Innovator Profile: Vimmi
Optimizing the mobile network for video delivery and more
By Eitan Koter
Co-founder & Co-CEO,
Mobile technology is becoming a commodity, and its future growth is mainly based on media consumption. The competition between operators will be on media usage QoE (Quality of Experience) while maintaining a reasonable cost level. The Mobile Operators are facing an increasing challenge of coping with those enormous volumes. Current cellular annual investment per subscriber is $60 (mainly to support the over 60% annual growth rate of media consumption).
The current mobile network architecture is dealing primarily with the dialogue with the end user equipment. Data caching for cellular network usage is rarely performed, and even so at the operator’s central servers, and in best cases on the core network. This concept requires huge investments in giant server’s farms and enormous costs of super high-speed data lines from the data source to the base station level. Even after those investments, QoE is relatively poor causing latencies and streaming interrupts.
This is why some operators have adopted Vimmi’s solution, which serves 100 million video requests daily. Vimmi provides end-to-end MEC (multi-access edge computing) solutions and is based in Israel. Vimmi has been in business since 2012.
Mobile edge computing solution
Vimmi developed and implemented an advanced media delivery system within the mobile operators’ networks’ incorporating the new upcoming standard MEC based solution that allows the use of the RAN (Radio Access Network) edge (i.e. eNode-B) for media routing and caching. MEC enables the deployment of a powerful video delivery infrastructure for mobile networks by deploying video services at the radio edge, in close proximity to mobile users.
Vimmi’s media delivery system’s architecture enables mobile operators to offload traffic from the core to the edge of the network, which will decrease significantly Mobile operators cost (CAPEX & OPEX) while improving viewers’ QoE – reducing latency (delay) and playing interferences.
The system will enable Mobile operators to deal with the over 60% of annual growth rate of media traffic while investing drastically less (up to 30% annually) in the relevant infrastructure cost. Vimmi’s MDN (media delivery network) solution uses grid computing and machine learning technologies that enable delivery of premium video quality at a dramatically lower operational cost. The solution reduces 70%-90% of mobile backhaul traffic while improving QoE. It reduces Round Trip Time for Video and IoT Applications achieving 5G performance targets in 4G networks.
Implementing Vimmi’s solution will also enable mobile operators to offer a host of new video services that require low latency and heavy data (video) processing such as video OTT, virtual and augmented reality, live events, personalized ads, live VR, and video in smart cities.
To feature as an Innovator, please fill out our form here.
Please note that the blog post above does not constitute an endorsement by the GSMA. All information has been provided directly from the company profiled.