaging in Customer Support Jill Cooper, Programme Marketing Director, GSMA
15:35-16:15
Google RCS and Business Messaging Update Johanna Kollar, Google
16:15-16:20
Demo #4: RCS Business Messaging in the Retail Sector Jill Cooper, Programme Marketing Director, GSMA
16:20-16:25
Demo #5: RCS Shopping Demo Ron Nessim, Summit
16:25-16:55
Charging Principles for RCS Business Messaging David O’Byrne, IP Communications Project Director, GSMA
16:55-17:00
Demo #6: RCS Business Messaging Driving Customer Engagement Jill Cooper, Programme Marketing Director, GSMA
17:00-17:15
RCS Demand and Forecast Growth: Review of survey findings and statistics Catherine Maguire, Operator Engagement Manager, GSMA
17:15-17:45
Wrap Up Discussion: What do we need to do to make RCS Business Messaging the platform of choice for Brands in the region? Facilitated by Ammar Hamadien, Head of Strategic Engagement MENA, GSMA
18:00-21:00
Cocktail Reception and Buffet