GSMA RCS Business Messaging Awareness Lab #20 – Mobile 360 LatAm

Start: Wednesday 5 December 2018 7:30 pm

End: Wednesday 5 December 2018 11:30 pm

Venue: Sala de Cámara, Usina del Arte

The Future Networks Programme will be hosting the twentieth GSMA RCS Business Messaging Lab at Mobile 360 LatAm on Wednesday 5 December 2018 at 13:00-17:00.

Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experience, to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion.  Networking is a major part of the Lab series, and individuals have made important connections at the Labs they have gone on to work with.

The Awareness Lab is aimed at companies that are new to RCS. The purpose of these Labs is to provide individuals with an understanding of the Operator RCS service, the GSMA Universal Profile standard, the RCS Ecosystem (Operators, Brands, Technology Companies and Marketing Companies), RCS global deployment, handset adoption, customer experience, brand trials, commercial models and privacy, and security and trust. The Awareness Lab is open to both members and non-members.

Please register your interest in attending by clicking on the button below and submitting your details in the form on the next page.



Registration (Coffee and soft drinks provided)


Welcome from the GSMA

Jill Cooper, Programme Marketing Director, GSMA


RCS – Global Position

Catherine Maguire, Operator Engagement Manager, GSMA


RCS Brand Campaign Demo: Subway

Jill Cooper, Programme Marketing Director, GSMA





RCS Brand Campaign Demo: Paris Saint-Germain

Jill Cooper, Programme Marketing Director, GSMA


RCS – The Status in LATAM

Fabio Moraes, Strategic Engagement Director, GSMA


RCS Business Messaging opportunities for Carriers and Brands

– RCS’s traction in LatAm

– RBM platform improving successful conversion rates with yours subscribers and customers

– Success cases

Silvio Pegado, Head Business Development for RCS in LatAm, Google  


Coffee Break


Samsung RCS Messaging

– RCS approach and use cases

– Update on Samsung RCS/MaaP

Alonso Guzman, Business Development Manager, Samsung


The 5 Minute Chatbot

– Chatbot solutions for mobile commerce

– Leveraging Mobile Identity

– Live demonstration – how small businesses can quickly build their own chatbots

Ron Nessim, Chief Process Officer, Summit Tech


RCS Brand Campaign Demo: Express

Jill Cooper, Programme Marketing Director, GSMA


Bemobi Presentation

Tamoyo Vitali, Operations Director, Bemobi


RCS Brand Campaign Demo: Boston Pizza

Jill Cooper, Programme Marketing Director, GSMA


Why a Unified RCS Business Messaging Marketplace is Critical for MNO & Brands Reach

– Roadblocks for RCS Business Messaging Adoption

– Unified Marketplace as the driving force for brands reach

– Syniverse-Mavenir solution to put the MNO in control

Eduardo Galindo, Regional Director, Mavenir


RCS Brand Campaign Demo: Citibank

Jill Cooper, Programme Marketing Director, GSMA


Discussion: How to make RCS Business Messaging a Platform of Choice for Brands

Moderated by Catherine Maguire


End of Lab


Ron Nessim

Chief Process Officer, Summit Tech

Ron Nessim is actively engaged in building innovative RCS products at Summit tech. He has been participating in GSMA working groups and RCS since 2008, and works with the product team at Summit Tech to deliver commercialized services using RCS and IMS on a global scale. Summit Tech is known for implementing best in breed solutions for MaaP, RCS Plugins, 5G RCS, Connected Cars, Enriched Calling, Connected Living, mHealth, Virtual Reality (VR) Calling, IMS Drones, Robots and RCS cryptocurrencies.  Still working on getting new social media quotes that haven’t been used in the past for other GSMA events, preferably something relevant to Asia.


Silvio Pegado

Head Business Development for RCS in LatAm, Google

Over 17 years of experience in the telephony and technology market, Silvio joined Google almost 2 years ago to lead RCS / RBM messaging carrier service partnerships in Latin America. Previously, Silvio worked on Twitter for 3 years developing partnerships with operators, web portals, local smartphone manufacturers and acquired solid experience in products, marketing and innovation in companies TIM, Oi and Claro. He holds a degree in Economics from IBMEC with an MBA in Business Management from the same institution.

Eduardo Galindo

Regional Director, Mavenir

Eduardo Galindo is a Regional Director at Mavenir.  He has more than two decades of experience in both technical and business roles in both the vendor and operator sides of  the Telecommunication market.

Eduardo, started his career as a field  engineer in Telecom Argentina supporting fixed lines network deployments. In 1998 he joined NEC as pre-sales engineer for their enterprise business, and in 2001 join Nokia Networks in a 12 year tenure that covered roles as pre-sales manager for fixed data solution, Solution Manager for Mobile Packet Core and Customer Solution Manager responsible for the end to end Network Solution. In 2015 he returned to the operator side of the business leading a sales team in charge of the regional Key accounts and Government accounts for a convergent fixed, mobile and Cloud offer. Finally,  in 2017 he joined Xura, which later become Mavenir, to manage the Business Development activities in LATAM South Cone Region.

Eduardo holds a Master Degree in Business Administration from the UCEMA University and a Bachelor´s Degree in Electronic Engineering from Universidad Nacional de Tucumán.

Alonso Guzman

Business Development Manager, Samsung

Alonso Guzman is a Business Development Manager within Samsung’s Product & Service Innovation Team and is a founding member of the RCS business group within Samsung. In his role, Alonso works on driving the global expansion of RCS and MaaP offerings. Alonso started his career at Samsung in the company’s Global Strategy Group, developing the company’s strategy for automotive semiconductors. Prior to joining Samsung, Alonso held various roles at IBM. He holds a BBA from the University of Texas at Austin and an MBA from Duke University.