RCS 商业消息：品牌通信业务的未来

Jeff Michaud is VP of Client Strategy at 3C. He has over a decade of experience in mobile and is a seasoned industry executive. In his role, Jeff leverages his experience and deep expertise in mobile strategy and technology to create results-driven mobile engagement that delivers substantial value for some of the world’s best brands and retailers.

Jeff has a passion for helping marketers figure out how to insert mobile into the customer journey in a way that will deliver greater than expected ROI. In addition, his deep understanding of the customers’ needs enables him to help brands create mobile engagement that enhances the customer experience. Working side by side with brands, Jeff crafts strategies to keep them ahead of always evolving trends and technologies. Jeff has delivered mobile marketing strategies that have strengthened brand loyalty and driven millions in new revenue.

Jeff is active in several mobile industry organisations, he is a leading voice, regular speaker and expert source for the media on all topics within mobile marketing. Jeff also serves as a mentor and the board chairman for Take Stock in Children Palm Beach County, which provides mentoring and college scholarships for at-risk, low-income students in Florida.

Hu Wenhui, Head of the department of RCS at China Mobile Internet Company, leads China Mobile’s RCS project team to explore the roll-out and development of RCS in China. After several years of exploration, Mr. Hu and his team have accumulated rich RCS practical experience in Chinese market.

Hideyuki Koto is a Manager at KDDI Corp., and is responsible for service planning of messaging, specialising in the field of A2P Business Strategy. He is currently in charge of RCS Messaging Services and Platform Strategy, including Operator and Vendor relations. Previously, he worked in the R&D division of KDDI where his specialty was in the field of network architecture design and traffic theory.

Akiko Tobe is a Manager at NTT DOCOMO, INC., and is responsible for service planning of messaging such as SMS, Mail and RCS. She is currently in charge of RCS Messaging Services and Platform Strategy, including Operator and Vendor relations. Previously, she worked in the R&D division of NTT DOCOMO where her specialty was in the field of software arichicture design.

As a member of Samsung’s Product and Service Innovation team, Sean Yoo is responsible for managing the team’s business initiatives with carriers. As Director of Product Innovation – RCS Program Manager, she manages the overall programme of RCS which includes end-to-end solution planning and delivery. Prior to her current role, Sean led carrier engagement in the Technology Strategy team, interfacing with carriers worldwide on the evolution of new technologies such as IMS Services (VoLTE/ViLTE/VoWiFi/RCS), Gigabit LTE (CA/MIMO), IoT and eSIM.