{"id":10242,"date":"2025-02-18T12:23:02","date_gmt":"2025-02-18T12:23:02","guid":{"rendered":"https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/?post_type=gsma_theme_resources&p=10242"},"modified":"2026-10-28T11:41:17","modified_gmt":"2026-10-28T11:41:17","slug":"hiya-security-stopping-spam-fraud-on-mobile-networks-with-adaptive-ai","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/gsma_resources\/hiya-security-stopping-spam-fraud-on-mobile-networks-with-adaptive-ai\/","title":{"rendered":"Hiya: Security \u2013 Stopping Spam & Fraud on Mobile Networks with Adaptive AI\u00a0"},"content":{"rendered":"\n

Challenge<\/strong>: Mobile carriers face an escalating threat from spam and fraud calls, degrading subscriber trust and diminishing the quality of voice communications. Traditional blocking solutions struggle to balance accuracy, often misidentifying legitimate calls as spam or allowing fraudulent ones to slip through. Carriers need an advanced, AI-driven solution that can differentiate between wanted and unwanted calls in real-time, ensuring a seamless and secure calling experience. <\/p>\n\n\n\n

Solution<\/strong>: Hiya’s Adaptive AI<\/strong><\/a>  <\/strong>is a real-time, telco-specific intelligence platform that dynamically detects and blocks spam and fraud calls with unparalleled precision. Unlike static rule-based systems, Adaptive AI continuously learns and evolves<\/strong>, processing billions of signals to refine its fraud detection models. This means it can determine in milliseconds<\/strong> whether a call is wanted by one subscriber while unwanted by another, adapting in real-time to shifting fraud tactics. <\/p>\n\n\n\n

By integrating Hiya Protect,<\/strong> carriers can provide this Adaptive AI-powered solution as either a free subscriber benefit or a premium, revenue-generating service.  <\/p>\n\n\n\n