RCS Live #2: Drive Revenue with Messaging Contextual Shortcuts (MCS)

Start: Wednesday 29 April 2020 3:00 pm

End: Wednesday 29 April 2020 4:00 pm

Venue: Online Webinar

Catch Up

Did you miss the second ‘RCS Live’ webinar, Drive Revenue with Messaging Contextual Shortcuts (MCS) with Wildfire?

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Webinar Summary

In this webinar, Shawn Conahan President and Chief Revenue Officer, Wildfire explained why the conversation is commerce, making brands money while making consumers happier by using Messaging Contextual Shortcuts (MCS).  Shawn also discussed how RCS enabled a better Person-to-Person communication experience, and how MCS deployed within RCS can underline key action words in text messaging, driving purchases for brands.

Further Information


Paul Schonewald

Programme Marketing Director, GSMA

Paul Schonewald

Paul joined the GSMA in January 2017 and is responsible for the delivery of Marketing activities within the Future Networks programme. A vital programme of the GSMA’s strategic focus, delivering industry scale for IP Communications and 5G while considering Network Economic challenges for the Mobile industry as it transitions to a 5G Era.

Paul has over 20 years’ experience in the Mobile industry within operator and service provider environments across seven different countries, having launched many niche mobile propositions in these markets.

Shawn Conahan

President and Chief Revenue Officer, Wildfire

Shawn Conahan

Shawn Conahan is the President and Chief Revenue Officer at Wildfire, Inc., the award-winning social commerce platform that increases consumer engagement with brands while directly driving revenue from person-to-person conversations. A wireless industry veteran, Shawn previously built other carrier platforms including the largest ringtone company (Moviso) and the premier mobile social networking platform (Intercasting Corp.)

James Revell

Vice President, Wildfire

James Revell

James is fanatical about all thing’s digital media, content distribution strategy, business development and operations. He is Vice President and member of the founding team at Wildfire Systems, a software platform as a service monetizing social messaging. Deploying NLP, AI and other technologies, Wildfire spots product references and purchase intent in all the methods we digitally communicate driving incremental revenue for thousands of brands and stores. Previous executive roles include Live Nation Entertainment’s Ticketmaster (NYSE: LYV), World Poker Tour (LSE: BPTY.L), and Rubicon Project (NYSE: RUBI) where he was a member of the start-up team. Revell’s had the privilege to be an early part of other ground-breaking businesses including Infoseek Corp, now The Walt Disney Company (NYSE: DIS), L90, now MaxWorldwide (NASDAQ: IAC), and 411 Web Interactive (a past Newsweek top 100 site). He sits on Counsel’s for the Performance Marketing Association and the San Diego Workforce Partnership, is Board Advisor at SeatSafe and Mentor at MuckerLab. He holds a BA in Political Science, an MPA in HR Management, and an MBA in Marketing.

Wade Tonkin

Senior Affiliate Manager, Fanatics

Wade Tonkin

Wade Tonkin has been managing affiliate programs since 1999. He’s currently the Senior Affiliate Manager at Fanatics, running a team that oversees affiliate programs for 30 + ecommerce sites including Fanatics.com, NFLShop.com, MLBShop.com, NBAStore.com, Shop.NHL.com, Lids.com and SportsMemorabilia.com as well as for pro and college sports teams including the New York Giants, Chicago Bears, Kansas City Chiefs and more. Wade has been recognized as Awin/ShareASale Advertiser Team of the Year for 2018, a 2-time AvantLink Affiliate Manager of the Year and is a two-time Exceptional Merchant Pinnacle Award Winner with Fanatics. Wade lives in Orange Park, FL with his family and enjoys Orangetheory Fitness workouts and trail running.

About our RCS Live Partners

For mobile messaging, Wildfire improves the User Experience and drives monetization. Using patented technology, Wildfire detects context and intent to embed product and feature discovery within user-to-user communications, generating trackable e-commerce links called Messaging Contextual Shortcuts (MCS.) Their global merchant network includes over 35,000 brands across 55 countries.

Find out more about Wildfire 

As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favourite team apparel and jerseys through an innovative, tech-infused approach to making and selling fan gear in today’s on-demand culture. Powering multi-channel commerce for the world’s biggest sports brands, Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world’s biggest sporting events.

Find out more about Fanatics 

More from RCS Live

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