MWC18 RCS Business Messaging Seminar Recording & Presentations

Monday 19 Mar 2018 | RCS | Resources |

To watch the full recording of the RCS Business Messaging Seminar at Mobile World Congress 2018, and to download the speakers’ presentations, please click here.

The world’s most successful communications channel, SMS is being upgraded globally to Rich Communication Services (RCS). With over 50 launches and 159 million monthly active users, this Operator messaging platform is available for millions of brands to enhance their consumer communications.

At Mobile World Congress 2018, speakers from Deutsche Telekom, Google, Samsung, Sprint and Vodafone were joined by major global brands including ITV, Skyscanner, SnapTravel, Subway, Syte and who unveiled their exciting new campaigns that are now live in market and demonstrated why RCS is the future of brand communications.

The speakers’ presentations, plus the video of the 2 hour seminar, are now available for you to download.





Deutsche Telekom Dr Petja Heimbach, Vice President Communication Products  3.5bn reasons leading towards trust & customer delight
Vodafone Oscar Gallego, Global Head of Smart Communications and Security Vodafone RCS Messaging – Ready for Business
ITV Pete Mossman, Director of Production and Strategic Delivery Using RCS to Build a Better Communications Strategy
Google Amir Sarhangi, Head of Project Management – RCS Engaging Mobile Consumers with RCS
Sprint Doug Garland, Vice President, Innovation & Partnerships Messaging: What’s Old is New Again
SnapTravel Hussein Fazal, CEO Driving Commerce over a Rich Conversational Experience
Subway Laura Balinskas, Sr. Digital Marketing Manager Subway & Mobivity: Driving sales with personalization & Google RBM Amit Shah, CMO Delivering Smiles, One Customer at a Time
Samsung Sean Yoo, Director of Product Innovation – RCS Program Manager Samsung RCS/MaaP: Enabler for the most Powerful Messaging Communication

*Please note, presentations are not available to download for Subway or Sprint.

Click Here to download the 2 hour MaaP Seminar recording and the speakers’ presentations