eSIM Summit: eSIM to Power Connected Devices
All new smartphone models launched by Apple since 2018 have eSIM capability, but the iPhone 14 is the first to completely drop a physical SIM slot, albeit only on US models. To coincide with this, US operators are taking steps to raise awareness of eSIM services. For example, T-Mobile US announced that customers with unlocked eSIM-capable phones can now switch from other operators to T-Mobile through the new Easy Switch feature on the T-Mobile app.
According to GSMA Intelligence research , the total number of eSIM smartphones, tablets and smartwatches commercially available for purchase reached 127 in June 2022 – a fivefold increase on December 2018. Despite this, consumer awareness of eSIM technology remains low. The GSMA Intelligence Consumers in Focus Survey 2021 shows that less than 30% of consumers (on average across eight major countries analysed) are aware of eSIM – a clear barrier to adoption. The launch of eSIM-only phones and initiatives by operators to enhance the user experience for eSIM activation/onboarding should help boost consumer awareness and adoption.
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