Messaging as a Platform: The Operator Opportunity
MaaP combines the features of advanced messaging with standardised interfaces to chatbots and plugins that create a richer experience for consumers and allow businesses to realise the application-to-person potential of IP messaging. Chatbot platforms harness artificial intelligence (AI) to mimic human interactions that give consumers access to service providers and brands at their convenience. Industry forecasts indicate that customer interest is moving away from apps for interacting with a host of companies and service providers, towards a simpler more intuitive chat-based experience. In future customers will deal with banks, airlines, railways, utility providers, restaurants, taxis and many other businesses through one native advanced messaging application.