Advanced Messaging

Next generation SMS for 6.7 billion people across the globe

SMS is one of the most universal forms of communication, used by billions of people worldwide. And it is now undergoing a fundamental upgrade. This year, global Operators, the GSMA and Google announced the launch of a mobile industry initiative to accelerate the availability of Advanced Messaging, a consumer experience that can hold its own in the highly competitive messaging space.  Built on one specification, the GSMA’s Universal Profile (UP), operators worldwide can provide an open, consistent, and globally interoperable messaging service on their Android devices.

More than 58 Operators, OEM’s and OS providers covering a subscriber base of 4.7 billion people globally, have committed to supporting the Universal Profile.

Sprint have already launched (4th November) and their subscribers have had their standard SMS experience upgraded through the Messenger app for Android devices, developed by Google.


To find out why Advanced Communications matters download our short  ebook, Advanced Communications – The next generation of keeping in touch.




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