The Value of Reach in an IP world

Since the mid-1990s and the global expansion of the GSM standard, ‘universal instant reach’ has been central to the mobile operator value proposition – it is the ability to connect any users regardless of their location, device type, price plan or mobile network provider. Not only does mobile communication “just work”, it does so instantaneously without the need to subscribe to the same walled garden eco-system as your desired contact.