Digital Transformation 2.0 for the Consumer

March 29, 2018



To watch the full recording of the Digital Transformation 2.0 for the Consumer track session at Mobile World Congress 2018, please submit your details in the form below.


Digital transformation in retail has changed the very nature of this industry. It is no longer just about transactions, but about conversations with consumers.

The transition to a connected retailer, saw an explosion in the number of conversations with and channels to customers; a noisy mix of marketing emails, SMS, live chatbots, social media accounts and many more.

Today, the consumer just needs simplicity and efficiency and to cut through that noise and use one touch point with a brand for the range of requirements they may have. This is the new challenge ahead of retailers, this is where we need to rethink digital transformation for consumers.

This session looks at how we can build a single point of engagement with consumers which is relevant, reactive and reliable.

RCS was a major part of the Digital Transformation 2.0 MWC Track Session. To watch the full recording, please submit your details in the form below:

Your information has been submitted. Thank You.
There was an error and your information was not submitted. Please try again later.


Contact GSMA Legal Email Preference Centre Copyright © 2019 GSMA. GSM and the GSM Logo are registered and owned by the GSMA.