The Future Networks Programme will be hosting the twelth GSMA RCS Business Messaging Lab in Amman sponsored by Cequens on Thursday 10th May 2018 at 10:00 – 17:30
This event will bring together leading stakeholders in the messaging industry to discuss the operational and commercial requirements that will enable RCS to become an industry-leading business messaging platform. This event is aimed at companies that are new to RCS.
The purpose of GSMA RCS Business Messaging Awareness Labs is to provide individuals with an understanding of the Operator RCS service, the GSMA Universal Profile standard, the RCS Ecosystem (Operators, Brands, Technology Companies and Marketing Companies), RCS global deployment, handset adoption, customer experience, brand trials, commercial models and privacy, and security and trust.
This event is invitiation only.
||Registration (Coffee and soft drinks provided)|
||Welcome and Introduction||Jill Cooper, Programme Marketing Director, GSMA|
||An Overview of RCS:
||David O’Byrne, IP Communications Project Director, GSMA|
||RCS in Action||Karim Zaki, VP Products, Cequens
Karim Mohamed, Senior Product Architect, Cequens
||Demo #1: RCS Business Messaging in the Travel and Leisure Sector||Jill Cooper, Programme Marketing Director, GSMA|
||Orange Jordan – A2P and P2P Messaging||Jean Denis Poullain, Marketing Director, Orange|
||Demo #2: RCS Business Messaging in the Food and Beverage Sector||Jill Cooper, Programme Marketing Director, GSMA|
||Demo #3: RCS Business Messaging in Customer Support||Jill Cooper, Programme Marketing Director, GSMA|
||Google RCS and Business Messaging Update||Johanna Kollar, Google|
||Demo #4: RCS Business Messaging in the Retail Sector||Jill Cooper, Programme Marketing Director, GSMA|
||Demo #5: RCS Shopping Demo||Ron Nessim, Summit|
||Charging Principles for RCS Business Messaging||David O’Byrne, IP Communications Project Director, GSMA|
||Demo #6: RCS Business Messaging Driving Customer Engagement||Jill Cooper, Programme Marketing Director, GSMA|
||RCS Demand and Forecast Growth: Review of survey findings and statistics||Catherine Maguire, Operator Engagement Manager, GSMA|
||Wrap Up Discussion: What do we need to do to make RCS Business Messaging the platform of choice for Brands in the region?||Facilitated by Ammar Hamadien, Head of Strategic Engagement MENA, GSMA|
||Cocktail Reception and Buffet|