MWCA17 Seminars: Messaging as a Platform – The Future of Brand Communications

September 28, 2017

RCS

Presentation

GSMA

Operators are rolling out Rich Communication Services (RCS) globally, opening up an A2P RCS business worth an estimated $74bn by 2021. Millions of Brands, who already use SMS as a communications channel, can now create a much richer, more compelling experience for their consumers.

Download the MWCA17 Seminar Slides

Download the Messaging seminar presentations from Mobile World Congress Americas 2017 to learn from early adopter Brands and Technology Providers how this transformation is taking place.

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Below is a summary of the content covered in the MWCA17 Messaging Seminar:

Presentation Title

Speaker

The year ahead for RCS & Future Networks Programme focus David O’Byrne, IP Communications Project Director, GSMA
Deutsche Telekom’s perspective on the outlook and opportunity for operator messaging Dr. Petja Heimbach, Vice President of Communication (IDU-COM), Deutsche Telekom
How T-Mobile are expanding their technology and customer propositions with RCS Evan Feldman, Director, Innovation and Core Services, T-Mobile
How Google are enabling business messaging Amir Sarhangi, Head of Product Management – RCS, Google
Innovation in Online and Offline Retail in the store, the home and on the web Bill Worple, Senior Director, Marketing Technology, Best Buy
How Booking.com will enrich customer communication with RCS Max van der Heijden, Product Owner, Booking.com
How Messaging is Disrupting Las Vegas resorts Derek Schoen, Director or Media Innovation – Marketing Strategy, MGM Resorts International
Launching RCS and Messaging as a Platform Ryan Sullivan, Vice President – Product Engineering & Development, Sprint

 

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