GTI x GSMA Foundry

New Calling Sub-Challenge 1: Innovative use of AI in IMS based Video New Calling deployable applications

What is the Goal?

The goal is to identify, encourage and showcase impactful and innovative use of AI in deployable applications (not concept applications) of IMS based video new calling which can be applied in real calling systems which demonstrate impact, significant user benefits, creativity and the potential to scale strongly. 

Key Focus Areas

The key focus area is deployable applications of AI within IMS based video calling that are innovative and potentially impactful in ANY area , topic or vertical. 

Excludes IMS Data Channel applications in this current Sub-Challenge 1. 

Method of Assessment

Deployable applications of AI within IMS based video calling will be evaluated by the Assessment Panel.  Application solutions selected by the Assessment Panel may also undergo further assessment subject to capability of the Assessment Lab to assess the solution and availability, Applicant acceptance of Lab terms and conditions and also required physical attendance at the Lab. 

Steps & Timelines

  1. SUBMISSIONS – Ensure that you have submitted your Expression of Interest by January 31st 2025
  1. ASSESSMENT & SELECTION – The Assessment Panel will analyse all the Expressions of Interest received to select Semi Finalist (maximum 2 or 3 applicants who are selected to the semi finalist round,depends on the assessment panel’s decision) Applicants based on functionality, innovation, ease of use and potential scalability. (Assessment in the Assessment Lab will be subject to Lab capability, availability , Lab terms and conditions and also required physical attendance at the Lab ).  
  1. SHORTLIST ANNOUNCED June 2025.
  2. WINNER ANNOUNCEDJune 18th – 20th 2025 MWC Shanghai.

Why enter the Challenge?

  1. Application solutions evaluated by GTI and GSMA Assessment Panel 
  2. Shortlist announced June 2025 and Winner announced at MWC Shanghai 18th-20th June 2025
  3. Potential demo opportunity subject to technical details at MWC Shanghai
  4. Feature on Foundry website & GTI website
  5. Feature on social channels (LinkedIn)
  6. Feature in Innovator Insights – Foundry Quarterly Roundup newsletter
  7. Feature in GSMA APAC newsletter 

Expression of Interest Form

If you have any supplementary information to add to the form you can email us on [email protected]