{"id":11284,"date":"2025-05-20T10:02:11","date_gmt":"2025-05-20T10:02:11","guid":{"rendered":"https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/?p=11284"},"modified":"2025-12-15T11:08:26","modified_gmt":"2025-12-15T11:08:26","slug":"how-azercell-and-mobitel-are-transforming-telecom-with-ibm-watsonx","status":"publish","type":"post","link":"https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/artificial-intelligence\/how-azercell-and-mobitel-are-transforming-telecom-with-ibm-watsonx\/","title":{"rendered":"How Azercell and Mobitel are Transforming Telecom with IBM watsonx"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/\" target=\"_blank\" rel=\"noreferrer noopener\">GSMA Foundry<\/a> has embarked on an exciting initiative to showcase innovation in the telecommunications sector, aiming to counter the perception that the sector lacks rapid innovation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through a series of Innovation Spotlight interviews, the GSMA Foundry aims to highlight groundbreaking developments and investment opportunities, with over 700 mobile operators globally seeking new innovations. This initiative serves as a pipeline to demonstrate that the telco sector is indeed innovative and vibrant.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/wp-content\/uploads\/2025\/05\/Innovation-Spotlight-7-Thumbnail-1024x500.png\" alt=\"A video call with five people in individual frames. Top row: Faisal Iza, Rich Cockle, and Eoin Coughlan; bottom row: Anil Pradeep Kumara and Shirin Aliyeva. The GSMA Foundry logo is at the top right. Backgrounds vary from plain to decorated.\" class=\"wp-image-11289\" srcset=\"https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/wp-content\/uploads\/2025\/05\/Innovation-Spotlight-7-Thumbnail-1024x500.png 1024w, https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/wp-content\/uploads\/2025\/05\/Innovation-Spotlight-7-Thumbnail-300x146.png 300w, https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/wp-content\/uploads\/2025\/05\/Innovation-Spotlight-7-Thumbnail-768x375.png 768w, https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/wp-content\/uploads\/2025\/05\/Innovation-Spotlight-7-Thumbnail-1536x749.png 1536w, https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/wp-content\/uploads\/2025\/05\/Innovation-Spotlight-7-Thumbnail-2048x999.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This edition dives deep into the journeys of <strong>Azercell<\/strong> and <strong>SLT Mobitel<\/strong>, two forward-thinking telecom operators who are harnessing the power of generative AI (Gen AI) through the <strong>IBM watsonx platform<\/strong> and the <strong>GSMA Foundry Gen AI Accelerator<\/strong> program.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-a-mission-with-purpose-ai-driven-telecom\"><strong>A Mission with Purpose: AI-Driven Telecom<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">In a world racing toward digital transformation, telcos face mounting pressure to innovate beyond connectivity. That\u2019s where <strong>Gen AI<\/strong> steps in, offering a powerful toolkit for automation, optimisation, and smarter decision-making across networks, customer service, and operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/gen-ai-accelerator-pack\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>GSMA Foundry <\/strong>and<strong> IBM\u2019s Gen AI Accelerator Pack<\/strong><\/a> provides telcos with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Access to <strong>watsonx<\/strong>, IBM\u2019s cutting-edge AI platform<\/li>\n\n\n\n<li>Free credits, expert guidance, and hands-on POC support<\/li>\n\n\n\n<li>A chance to showcase innovations at global GSMA events<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">All at zero cost. And the results are already speaking volumes.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-azercell-smarter-networks-sharper-insights\"><strong>Azercell: Smarter Networks, Sharper Insights<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Shirin Aliyeva<\/strong>, Chief Legal and Data Strategy Officer at Azercell, highlighted how Azerbaijan\u2019s largest mobile operator is leveraging Gen AI to enhance <strong>network optimisation<\/strong>. Serving 5.5 million users, Azercell is using AI to improve:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Predictive maintenance<\/strong><\/li>\n\n\n\n<li><strong>Smart CapEx allocation<\/strong><\/li>\n\n\n\n<li><strong>Network slicing and performance monitoring<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In collaboration with IBM, Azercell\u2019s AI project now includes automating the analysis of <strong>multi-language site visit reports<\/strong>, significantly cutting down manual effort and accelerating decision-making across technical teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Surprise Insight<\/strong>: AI\u2019s multilingual processing turned out to be a game-changer, allowing Azercell to unify and standardise complex reporting from various regions and languages.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-slt-mobitel-enhancing-customer-service-with-enterprise-knowledge-hub\"><strong>SLT Mobitel: Enhancing Customer Service with Enterprise Knowledge Hub<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Anil Pradeep Kumara<\/strong>, General Manager of R&amp;D at SLT Mobitel, shared their journey in building an <strong>AI-powered enterprise knowledge hub<\/strong>. The solution was born from a need to improve efficiency in call centers by simplifying access to vast knowledge repositories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With support from IBM and the GSMA Accelerator, Mobitel\u2019s AI solution:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduced <strong>call center agent response time by 20%<\/strong><\/li>\n\n\n\n<li>Cut <strong>knowledge search clicks by 70%<\/strong><\/li>\n\n\n\n<li>Improved <strong>customer satisfaction and operational efficiency<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Next Phase<\/strong>: Mobitel is working toward real-time AI assistance, where agents receive instant, context-aware responses without needing to search manually.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-ibm-s-perspective-the-road-to-autonomous-networks\"><strong>IBM\u2019s Perspective: The Road to Autonomous Networks<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eoin Coughlan<\/strong>, CTO for Telecoms, Media &amp; Entertainment at IBM, emphasised that while Gen AI is already delivering ROI in areas like HR, finance, and customer support, its full potential in <strong>network operations<\/strong> is just beginning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IBM\u2019s approach includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Small language models<\/strong> tailored to telecom data<\/li>\n\n\n\n<li><strong>Mixture-of-experts architectures<\/strong> for efficiency<\/li>\n\n\n\n<li><strong>Agentic AI models<\/strong> that can recommend, or even implement network changes autonomously<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The long-term vision? <strong>Self-healing, self-optimising telecom networks<\/strong> that radically reduce OpEx and human error.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-the-next-five-years-what-s-ahead\"><strong>The Next Five Years: What\u2019s Ahead?<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Both operators and IBM foresee a transformation where AI becomes central to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Autonomous, <strong>self-healing network infrastructure<\/strong><\/li>\n\n\n\n<li>Seamless, AI-enhanced <strong>customer experience<\/strong><\/li>\n\n\n\n<li>Telecoms evolving into <strong>\u201cTechCos\u201d<\/strong>, technology-driven companies beyond connectivity<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As Anil noted:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cGen AI will empower telcos to deliver intelligent, human-like agentic solutions, handling complex tasks across customer, employee, and network layers.\u201d<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-advice-to-telecom-leaders-start-small-scale-smart\"><strong>Advice to Telecom Leaders: Start Small, Scale Smart<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">For telcos considering Gen AI adoption, the consensus is clear:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Start with a real use case<\/strong> tied to business KPIs<\/li>\n\n\n\n<li><strong>Invest in AI literacy<\/strong>, ethical frameworks, and internal talent<\/li>\n\n\n\n<li><strong>Leverage partnerships<\/strong> with trusted experts like IBM and GSMA<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Shirin summed it up perfectly:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAI isn\u2019t here to replace people &#8211; it\u2019s here to help us do what we do better.\u201d<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-skills-for-an-ai-future\"><strong>Skills for an AI Future<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">The episode closed with a thoughtful challenge from last episode\u2019s guest:<br><strong>What are the three essential skills in an AI-driven world?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what the panel said:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Critical thinking<\/strong>: Distinguishing real information from misinformation<\/li>\n\n\n\n<li><strong>Lifelong learning<\/strong>: Constantly adapting to evolving tech<\/li>\n\n\n\n<li><strong>Emotional intelligence<\/strong>: Staying people-centric in a tech-heavy world<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-final-thoughts\"><strong>Final Thoughts<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Innovation Spotlight #7 is a masterclass in how telcos can unlock real value from Gen AI, today and into the future. Through targeted use cases, bold experimentation, and the right partnerships, Azercell and Mobitel are paving the path for a more intelligent, automated, and customer-focused telecom industry.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-begin-your-generative-ai-integration-journey\"><strong>Begin your generative AI integration journey<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">The GSMA Foundry and IBM Gen AI Accelerator Pack is available for GSMA members looking to explore AI-driven business transformation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to get started:<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Register your interest<\/strong>&nbsp;\u2013 Apply for the Gen AI Accelerator Pack.<\/li>\n\n\n\n<li><strong>Develop AI solutions<\/strong>&nbsp;\u2013 Access watsonx.ai and start building AI-driven applications.<\/li>\n\n\n\n<li><strong>Gain industry recognition<\/strong>&nbsp;\u2013 Showcase your innovation through the GSMA Foundry\u2019s platforms and global events.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The telecoms industry is evolving rapidly, operators who fail to embrace generative AI integration risk falling behind. Register now to future-proof your business with an industry-leading AI solution that delivers demonstrable results.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/gen-ai-accelerator-pack\/\" target=\"_blank\" rel=\"noreferrer noopener\">Register for the Gen AI pack<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Watch the full interview <a href=\"https:\/\/www.linkedin.com\/events\/7285259907547709440\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stay tuned for further developments from the&nbsp;<a href=\"https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/\" target=\"_blank\" rel=\"noreferrer noopener\">GSMA Foundry<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The GSMA Foundry has embarked on an exciting initiative to showcase innovation in the telecommunications sector, aiming to counter the perception that the sector lacks rapid innovation. Through a series of Innovation Spotlight interviews, the GSMA Foundry aims to highlight groundbreaking developments and investment opportunities, with over 700 mobile operators globally seeking new innovations. This [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":11289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","footnotes":""},"categories":[125,149],"tags":[],"algolia_discover_type":[206,210],"class_list":["post-11284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-ibm","algolia_discover_type-article","algolia_discover_type-resource"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Azercell and Mobitel are Transforming Telecom with IBM watsonx - GSMA Foundry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/get-involved\/gsma-foundry\/artificial-intelligence\/how-azercell-and-mobitel-are-transforming-telecom-with-ibm-watsonx\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Azercell and Mobitel are Transforming Telecom with IBM watsonx\" \/>\n<meta property=\"og:description\" content=\"The GSMA Foundry has embarked on an exciting initiative to showcase innovation in the telecommunications sector, aiming to counter the perception that the sector lacks rapid innovation. Through a series of Innovation Spotlight interviews, the GSMA Foundry aims to highlight groundbreaking developments and investment opportunities, with over 700 mobile operators globally seeking new innovations. 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