GSMA Thrive Latin America RCS Live: The Business Messaging Transformation

GSMA Thrive Latin America RCS Live: The Business Messaging Transformation

Start: Wednesday 2 December 2020 12:00

End: Wednesday 2 December 2020 13:00

Venue: Online

Register your interest Register for GSMA Thrive Events

Webinar Summary

Time: 12:00 (CST) | 18:00 (GMT)

As part of the GSMA Thrive Latin America, we are pleased to invite you to RCS Live: The Business Messaging Transformation sponsored by Infobip and Quiubas Mobile.

Hear from key industry players who will discuss the current state of play of RCS, best practices from other markets and how they can be are being deployed in the LATAM market. Discover the incredible results of live RCS campaigns; the commercial opportunities and market potential of this platform; the strategic vision for RCS, and much more.

With RCS consumers are driving digital transformation as they seek to enhance and simplify their lives, connecting with brands that deliver what they want at exactly the moment they need it.

RCS Business Messaging enables consumers to interact with all of their brands in one place, all through their native messaging app.  Fully branded interactive rich experiences are personalised and verified, resulting in the highest levels of customer satisfaction and increased sales.


Henry Calvert

Senior Director, Group Technology, GSMA

Henry Calvert

Henry joined the GSMA in December 2013, and is responsible for the delivery of the Future Networks programme. A key programme of the GSMA’s strategic focus, to deliver industry scale for IP Communications and 5G, whilst considering Network Economic challenges for the Mobile industry as it transitions to a 5G Era.

Previously he worked for the SingTel Group and has over 20 years’ experience in the telecommunications sector, both in Networks and IT portfolios and has been involved in the deployment of mobile networks in over 10 operations across 10 different countries. Henry designed and built Optus’ 3G + LTE mobile network, all IP network and managed the product development transformation.  He was the creator and board member of the network sharing Joint Venture between SingTel Optus and Vodafone Networks Pty Ltd (Australia).

Henry has been a board member and Chair of the Australian Mobile Telecommunications Association (AMTA) and previously held an Executive Management Committee position in the GSMA.

Antenor Henríquez Villa

Commercial Director, Quiubas Mobile

Antenor Henríquez Villa

He has 20 years of solid trajectory in Sales and Customer Service, started in the telecommunications sector when a mobile device was only for making phone calls. During this time he had provided services and technological solutions to a large number of companies that have thus achieved a more efficient operation.

Cuenta con veinte años de sólida trayectoria en Ventas y Servicio al Cliente, inició en el sector de las Telecomuicaciones cuando un dispositivo móvil era utilizado solo para realizar llamadas telefónicas. Durante este tiempo ha provisto servicios y soluciones tecnológicas a un gran número de empresas que han logrando así una operación más eficiente.

Caio Borges

Head of Sales Brazil, Infobip

Caio Borges

Caio Borges is Head of Sales at Infobip Brasil, responsible for the entire sales operation in the country. He has extensive experience in the mobile market, acquired over the past 10 years, where he worked at Nokia, Here Maps, Pontomobi and Infobip itself, where he has been for 5 years.

Alex Pereira

Head of Operator Partnerships, Americas, Infobip

Alex Pereira

At Infobip, Alex and his team are responsible for all relationships with mobile operators in all the Americas region. Alex has almost 20 years in the Telecom industry, mostly in International Business, having previously worked with operators like Digicel Group and Claro Brazil and vendors like Syniverse. He has been an active participant with the GSMA since 2007, attending multiple events and contributing to and editing industry standard documents.

He oversees a team that is always looking for opportunities to partner with mobile operators and improve their ability to monetize their existing assets in creative ways through the multiple tools and services available at Infobip’s portfolio.

Lucas Amadeu

Head of Vivo Ads, Vivo

Lucas Amadeu

Responsible for the Strategy, Product Development and Sales of Vivo Ads, the mobile marketing platform of Vivo (biggest mobile carrier of Brazil). More than 12 years of experience in Marketing and Communications, working at companies such as Facebook, Panasonic and Colgate-Palmolive, leading projects in Brazil, USA and Europe.

About Our Sponsor: Infobip and Quiubas

Infobip is a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey at scale, with easy and contextualized interactions over customers’ preferred channels.

Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication, security, and contact center solutions help clients and partners overcome the complexity of consumer communications, grow their business, and increase loyalty– all in a fast, secure and reliable way.

Please visit for more information.


Quiubas started with a simple plan in mind, to become the number one SMS platform in Mexico and well, we succeeded. Now we go beyond with Latin America service delivery, making it possible to reach anyone in the region by SMS. Our tools make it possible to integrate any existing software-desktop, web, mobile, with SMS feature. Our messaging platform is robust, scalable and cloud-powered.

Quiubas Mobile is a hassle-free service, easy and fast to use, no contracts or commitments at all, just send SMS!

Please visit Quiubas for more information.

About GSMA Thrive North America

GSMA Thrive Latin America is a virtual event brought to you by the people behind MWC. Thrive Latin America brings together our industry’s leaders for deep discussion, Latin America’s policymakers, digital leaders and innovators for an event that uncovers the opportunities of emerging next-generation technologies and the challenges of realising a connected world.

Find out more information about GSMA Thrive Latin America

5 mins

Welcome from GSMA

Henry Calvert, Senior Director, Group Technology, GSMA

10 mins

The current position of Infobip on the market, as global CpaaS leader:

  • How can business messaging help in delivering a great customer experience
  • Success stories about RCS Business messaging on a global scale
  • How Infobip work together with operators to rollout RCS Business Messaging
Alex Pereira, Head of Operator Partnerships, Americas, Infobip

10 mins

RCS Evolution of mobile communication

  • UX: Reliability and Security
  • Easy implementation
  • RCS Ecosystem

Antenor Henríquez Villa, Commercial Director, Quiubas Mobile

30 mins

Panel Discussion: The current situation in LATAM

  • Rolling out RCS Business Messaging globally – what have we learned so far?
  • Brazil example –how to successfully position service on the market
  • What brands need to have effective communication with their customers?

Moderator: Henry Calvert, Senior Director, Group Technology, GSMA

Alex Pereira, Head of Operator Partnerships, Americas, Infobip

Caio Borges, Head of Sales Brazil, Infobip

Antenor Henríquez Villa, Commercial Director, Quiubas Mobile

Lucas Amadeu, Head of Vivo Ads, Vivo

5 mins

Closing statement
Henry Calvert, Senior Director, Group Technology, GSMA