{"id":9454,"date":"2024-12-05T11:37:10","date_gmt":"2024-12-05T11:37:10","guid":{"rendered":"https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/?post_type=gsma_theme_events&#038;p=9454"},"modified":"2025-05-01T22:26:56","modified_gmt":"2025-05-01T22:26:56","slug":"gen-ai-summit-mwc-barcelona-2025","status":"publish","type":"gsma_theme_events","link":"https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/gsma_events\/gen-ai-summit-mwc-barcelona-2025\/","title":{"rendered":"Gen AI Summit MWC Barcelona 2025"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-watch-summit-on-demand\">Watch summit on demand<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/mwc25-barcelona-gen-ai-summit-on-demand\/\">Click here<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-session-description\">Session Description<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This year\u2019s summit, titled&nbsp;<strong>\u201cGen AI: Experimentation to transformation\u201d<\/strong>&nbsp;will explore the transformative journey of Generative AI in enterprise. While 2024 marked a breakout year for Generative AI adoption\u2014with 81% of telecom companies testing the technology\u2014scaling these innovations to full production remains a key challenge.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the 2025 Gen AI Summit, we will convene CEOs, CTOs, and AI leaders to address these challenges and uncover opportunities for scaling Gen AI across enterprises.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Discussion Areas:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Practical applications of Generative AI in enterprise.&nbsp;<\/li>\n\n\n\n<li>The foundations of successful Gen AI implementations.&nbsp;<\/li>\n\n\n\n<li>Strategies for moving from pilots to full-scale deployments.&nbsp;<\/li>\n\n\n\n<li>Unlocking enterprise potential through scaled Gen AI solutions.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Agenda<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>10:40-10:45<\/strong>&nbsp;&#8211;&nbsp;<strong>Gen AI Summit Welcome and Introduction<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Louis Powell<\/strong>, AI Strategy and Technology,&nbsp;<strong>GSMA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>10:45-10:55&nbsp;<\/strong>&#8211;&nbsp;<strong>How BT Has Used AI to Both Experiment and Transform<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Harry Singh<\/strong>,&nbsp;Chief Digital Officer,&nbsp;<strong>BT<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jeanine Vos<\/strong>, GSMA,<strong>&nbsp;Head of SDG Accelerator&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>10:55-11:05&nbsp;<\/strong>&#8211;&nbsp;<strong>Scaling Generative AI: From Foundation Models to Real-World Deployment<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Anurag Sahay<\/strong>, Head of AI and Data Science,<strong>&nbsp;Nagarro\u202f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hear from Nagarro how distilling the power of large foundation models into smaller, fine-tuned models is shaping the future of AI. Learn how this approach drives production-grade performance, reduces costs, and accelerates real-world adoption across industries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>11:05-11:25<\/strong>&#8211;&nbsp;<strong>The GenAI Multiplier Effect<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chivas Nambiar<\/strong>, Telecom GM,&nbsp;<strong>AWS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Igor Tasevski<\/strong>, Vice President and Head of Integrated RAN Engineering Unit,&nbsp;<strong>Ericsson<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discover how Ericsson and AWS revolutionize engineering productivity with the System Comprehension Lab. A Gen AI powered agentic platform that revolutionizes how we build, understand, and manage complex systems. From ASIC development to 5G network deployment, learn how Ericsson increased efficiency when working with legacy code, reduced planning time, and scale to support large<strong>&nbsp;<\/strong>engineering teams daily.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>11:25- 11:50 &#8211;&nbsp;Can Telcos be Model Makers?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Harrison Lung<\/strong>, Chief Strategy Officer,&nbsp;<strong>E&amp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Inanc Cakiroglu<\/strong>,&nbsp;Group CIO,&nbsp;<strong>VEON<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moderator:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lina&nbsp;Bariah<\/strong>,&nbsp;Adjunct Professor,&nbsp;<strong>Khalifa University<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gen AI presents a huge opportunity for telecom operators. This session covers the why and how operators can take a lead and build their own AI Models.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>11:50 &#8211; 12:00&nbsp;&#8211; Building an AI-first Telco<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Danielle Rios,&nbsp;<\/strong>CEO,<strong>&nbsp;Totogi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The AI-first Telco transcends traditional transformation by abstracting business intelligence to an AI layer built on industry standards. Through a telco-specific ontological mapping, watch legacy systems spring to life, enabling cross-system interoperability without vendor dependencies. Learn how to liberate your CSP so you can accelerate innovation while preserving your core investments, using generative AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1<\/strong><strong>2:00- 12:10&nbsp;<\/strong><strong>&#8211; How to Navigate the Future of AI and Agents<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Natasha Janic<\/strong>, Senior Product Marketing,&nbsp;<strong>Salesforce<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Emili Rubio Lorenzo<\/strong>, CIO,&nbsp;<strong>Barcelona City Council<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The future of AI is today. Learn how companies can drive more revenue and reduce cost to serve by transforming how they sell and service their customers with AI and autonomous agents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>12:10- 12:30&nbsp;&#8211; Network for AI, AI for Network<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Laurent Leboucher<\/strong>, CTO and Network Director,&nbsp;<strong>Orange Group<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kaniz Mahdi<\/strong>, Telecom Director of Technologies,&nbsp;<strong>AWS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This fire side chat will examine the dual transformation in telecom where networks evolve to power AI workloads while AI revolutionizes network operations. Through Orange and AWS&#8217;s collaborative vision, discover how Generative AI and advanced network technologies are converging to create smarter, more efficient telecom infrastructure and operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>12:30- 13:00<\/strong>&nbsp;&#8211;&nbsp;<strong>Panel Session&nbsp;&#8211; Gen AI, a Growth Engine for Telcos and Enterprise?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Panelists:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Elena&nbsp;Gil Lizasoain<\/strong>, AI &amp; Data Director,&nbsp;<strong>Telefonica<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lilac Ilan<\/strong>, Head of Telco Industry BD for Gen-AI,&nbsp;<strong>NVIDIA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rahul Mahajan<\/strong>, CTO,&nbsp;<strong>Nagarro<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moderator:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Benjamim Vieira<\/strong>,Senior Partner,<strong>&nbsp;Mckinsey<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This panel will explore how Telcos and other enterprises can use Gen AI not only to improve their internal systems and productivity but as a key enabler growth and new revenue streams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>13:00 &#8211; Gen AI Summit Closing Remarks<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Please note that pre-registered attendees will be admitted on a first-come, first-served basis<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doors Open: 10:30<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mwcbarcelona.com\/agenda\/sessions\/5242-gen-ai-summit\">Register now<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Watch summit on demand Session Description This year\u2019s summit, titled&nbsp;\u201cGen AI: Experimentation to transformation\u201d&nbsp;will explore the transformative journey of Generative AI in enterprise. While 2024 marked a breakout year for Generative AI adoption\u2014with 81% of telecom companies testing the technology\u2014scaling these innovations to full production remains a key challenge.&nbsp; At the 2025 Gen AI Summit, [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":10056,"template":"","meta":{"start_timestamp":"1740997800","end_timestamp":"1741006800","image":"https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/wp-content\/uploads\/2024\/12\/Gen-AI-Summit-v3.png","json":{"gsma_event_day_start":"2025-03-03","gsma_event_day_end":"2025-03-03","gsma_event_time_start":"10:30","gsma_event_time_end":"13:00","gsma_event_timezone":"1","gsma_event_venue":"Fira Gran Via, GSMA Summit Stage , Hall 6","gsma_event_location":"Barcelona, Spain","gsma_event_map":"","gsma_event_registration":"","gsma_event_registration_fa":"","gsma_event_speakers":""}},"tags":[],"event_categories":[],"algolia_discover_state":[181],"algolia_discover_topic":[184],"algolia_discover_region":[200],"algolia_discover_series":[282],"class_list":["post-9454","gsma_theme_events","type-gsma_theme_events","status-publish","has-post-thumbnail","hentry","algolia_discover_state-show","algolia_discover_topic-artificial-intelligence","algolia_discover_region-europe","algolia_discover_series-mwc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gen AI Summit MWC Barcelona 2025 - GSMA Foundry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/gsma_events\/gen-ai-summit-mwc-barcelona-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gen AI Summit MWC Barcelona 2025\" \/>\n<meta property=\"og:description\" content=\"Watch summit on demand Session Description This year\u2019s summit, titled&nbsp;\u201cGen AI: Experimentation to transformation\u201d&nbsp;will explore the transformative journey of Generative AI in enterprise. While 2024 marked a breakout year for Generative AI adoption\u2014with 81% of telecom companies testing the technology\u2014scaling these innovations to full production remains a key challenge.&nbsp; At the 2025 Gen AI Summit, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/gsma_events\/gen-ai-summit-mwc-barcelona-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"GSMA Foundry\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-01T22:26:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/wp-content\/uploads\/2024\/12\/Gen-AI-Summit-v3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@gsma\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Gen AI Summit MWC Barcelona 2025 - GSMA Foundry","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/gsma_events\/gen-ai-summit-mwc-barcelona-2025\/","og_locale":"en_US","og_type":"article","og_title":"Gen AI Summit MWC Barcelona 2025","og_description":"Watch summit on demand Session Description This year\u2019s summit, titled&nbsp;\u201cGen AI: Experimentation to transformation\u201d&nbsp;will explore the transformative journey of Generative AI in enterprise. 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