GSMA RCS Business Messaging Lab #19 New Jersey – Speakers’ Presentations
To download the speakers’ presentations and videos from the RCS Business Messaging Awareness Lab in New Jersey, please click here.
On 15 November 2018, the Future Networks Programme hosted the nineteenth GSMA RCS Business Messaging Lab in New Jersey with our sponsor Verizon. High profile speakers from leading operators, aggregators and technology partners provided key insights into RCS and the business messaging market.
Presentations from 3C, AT&T, Deutsche Telekom, GSMA, Mavenir, Mobilesquared, Mobivity, Samsung, Syniverse, tyntec and Zipwhip are now available for you to download. The following topics and more were discussed:
- The results and impact of live RCS Business Messaging campaigns from major brands
- The global position of RCS
- How RCS enhances the life of the consumer
- The opportunity and benefits of RCS for brands
- Platform updates from Google and Samsung
- RCS traffic and income forecasts
- Chatbot solutions for mobile commerce
To learn more about the GSMA RCS Business Messaging Lab series and to register your interest in an upcoming event please click here.
PRESENTATIONS
Company |
Speaker |
Presentation |
| 3Cinteractive | John Duffy, CEO | Metcalfe’s Law & RCS – How Do We Reach the Tipping Point? |
| Verizon* | Aparna Khurjekar, SVP Consumer Products | Welcome from Verizon |
| Deutsche Telekom | Petja Heimbach, Vice President | Enhancing the Life of the Consumer |
| Verizon* | Sethumadhav Bendi
Kumar Sanjeev |
Verizon Business Messaging and Key Learnings |
| Google* | Rob Lawson, Business Development Messaging | Six Pointers on Building an Effective Rich Messaging Program |
| GSMA | Jill Cooper, Programme Marketing Director | Welcome from GSMA |
| GSMA | Henry Calvert, Head of Future Networks
Catherine Maguire, Operator Engagement Manager |
RCS Global Position |
| Syniverse, Mavenir | Teresa Walter, VP Business Development
Carlos Aragon, Director of Enterprise Solutions Marketing |
Extending Reach Through a Unified RCS Business Messaging Marketplace |
| AT&T | Neil McGrath, Lead End-to-End Architect | RCS MaaP A2P or P2A? – Lessons Learned (so far…) |
| Samsung | Henry Komsky, Senior BD Manager | Reinventing the Messaging Experience |
| Mobilesquared | Nick Lane, CEO | Why RCS will become the marketing engagement accelerator |
| Summit Tech* | Ron Nessim, Chief Process Officer | The 5 Minute Chatbot |
| tyntec | Eddie De Curtis, President | Data Engagement Charging |
| Zipwhip | James Lapic, SVP of Technology | Building for Demand: How the popularity of business texting has set the stage for RCS |
| Mobivity | David Galante, SVP Product Marketing | Subway’s RCS Success will change Mobile for Restaurant Brands |
| mGage | Chad Meyer, Senior Director of Product Management | Brands’ Reactions, Examples and Key Learnings |
*Please note, the presentations from Google, Summit Tech and Verizon are not currently available to download.
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