GSMA RCS Business Messaging Awareness Lab #29 – Tokyo | GSMA RCSビジネス・メッセージング アウェアネス・ラボ – 日本国、東京都

Start: Thursday 5 December 2019 10:00 am

End: Thursday 5 December 2019 5:30 pm

Venue: The Peninsula Hotel ザ・ペニンシュラ東京

Location: Tokyo, Japan 日本国、東京都


Japanese

会場:ザ・ペニンシュラ東京

The Future Networks Programmeは、第29回GSMA RCSビジネス・メッセージング・ラボを日本国・東京都で開催します。

GSMA RCSビジネス・メッセージング・ラボにご参加いただくことで、ビジネス・メッセージングの将来に貢献していただけます。

顧客体験の設計からGSMA基準の周知まで、皆様の貢献によって協働による開かれたエコシステムが確かなものになり、2020年までに推計740億ドルもの価値が実現されるでしょう。RCS(リッチ・コミュニケーション・サービス)が、ブランディング、リッチ・メディア、双方向性、ならびに分析性でSMSをアップグレードします。このサービスは現在、日本の加入者に向けて+Messageとして利用可能となっています。

ネットワーキングはラボシリーズの重要な部分です。これまでに様々な個人の方がラボで作った重要なコネクションと仕事に取り組んでいます。

アウェアネス・ラボはRCSの新規の企業が対象です。この新しいメッセージング・プラットフォームの機能について把握できるほか、数々のブランドが世界規模でデジタル・マーケティングの予算をRCSビジネス・メッセージングに充て始めている理由が明らかとなります。

これらのラボの目的は、通信会社RCSのサービス、GSMAユニバーサルプロファイルの基準、RCSエコシステム(通信会社、ブランド、技術企業、マーケティング企業)、RCSのグローバル展開、ハンドセットの採用、顧客体験、ブランドトライアル、商用モデルおよびプライバシー、セキュリティと信頼についてご理解いただくことになります。

重要なネットワーキング機会を利用することに加え、著名なスピーカーから、次のようなトピックについての話を聞く機会を得られらます:

  • RCSのグローバルおよび地域のポジション
  • 規模の実現
  • 技術的なソリューション
  • RCSビジネス・メッセージングのビジネスケース
  • で展示されたブランドキャンペーンとその成果

 

当社のスポンサーについて:Synchronoss

Synchronossは企業が収益源を創出し、コストを削減して、加入者が喜ぶクラウド、メッセージング、デジタルおよびIoT製品を提供する方法を変革することで、世界中の何億人もの加入者を支えています。Synchronossの安全で拡張可能な画期的な新技術、信頼できる提携関係や優秀な人材は、TMTの顧客がビジネスを成長させる方法を変えています。

Synchronossの詳細については、Synchronoss.com.をご覧ください。

Venue: The Peninsula Hotel Tokyo

The Future Networks Programme will be hosting the twenty-ninth GSMA RCS Business Messaging Lab in Tokyo, Japan.

Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experience to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion. RCS (Rich Communication Services) upgrades SMS with branding, rich media, interactivity and analytics. This service is now available to Japanese subscribers as +Message.

Networking is a major part of the Lab series, and individuals have gone on to work with important connections made at the Labs.

The Awareness Lab is aimed at companies that are new to RCS. The purpose of these Labs is to provide individuals with an understanding of the Operator RCS service, the GSMA Universal Profile standard, the RCS Ecosystem (Operators, Brands, Technology Companies and Marketing Companies), RCS global deployment, handset adoption, customer experience, brand trials, commercial models and privacy, and security and trust.

In addition to taking advantage of important networking opportunities, you’ll also have the chance to hear from high-profile speakers on the following topics and more:

  • The global position of RCS
  • Achieving scale
  • Technical solutions
  • The business case for RCS Business Messaging
  • Brand campaigns and results

 

About Our Sponsor: Synchronoss

Synchronoss transforms the way companies create new revenue, reduce costs and delight their subscribers with cloud, messaging, digital and IoT products, supporting hundreds of millions of subscribers across the globe. Synchronoss’ secure, scalable and groundbreaking new technologies, trusted partnerships, and talented people change the way TMT customers grow their businesses.

For more information about Synchronoss, please visit Synchronoss.com.

 

Registration for this event is now closed.

Agenda
9:30

Registration

10:00

Welcome from GSMA

Jill Cooper, Programme Marketing Director – GSMA

10:15

RCS Overview 2019

Catherine Maguire, Ecosystem Engagement Manager, GSMA

10:30

Overview of P2P Service

Junko Asakura, Director, SoftBank

10:40

MaaP/RBM service features

Ryokichi Takahashi, Senior Manager – Smart-life Planning Department, NTT DoCoMo

10:50

Commercial MaaP/RBM use cases & Biz Schemes

Yumiko Kanayama, General Manager of Service Planning Department, KDDI

11:00

Japanese Operator Q&A

Junko Asakura, Director, SoftBank

Ryokichi Takahashi, Senior Manager – Smart-life Planning Department, NTT DoCoMo

Yumiko Kanayama, General Manager of Service Planning Department, KDDI

11:15

A Look at The Near Future of RCS

  • Growing conversational commerce ecosystem over next three years
  • RCS communications and commerce begin to scale in major economies of Japan and the United States

Mary Clark, Chief Product Officer and CMO, Synchronoss

11:40

Why should brands use RCS?

  • Global RCS traffic and revenue – 2019-23
  • RCS user behaviour and targeting
  • New business models & RCS impact in Japan

Gavin Patterson, Chief Data Analyst, Mobilesquared

12:00

Lunch and Networking

13:05

The Transformational Journey to Messaging

  • Shift calls to messaging and self service
  • KDDI Challenges for the last 3 years
  • RCS as a next message channel

Toshimichi Kozawa, Group Leader, Product and Service Strategy Department, KDDI

13:20

WIT-Software RCS Update

Pedro Andrade, Head of New Product Development, WIT Software

13:40

Opportunities for “+Message”
  • Overview of Japan Messaging Market
  • “+Message” Features Good for Japan Messaging Market Growth
  • Our Expertise for “+Message”
  • “+Message” Opportunities

Kazuhiro Kuroda, Director of Mobile Service Department, NTTCom Online Marketing Solutions

14:00

RCS Business Messaging – how to fit into real business scenarios

  • RCS characteristics compared to other channels
  • Where RCS can show its value

Soh Suzuki, CTO, AI Cross Inc

14:20

Introduction of standard operational platform for financial industries

Shuji Baba, General Manager Business Promotion Department, Digital Innovation Division, Toppan Forms.inc

14:40

How Infobip is driving global RCS roll-out and adoption?

  • Infobip’s contribution to global RCS rollout
  • Best practices from established markets
  • RBM brand experience in Japan – AirAsia

Elma Serdarevic, Head of Operator Partnership APAC, Infobip

15:00

Coffee and Networking

15:30

RCS in the Era of People

  • We stand on the edge of unleashing enormous power and value for people
  • What does this mean for brands and the traditional communication models they rely on?

Sue Fennessy, Founder and CEO, Weare8

15:45

Chatbot Innovation: Beyond Ads and Customer care Gaming, IoT and interactive VR Chatbots

  • Gaming: Brands can increase interaction through Chatbot gaming, either by offering their own games & contests or via ad placement within games. MNOs can offer a gaming platform (GaaS) to enterprise customers to enable creation of chatbot-based games.
  • IoT: Home automation and security solution driven through chatbots and AI
  • VR 360 Boutique: Interactive, social, and e-commerce integration within VR Livestream 360 shopping experience
  • Advanced Customer Care: Replace call center with RBM chatbots and RCS “Rich Call” for live agent interaction escalation, digital identity for secure information sharing and transactions

Ron Nessim, Chief Process Officer, Summit-Tech

16:00

The Value of RCS: How Enterprise Brands are Delivering Measurable Results with RCS Business Messaging

  • What we’ve learned working with enterprise brands to launch their RCS Business Messaging programs
  • Early program results vs SMS
  • Best practices to optimize the customer experience and business value

Jeremy Martin, Chief Revenue Officer, IMImobile North America

16:15

Panel Discussion

Moderator: Mary Clark, Chief Product Officer and CMO, Synchronoss

16:55

Closing Statement

Mary Clark, Chief Product Officer and CMO, Synchronoss

17:00

End

17:00 - 18:30

Networking Drinks Reception

Speakers

Jill Cooper

Marketing Director – GSMA Future Networks,

Jill Cooper

Jill has played a leadership role in helping RCS Business Messaging gain global traction from a standing start, engaging the industry via regular events and building an international ecosystem that has seen over 79 global network launches and approximately 286 million monthly active users around the world. She has also worked closely with multiple brands helping them to use RCS as a platform to communicate with their customers. Jill is also working closely with mobile operators in the move towards the 5G era.

Catherine Maguire

RCS Ecosystem Manager – GSMA,

Catherine Maguire

Catherine has been RCS Ecosystem manager at GSMA for 2 years and is responsible for analysing Global Messaging trends and reporting on RCS industry momentum.

Catherine also convenes GSMA RCS events Globally and evangelises and presents on Messaging at Industry forums.

Catherine holds a Law degree from the University of Dundee and is a Prince 2 qualified Project Manager with 6 years’ experience in the Telecoms industry across various roles within GSMA.

Junko Asakura

Director, SoftBank

Junko Asakura

Junko Asakura is a director at SoftBank Corp.,Junko Asakurawhere Junko leads communication services.
She has nearly 20 years of experience in the mobile industry and has mainly been in charge of planning and promoting consumer services.
In recent years, she has also been in the field of IoT as a project manager.

Ryokichi Takahashi

Senior Manager, Smart-life Planning Department, NTT Docomo

Ryokichi Takahashi

Ryokichi TAKAHASHI is a Senior Manager at NTT DOCOMO, INC., and is responsible for communication services such as e-mail, messaging, and voice communication. For over 20 years, at NTT DOCOMO, he has a considerable experience in telecommunication industry, from R&D and Hanset strategy planning to Business Developments inside and outside of Japan.

Yumiko Kanayama

General Manager of Service Planning Department, KDDI

Yumiko Kanayama

Yumiko Kanayama is a General Manager of Service Planning Department in KDDI.
She has much experience in the planning of consumer services over many years, and currently she is responsible for reliable telecommunication services such as RCS, FTTH and CATV.
Yumiko led the team releasing RCS Messaging Services to the Japanese market in 2018, and releasing RCS Business Messaging in 2019. She has recently focused on expanding communications and life design business together with partners while keeping RCS clean and safe.

Elma Serdarevic

Head of Operator Partnership APAC, Infobip

Elma Serdarevic

Experienced telecom solutions manager, passionate about engineering and new technologies, driven by creativity and innovation. Having telecommunications experience with an understanding of business issues currently facing mobile operators, especially around A2P business, monetisation challenges, and new innovative enterprise solutions.

Elma is a consulting professional with a Master in Telecommunication engineering. Skilled in Mobile Communications, Business Development, Project Management, Negotiation and Leadership.

Mary Clark

Chief Product Officer and CMO, Synchronoss

Mary Clark

As Chief Marketing Officer and Chief Product Officer, Mary Clark leads Synchronoss’ global product management, marketing and communications. Synchronoss (NASDAQ: SNCR) transforms the way companies create new revenue, reduce costs and delight their subscribers with cloud, messaging and digital transformation products supporting hundreds of millions of subscribers across the globe. Synchronoss’ secure, scalable and groundbreaking new technologies, trusted partnerships and talented people change the way TMT customers grow their business. Previously at Syniverse she was Chief Marketing Officer and also served as Senior Vice President, Next-Generation Roaming Services and Standards, and Senior Vice President, Roaming.

Jeremy Martin

Chief Revenue Officer, IMImobile North America

Jeremy Martin

As the Chief Revenue Officer at 3C, Jeremy Martin uses his deep business and consumer knowledge to shape market-defining solutions for some of America’s largest and most admired brands.

Jeremy is responsible for creating profitable client relationships grounded in value-based work that helps clients and 3C continually outpace the market. Using a combination of creativity and business acumen, he is engaged with brands as a trusted partner who innovates, designs and delivers disruptive mobile marketing programs that drive business results. As a leader at 3C, Jeremy has shaped some of the mobile industries most profitable and innovative mobile marketing programs.

Prior to joining 3C, Jeremy spent six years with Verizon Business as a leader in their enterprise practice. As a branch manager, Jeremy led a cross-functional team that consistently delivered more than $40 million in annual revenue. In this role, he was responsible for leading teams that designed and delivered telecommunications, software and infrastructure solutions to global businesses.

 

Pedro Andrade

Head of New Product Development – WIT Software

Pedro Andrade

Pedro Andrade is Head of New Product Development at WIT Software. He has been managing several projects for mobile operators in the chatbots business, being responsible to deliver new solutions to this market, in areas like customer service, enterprise productivity and conversational commerce.

Sue Fennessy

Founder and CEO, WeAre8

Sue Fennessy

Sue Fennessy is a serial technology entrepreneur and Founder and CEO of WeAre8, a platform that enables brands to directly sponsor hundreds of millions of people and reward them for their time and advocacy. She has spent 30 years creating disruptive businesses in the digital economy fueled by her belief that people should be at the economic center of the media ecosystem and there is a better way for brands to engage people than bombarding them with ads across the web.

Prior to WeAre8, Sue was the Founder and CEO of the world’s leading media data company, Standard media Index ( SMI) with operations in North America, APAC, and Europe, quickly becoming the preeminent source of ad spend intelligence fueling decisions in the world’s leading media and finance companies including Disney, Viacom, Warner Media and Goldman Sachs.

Soh Suzuki

CTO, AI Cross

Soh Suzuki

Soh is CTO of AI CROSS Inc. He has been managing the company’s range of business messaging & AI services, and responsible for delivering new solutions taking advantage of advanced communication and AI. With the company’s vision, “realize Smart Work for the company and Smart Life for the working people”, he played a key role in providing the services that bring efficiency and a flexible workstyle to the customers.
Prior to joining AI CROSS, he has a range of experience in building communication apparatus and OS, and his passion is always to enable true human-friendly technology for the people.

Toshimichi Kozawa

Group Leader, Product and Service Strategy Department, KDDI

Toshimichi Kozawa

Toshimichi Kozawa is a Group Leader of Product and Service Strategy Department in KDDI.
He has much experience in the planning of carrier communication services such as voice, SMS and RCS over many years, and currently he is responsible for business development related to the emerging technologies, such as 5G, IoT, AI and blockchain.
Toshimichi led the team releasing AI Chat Support for KDDI contact center through multiple channels including RCS in 2019. He has recently focused on expanding conversational UI to life design business as a next generation ”de facto” customer interface.

Kazuhiro Kuroda

Director of Mobile Service Department, NTTCom Online Marketing Solutions corp.

Kazuhiro Kuroda

Kazuhiro is a director of product management (sales strategy/development roadmap/marketing/product operation…etc) for A2P SMS messaging service “KARADEN”: No.1 market share in Japan.

He has skills for creating product vision, motivating and leading his team and collaborating with a lot of partners and customers.

Kazuhiro joined A2P SMS team 3year ago, and he and his team has been greatly growing KARADEN(CAGR). Especially, KARADEN holds the largest market share in the finance and IT industry by good sales strategy and team.

Recently, he led to release two new products to expand A2P messaging market in Japan: KARADEN for LINE (Brands can use SMS and LINE seamlessly) and VideoTalk (Brands can use video communication easily by using SMS and WebRTC).

And now he’d like to expand RCS messaging in Japan using SMS business know-how.

Shuji Baba

General Manager Business Promotion Department, Digital Innovation Division, Toppan Forms

Shuji Baba

Shuji has worked at a major Japanese bank for many years. He engaged in product development for many payment services. After some time he then transferred to Toppan Forms and is currently responsible for the RCS business messaging.

Gavin Patterson

Chief Data Analyst, Mobilesquared

Gavin Patterson

Gavin has almost 30 years’ experience in telecoms, technology and media as a journalist, researcher and analyst. During over six years at MobileSquared, he has authored numerous reports covering mobile marketing, advertising, commerce and security, and developed our Business Messaging forecasts for SMS, RCS and OTT. Before joining Mobilesquared, Gavin was Research Director at Dataxis, and Principal Analyst and Editorial Director at Informa Telecoms & Media (now Ovum). Prior to that, he was a senior business journalist covering the Asian market as the Business Editor of the Hong Kong Standard, and the Financial Editor of the Eastern Express.

Ron Nessim

Chief Process Officer, Summit Tech

Ron Nessim

Ron Nessim is actively engaged in building innovative RCS products at Summit tech. He has been participating in GSMA working groups and RCS since 2008, and works with the product team at Summit Tech to deliver commercialized services using RCS and IMS on a global scale. Summit Tech is known for implementing best in breed solutions for MaaP, RCS Plugins, 5G RCS, Connected Cars, Enriched Calling, Connected Living, mHealth, Virtual Reality (VR) Calling, IMS Drones, Robots and RCS cryptocurrencies.  Still working on getting new social media quotes that haven’t been used in the past for other GSMA events, preferably something relevant to Asia.