GSMA RCS Business Messaging Awareness Lab #23

Start: Monday 8 April 2019 4:00 pm

End: Monday 8 April 2019 6:30 pm

Venue: Kuala Lumpur Convention Centre

Venue: Conference Room, 3rd Level, Kuala Lumpur Convention Centre

The Future Networks Programme will be hosting the twenty-third GSMA RCS Business Messaging Lab at WAS#9 on Monday 8 April 2019.

Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experience, to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion. Networking is a major part of the Lab series, and individuals have made important connections at the Labs they have gone on to work with.

The Awareness Lab is aimed at companies that are new to RCS. The purpose of these Labs is to provide individuals with an understanding of the Operator RCS service, the GSMA Universal Profile standard, the RCS Ecosystem (Operators, Brands, Technology Companies and Marketing Companies), RCS global deployment, handset adoption, customer experience, brand trials, commercial models and privacy, and security and trust.

In addition to taking advantage of important networking opportunities, you’ll also have the chance to hear from high-profile speakers on the following topics and more:

  • Global position of RCS
  • Achieving scale
  • Technical solutions
  • The business case for RCS Business Messaging
  • Brand campaigns and results showcased at MWC Barcelona 2019


Please note, as this Lab is being held during the WAS#9 event, it is open to GSMA members only. 

11.00 - 11.15

Registration – Tea & Coffee


Welcome from GSMA & Update on RCS from MWC19 Barcelona

Jill Cooper, Programme Marketing Director – GSMA


RCS the Global Position

Catherine Maguire, Operator Engagement Manager – GSMA


A Launched Operator Perspective

Per Mattiasson – Head of Core Communications Services – Telenor


Why the opportunity for RCS is Now

  • P2P/A2P user growth 2018-2023
  • The impact of business models on mobile operator RCS income
  • How alternative revenue models can more than double the opportunity

Nick Lane, Chief Insight Analyst – Mobilesquared


RCS Business Messaging Spam and Fraud Risks

  • RBM Spam and Fraud
  • Potential Countermeasures
  • Keeping the RCS channel safe and clean

Looi Kwok Onn, Director of Technology – Anam


RBM: The Keys to a Successfully Deployment

  • Reach: It’s all about the eyeballs
  • Feature Ubiquity: The Nexus Behind Mobile Messaging
  • The importance of the Partner Ecosystem, Brand and Bot Vetting Processes and Flexible Pricing Options

Kunal Patil, VP of Business Development – Mavenir

Marijn Kuijpers, Product Director – Mavenir



Brands recognizing the power of RCS

  • Current trends and challenges for brands
  • The opportunity of RCS in enterprise messaging
  • Infobip: A multi-angle perspective for a complete solution

Nina Knezevic, Director of Telecom Solutions – Infobip

Albert Tho, Head of Project Management Office & Digital Payments – HLB Digital Consumer Banking

13:00 13:15

The gathering storm: How Mobile Operators make money in the new business messaging landscape

  • RCS & OTTs changing the business messaging playing field
  • Impact on the various value chain actors
  • Success factors for MNOs in the new landscape

Robert Gerstmann, Chief Evangelist & Co-Founder – Sinch


RCS, driving value within Selfcare

  • The appetite for messenger channels within customer Engagement
  • The role of RCS as a channel for Selfcare
  • RCS within Sponsored Roaming – a proactive engagement channel

Paul Kingsbury, EVP Network Solutions – Infracast

Marcos Rodriguez Gonzalez – Mobile Business Development Manager – Telefonica



13.30 - 14.30

Networking Lunch 


Jill Cooper

Marketing Director – GSMA Future Networks,

Jill Cooper

Jill has played a leadership role in helping RCS Business Messaging gain global traction from a standing start, engaging the industry via regular events and building an international ecosystem that has seen over 79 global network launches and approximately 286 million monthly active users around the world. She has also worked closely with multiple brands helping them to use RCS as a platform to communicate with their customers. Jill is also working closely with mobile operators in the move towards the 5G era.

Catherine Maguire

RCS Ecosystem Manager, GSMA

Catherine Maguire

Catherine has been RCS Ecosystem manager at GSMA for 2 years and is responsible for analysing Global Messaging trends and reporting on RCS industry momentum.

Catherine also convenes GSMA RCS events Globally and evangelises and presents on Messaging at Industry forums.

Catherine holds a Law degree from the University of Dundee and is a Prince 2 qualified Project Manager with 6 years’ experience in the Telecoms industry across various roles within GSMA.

Per Mattiasson

Head of Core Communications Services – Telenor,

Per Mattiasson

Per Mattiasson is responsible for core communication services at Telenor Group and has over the past three years focused on enabling the roll-out of RCS across the Telenor footprint. He has over 15 years experience in the telecommunication industry covering several positions within business development, product development and customer-facing IT.

Looi Kwok Onn

Director of Technology, Anam

Looi Kwok Onn

LOOI KWOK ONN has specialized in Mobile Value Added Services since 1998, when he first joined Logica Aldiscon. His areas of specialization include messaging technology such as SMS and MMS, and Mobile Networks infrastructure. His current focus is on signalling security and evolving technology such as RCS and 5G. Looi is also an active participant in the GSMA FASG and NG working groups.


Nick Lane

Chief Insight Analyst, Mobilesquared

Nick Lane

Nick founded Mobilesquared in 2008 to deliver specialist research and consultancy across all areas of the mobile and telecommunications industries, and has authored strategic industry reports on topics including; OTT, RCS, A2P SMS messaging, unified communications, mpayments, mobile advertising, premium rate services, apps and content, and technology. Nick’s work is extensively covered in the mobile, business, and marketing press, and he has been interviewed on mobile and tech topics by media including the BBC, Bloomberg, The Financial Times, and CNN. He speaks at conferences around the world, and is a judge for the Global Mobile Awards, the MEFFYS and the EMMAs. Prior to founding Mobilesquared, Nick was principal analyst at Informa Telecoms & Media (now Ovum), after having spent ten years as a tech journalist working on leading global B2B titles.

Nina Knezevic

Director of Telecom Solutions – Infobip,

Nina Knezevic

Nina Knezevic

An experienced international telecom professional, previously of Vipnet Croatia and A1 Telekom Austria Group, Ms. Knezevic is currently in charge of Infobip’s strategic approach to SMS firewall and monetization projects, as well as telco-oriented RCS business development. Ms. Knezevic holds a degree in electrical engineering and an MBA from the University of Zagreb, Croatia.

Kunal Patil

VP of Business Development , Mavenir

Kunal Patil

Kunal Patil is the VP, Business Development – APAC at Mavenir. He has extensive experience with 5G, 4G, real-time communications, mobile messaging, mobile and fixed-line Unified Communication (UC) services, UC as a Service and WebRTC as well as in-depth knowledge of related user experience fields such as 5G & 4G related Services

Kunal has two decades of experience in telecommunications, A dynamic Telecom management professional with strong experience in end-to-end telecommunication 5G & 4G network with around two decades of experience in different key positions with 15+ years exclusively in Operators leading the Product Innovations , Strategic Planning, Network Planning & Engineering & Business Planning including rolling out end to end 4G / IMS VoLTE networks including RCS & WebRTC.


Marijn Kuijpers

Product Director – Mavenir,

Marijn Kuijpers

Marijn Kuijpers is Product Director in Mavenir responsible for Mavenir’s messaging products portfolio and Cloud Service offerings including Mavenir’s Cloud-Based Rich Business Messaging services.

Marijn has over 20 years of experience in the telecommunications industry covering different roles in Engineering, Professional Services, Business Development and Product Management leading product strategy, investment plans, business cases and product roadmaps.

Marijn holds a Master of Science degree in Information Technology at Eindhoven University of Technology in The Netherlands.

Robert Gerstmann

Chief Evangelist & Co, Founder – Sinch

Robert Gerstmann

Robert Gerstmann is the Chief Evangelist and a Co-Founder of Sinch. As a founder of the company, Robert is a brand ambassador for Sinch, he drives the business growth strategy by providing input and direction to our product and technology roadmaps and by engaging with our customers and partners around the globe. Robert has an extensive international grounding and over 15 years of experience within mobile enterprise communications. Robert holds an MSc in Industrial Engineering and Management from the Linköping Institute of Technology.

Paul Kingsbury

EVP Network Solutions – IMImobile,

Paul Kingsbury

Paul is a mobile messaging veteran with a 20 plus year background in building out mobile engagement services. He is currently driving MaaP/RCS initiatives with mobile operators and enterprise customers globally.

Marcos Rodriguez Gonzalez


Marcos Rodriguez Gonzalez

Marcos is a Telecommunications engineer and UX specialist who has many years’ experience in the Mobile Communications market. Marcos has worked at Telefonica International Wholesale Services for 8 years, covering positions in Product Development and Marketing across different business areas, always with particular focus on mobile solutions development. In his current role as a Business Development Manager for mobile services, his main responsibility is to ensure the long term success of this market segment by bringing new mobile business lines to market (RCS, Omnichannel services, Mobile Connect, etc).