Poll: Which industry segment has the most potential with the capabilities that MaaP offers?

Tuesday 3 Jan 2017 ｜ RCS | Resources |

Poll: Which industry segment has the most potential with the capabilities that MaaP offers? image

The year ahead will see RCS start to replace SMS as the standard means of non-voice telecommunication.  The GSMA’s new report titled ‘Messaging as a Platform – The Operator Opportunity’ outlines how operators can play a central role in the future of Messaging as a Platform (MaaP) and considers how operators can migrate traffic from existing SMS Application–to-Person (A2P) services towards enriched RCS based messaging. What is your view as to which industry segment has the most potential within the messaging revolution?