Poll: Which industry segment has the most potential with the capabilities that MaaP offers?

January 3, 2017




The year ahead will see RCS start to replace SMS as the standard means of non-voice telecommunication.  The GSMA’s new report titled ‘Messaging as a Platform – The Operator Opportunity’ outlines how operators can play a central role in the future of Messaging as a Platform (MaaP) and considers how operators can migrate traffic from existing SMS Application–to-Person (A2P) services towards enriched RCS based messaging. What is your view as to which industry segment has the most potential within the messaging revolution?

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