RCS 商业消息:品牌通信业务的未来

Start: Thursday 28 June 2018 3:00 pm

End: Thursday 28 June 2018 5:00 pm

Venue: Jumeirah Himalayas Hotel

短信作为全球最成功的通信手段正在全球范围升级为富通信解决方案 (RCS)。该运营商消息平台迄今已经进行了 55 次产品发布,并且每月有 1.67 亿活跃用户,可供数百万品牌用于增强其消费者通信实力。

GSMA 未来网络计划将于 2018 世界移动大会-上海期间举办一次 RCS 业务消息传递研讨会。欢迎参加本次在上海举行的盛会,并听取来自 3CinteractiveChina MobileKDDINTT DoCoMoSamsungSoftbank 和 WIT Software 的意见和建议,他们中的代表将与 GSMA 相关人士探讨有关 RCS 和业务消息传递市场的现状、该平台的商业机会和市场潜力以及 RCS 的战略愿景等内容。可在本页最下方查找到议程。

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Agenda
10:00

欢迎和介绍

RCS 未来一年的发展以及未来网络计划

David O’Byrne,GSMA IP 通信项目总监

10:10

由中国移动进行 RCS 演示

中国移动 (China Mobile)

10:25

+message’:日本移动网络运营商的 RCS 服务

– 介绍日本的 RCS 消息传递服务‘+message’

– 介绍日本用户乐于使用的‘+message’服务的
功能

– KDDI、NTT DoCoMo 和 Softbank 协同开展工作

Hideyuki Koto,KDDI 服务规划/A2P 业务战略部经理

Akiko Tobe,NTT DoCoMo
智慧生活规划部经理

Eiko Tanaka,Softbank 服务规划/A2P 业务战略部经理

10:45

Samsung RCS:利用功能最强大的消息传递通信工具

– 市场对于 RCS 的需求将如何推动行业主要参与者的发展

– Samsung 的消息传递平台将如何满足不同市场的需求

– 经济高效,是实现行业双赢的典范

Sean Yoo,三星 (Samsung)
总监

11:00

通过使用消息传递平台和聊天机器人重新获取 A2P 收入

– 将短信 A2P 业务迁移至 RCS 消息传递平台
– 将 A2P 和聊天机器人作为收入来源
– 用例及演进概览

Luis Silva,WIT Software 的首席执行官兼创始人

11:15

消息传递平台机会推动品牌对话式商务的发展

– 对话式商务的概念是什么,以及为何它对于品牌和消费者来说至关重要?

– 消息传递平台和 RCS 为实现真正的对话式商务铺平道路

– 美国的领导品牌都在积极利用 RCS 和消息传递平台的强大功能

Jeff Michaud,3Cinteractive 的客户战略副总裁

11:30

行业专题

– 市场上可以预见哪些变化?

– 市场参与者应为哪些新技术的应用做好准备?

– 下一个战略愿景是什么?

– 我们如何扩大规模?

– 企业对 RCS 抱有哪些期待?

  • 3Cinteractive
  • KDDI
  • NTT DoCoMo
  • 三星 (Samsung)

日本软件银行集团 (Softbank)

12:00

研讨会结束

Speakers

Jeff Michaud

VP Client Strategy, 3C

Jeff Michaud

Jeff Michaud is VP of Client Strategy at 3C. He has over a decade of experience in mobile and is a seasoned industry executive. In his role, Jeff leverages his experience and deep expertise in mobile strategy and technology to create results-driven mobile engagement that delivers substantial value for some of the world’s best brands and retailers.

Jeff has a passion for helping marketers figure out how to insert mobile into the customer journey in a way that will deliver greater than expected ROI. In addition, his deep understanding of the customers’ needs enables him to help brands create mobile engagement that enhances the customer experience. Working side by side with brands, Jeff crafts strategies to keep them ahead of always evolving trends and technologies. Jeff has delivered mobile marketing strategies that have strengthened brand loyalty and driven millions in new revenue.

Jeff is active in several mobile industry organisations, he is a leading voice, regular speaker and expert source for the media on all topics within mobile marketing. Jeff also serves as a mentor and the board chairman for Take Stock in Children Palm Beach County, which provides mentoring and college scholarships for at-risk, low-income students in Florida.

 

 

Hu Wenhui

China Mobile Internet Company,

Hu Wenhui

Hu Wenhui, Head of the department of RCS at China Mobile Internet Company, leads China Mobile’s RCS project team to explore the roll-out and development of RCS in China. After several years of exploration, Mr. Hu and his team have accumulated rich RCS practical experience in Chinese market.

David O’Byrne

Business Development Lead, VoiceSage

David O’Byrne

David O’Byrne is Business Development Lead driving VoiceSage’s B2B rich messaging activity. He has worked in Telecoms, Media and Technology for over 20 years, with such brands as Three UK, Eir, Vodafone, Dell, Microsoft and Visa. David was formerly the RCS project manager at GSMA and led feature development and market launch activities for RCS Business Messaging.

Hideyuki Koto

KDDI,

Hideyuki Koto

Hideyuki Koto is a Manager at KDDI Corp., and is responsible for service planning of messaging, specialising in the field of A2P Business Strategy. He is currently in charge of RCS Messaging Services and Platform Strategy, including Operator and Vendor relations. Previously, he worked in the R&D division of KDDI where his specialty was in the field of network architecture design and traffic theory.

Akiko Tobe

NTT DoCoMo,

Akiko Tobe

Akiko Tobe is a Manager at NTT DOCOMO, INC., and is responsible for service planning of messaging such as SMS, Mail and RCS. She is currently in charge of RCS Messaging Services and Platform Strategy, including Operator and Vendor relations. Previously, she worked in the R&D division of NTT DOCOMO where her specialty was in the field of software arichicture design.

Sean Yoo

Samsung,

Sean Yoo

As a member of Samsung’s Product and Service Innovation team, Sean Yoo is responsible for managing the team’s business initiatives with carriers. As Director of Product Innovation – RCS Program Manager, she manages the overall programme of RCS which includes end-to-end solution planning and delivery. Prior to her current role, Sean led carrier engagement in the Technology Strategy team, interfacing with carriers worldwide on the evolution of new technologies such as IMS Services (VoLTE/ViLTE/VoWiFi/RCS), Gigabit LTE (CA/MIMO), IoT and eSIM.

Eiko Tanaka

Manager, SoftBank

Eiko Tanaka

Eiko Tanaka is a Manager at SoftBank Corp., and is responsible for service planning of messaging, specialising in the field of A2P Business Strategy. She is currently in charge of RCS Messaging Services and Platform Strategy, including Operator and Vendor relations. Previously, she worked in the Service Planning division of SoftBank where she specialised in the field of Infrastructure Services such as VoLTE, VMS and Messaging.

Luis Silva

Founder and CEO, WIT Software S.A.

Luis Silva

Luis Silva is CEO and Founder of WIT Software S.A.