{"id":10654,"date":"2025-03-20T14:17:01","date_gmt":"2025-03-20T14:17:01","guid":{"rendered":"https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/?page_id=10654"},"modified":"2025-03-20T16:03:14","modified_gmt":"2025-03-20T16:03:14","slug":"mwc25-barcelona-gen-ai-summit-on-demand","status":"publish","type":"page","link":"https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/mwc25-barcelona-gen-ai-summit-on-demand\/","title":{"rendered":"MWC25 Barcelona | Gen AI Summit On Demand"},"content":{"rendered":"\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This year\u2019s summit, titled\u00a0<strong>\u201cGen AI: Experimentation to transformation\u201d<\/strong> explored the transformative journey of Generative AI in enterprise. While 2024 marked a breakout year for Generative AI adoption\u2014with 81% of telecom companies testing the technology\u2014scaling these innovations to full production remains a key challenge.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the 2025 Gen AI Summit, CEOs, CTOs, and AI leaders came together to address these challenges and uncover opportunities for scaling Gen AI across enterprises.\u00a0<\/p>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Discussion Areas:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Practical applications of Generative AI in enterprise.&nbsp;<\/li>\n\n\n\n<li>The foundations of successful Gen AI implementations.&nbsp;<\/li>\n\n\n\n<li>Strategies for moving from pilots to full-scale deployments.&nbsp;<\/li>\n\n\n\n<li>Unlocking enterprise potential through scaled Gen AI solutions.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Agenda<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How BT Has Used AI to Both Experiment and Transform<\/li>\n\n\n\n<li>Scaling Generative AI: From Foundation Models to Real-World Deployment<\/li>\n\n\n\n<li>The GenAI Multiplier Effect<\/li>\n\n\n\n<li>Can Telcos be Model Makers?<\/li>\n\n\n\n<li>Can Telcos be Model Makers?<\/li>\n\n\n\n<li>Building an AI-first Telco<\/li>\n\n\n\n<li>How to Navigate the Future of AI and Agents<\/li>\n\n\n\n<li>Network for AI, AI for Network<\/li>\n\n\n\n<li>Panel Session&nbsp;&#8211; Gen AI, a Growth Engine for Telcos and Enterprise?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-watch-sessions-on-demand\">Watch Sessions On Demand:<\/h2>\n\n\n\n            <div class=\"resources\" id=resources-60712a5a data-display=\"\" data-more-button=\"\" data-more-link=\"\" data-limit=\"\" data-category=\"GenAI_Summit\"><\/div>\n        \n<script>\n    if(typeof Resources_List == \"undefined\"){\n    console.log(\"defer resoiurce until loaded\");\n    window.addEventListener(\"load\", function(){\n      const resources_list = new Resources_List();\n      resources_list.init(\"resources-60712a5a\");\n      \/\/console.log(list);\n    });\n    }else{\n    console.log(\"running inline?\");\n      const resources_list = new Resources_List();\n      resources_list.init(\"resources-60712a5a\");\n    }\n<\/script>\n<style>\nbody > div.resources_image > a > div > img,\nbody main.wrapper .resources .aresource .resource_image img,\n.resources_image_link img {\n    width: auto !important;\n    max-width: 100% !important;\n    aspect-ratio: auto !important;\n    object-fit: initial !important;\n    overflow: visible !important;\n    margin: auto !important;\n    max-height: 190px !important;\n    display: block;\n}\n.page-template-page-resources .resources .aresource .resource_image img, body main.wrapper > .resources .aresource .resource_image img,\nbody main.wrapper .resources a {\n    display: block;\n}\n<\/style>\n    \n","protected":false},"excerpt":{"rendered":"<p>This year\u2019s summit, titled\u00a0\u201cGen AI: Experimentation to transformation\u201d explored the transformative journey of Generative AI in enterprise. While 2024 marked a breakout year for Generative AI adoption\u2014with 81% of telecom companies testing the technology\u2014scaling these innovations to full production remains a key challenge.\u00a0 At the 2025 Gen AI Summit, CEOs, CTOs, and AI leaders came [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","footnotes":""},"tags":[],"class_list":["post-10654","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MWC25 Barcelona | Gen AI Summit On Demand - GSMA Foundry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/mwc25-barcelona-gen-ai-summit-on-demand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MWC25 Barcelona | Gen AI Summit On Demand\" \/>\n<meta property=\"og:description\" content=\"This year\u2019s summit, titled\u00a0\u201cGen AI: Experimentation to transformation\u201d explored the transformative journey of Generative AI in enterprise. While 2024 marked a breakout year for Generative AI adoption\u2014with 81% of telecom companies testing the technology\u2014scaling these innovations to full production remains a key challenge.\u00a0 At the 2025 Gen AI Summit, CEOs, CTOs, and AI leaders came [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/mwc25-barcelona-gen-ai-summit-on-demand\/\" \/>\n<meta property=\"og:site_name\" content=\"GSMA Foundry\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-20T16:03:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@gsma\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"MWC25 Barcelona | Gen AI Summit On Demand - GSMA Foundry","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/mwc25-barcelona-gen-ai-summit-on-demand\/","og_locale":"en_US","og_type":"article","og_title":"MWC25 Barcelona | Gen AI Summit On Demand","og_description":"This year\u2019s summit, titled\u00a0\u201cGen AI: Experimentation to transformation\u201d explored the transformative journey of Generative AI in enterprise. 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