{"id":41611,"date":"2022-04-05T15:49:01","date_gmt":"2022-04-05T14:49:01","guid":{"rendered":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/gsma_resources\/good-news-robocall-volume-dropped-in-2021-bad-news-with-80-billion-robocalls-consumers-didnt-notice\/"},"modified":"2022-04-05T15:49:01","modified_gmt":"2022-04-05T14:49:01","slug":"good-news-robocall-volume-dropped-in-2021-bad-news-with-80-billion-robocalls-consumers-didnt-notice","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/cn\/gsma_resources\/good-news-robocall-volume-dropped-in-2021-bad-news-with-80-billion-robocalls-consumers-didnt-notice\/","title":{"rendered":"Good News: Robocall Volume Dropped in 2021. Bad News: With 80 Billion Robocalls, Consumers Didn\u2019t Notice"},"content":{"rendered":"<p><strong>Reston, VA, <\/strong>\u00a0\u2013 Consumer frustration with robocalls remains high; TNS <a href=\"https:\/\/tnsi.com\/media-center\/robocall-scam-of-the-month\/\">estimates<\/a> Americans received 78.9 billion robocalls in 2021. While robocall volume is down from pre-pandemic levels, consumers are not feeling the drop: only 38% of Americans report they received fewer robocalls during the pandemic than before Covid-19 according to a new <a href=\"http:\/\/www.tnsi.com\/\">Transaction Network Services<\/a> (TNS) survey of US consumers conducted by global market research firm Kantar.<\/p>\n<p>&nbsp;<\/p>\n<p>In addition, 45% of consumers perceive they receive more than five robocalls per day. And while consumer frustration is widespread, the survey reveals a dramatic gender disparity gap \u2013 females do not trust or want to receive robocalls or robotexts of any type, even if they are for legitimate purposes.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/tnsi.com\/forms\/exploring-consumer-robocall-attitudes-and-perceptions\/\">Key survey findings<\/a>:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Americans are Fed Up with Political Robocalls and Robotexts<\/strong><\/p>\n<p>While political campaigns and causes rely on robocalls and robotexts to get out the vote and fundraise, Americans have little appetite to receive them ahead of the 2022 midterm elections.<\/p>\n<ul>\n<li>Only 3 in 10 of those surveyed don\u2019t mind receiving legitimate political robotexts, while 42% don\u2019t mind receiving legitimate political robocalls.<\/li>\n<li>79% of consumers believe all political robotexts and robocalls should be banned until there is a better way to filter those that are legitimate from those that are nuisance\/scam.<\/li>\n<li>56% of Americans believe they have received a political robotext with misinformation over the past 12 months.<\/li>\n<li>Only 37% of consumers feel it is easy to opt-out of political robotexts, similar to the 38% who feel it is easy to opt-out of political robocalls.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Consumers Want to Know Who\u2019s Calling\u2026and Why<\/strong><\/p>\n<p>The survey reinforces why US carriers are stepping up to meet subscriber demand for <a href=\"https:\/\/tnsi.com\/product\/enterprise-branded-calling\/\">\u201cbranded calling\u201d<\/a> features that offer more incoming call information (brand logo, name, intent of call, etc.) that can help restore consumer trust in voice calling.<\/p>\n<ul>\n<li>43% of consumers still answer calls from unknown numbers for fear of missing an important call, which is why nearly six in 10 (59%) of those surveyed would answer a call if the caller ID displayed the logo of a brand they recognize.<\/li>\n<li>82% of consumers want their carrier to provide <a href=\"https:\/\/tnsi.com\/forms\/exploring-consumer-robocall-attitudes-and-perceptions\/\">more caller information<\/a> (brand logo, name, etc.) so they can make their own decision on whether to answer a call.<\/li>\n<li>77% of consumers want their carrier to provide more caller information (brand logo, name, etc.) to avoid missing legitimate robocalls (health, school, medication, etc.).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Consumers \u2013 Especially Female Consumers \u2013 Don\u2019t Trust Robocalls or Robotexts<\/strong><\/p>\n<p>The survey reveals a massive gender disparity in attitudes towards robocalls and robotexts. Far more women than men don\u2019t want, trust or engage with robocalls and robotexts.<\/p>\n<ul>\n<li>21% of females do not mind receiving robotexts from legitimate political campaigns and causes, compared to 40% of men who don\u2019t mind receiving them.<\/li>\n<li>19% of females do not mind receiving robocalls from legitimate political campaigns and causes, compared to 42% of men who don\u2019t mind receiving them.<\/li>\n<li>Only 19% of women (compared to 38% of men) trust the content of robotexts more than they trust content and source of robocalls.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Bad Actors Served Up a Full Plate of Robocalls During Holidays<\/strong><\/p>\n<p>Bad actors don\u2019t break for the holidays. In fact, they double down with seasonal scams such as fake charities, online purchases from Amazon and other retailers, and debt collection.<\/p>\n<ul>\n<li>Nearly half (48%) of Americans received one or more robocalls\/robotexts this past Thanksgiving Day.<\/li>\n<li>48% reported receiving a robocall or robotext during a holiday meal with their family or friends during a past year\u2019s holiday gathering.<\/li>\n<li>45% of respondents believe they have been targeted by an Amazon online holiday purchase scam via robocall, robotext, email or weblink in the past.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u201cOur survey clearly highlights the depth of frustration that subscribers continue to experience with robocalls,\u201d said Bill Versen, President, <a href=\"https:\/\/tnsi.com\/products\/communications-market\/\">Communications Market<\/a> at TNS. \u201cBut, more importantly, it reveals that consumers welcome the branded calling capabilities that provide additional caller information which allows consumers to block the calls they don\u2019t want and answer the calls most important to them. By providing <a href=\"https:\/\/tnsi.com\/product\/enterprise-branded-calling\/\">branded calling<\/a> information, carriers will be well positioned to rebuild trust in voice calling and mobile texting.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Global market research firm Kantar, on behalf of TNS, surveyed more than 1,000 US adults aged 18-64 between December 2-6, 2021. If you are interested in downloading a full copy of the TNS survey report, which includes detailed findings broken down by age, gender, region and other filters, please <a href=\"https:\/\/tnsi.com\/forms\/exploring-consumer-robocall-attitudes-and-perceptions\/\">click here.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Ends<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>About Transaction Network Services<\/strong><\/p>\n<p>TNS is one of the industry\u2019s leading global providers of infrastructure-as-a-service, platform-as-a-service and private cloud solutions, and a trusted partner to thousands of financial organizations, telecommunication providers and retailers around the world. Since 1990, TNS has grown to provide services to customers in over 60 countries across the Americas, Europe and the Asia Pacific region. For more information please visit tnsi.com.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Company Contact:<\/strong><\/p>\n<p>TNS<\/p>\n<p>Clare Cockroft<\/p>\n<p>703-814-8065<\/p>\n<p>pr@tnsi.com<\/p>\n<p>&nbsp;<\/p>\n<p>Or<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Media Contact:<\/strong><\/p>\n<p>Bluetext for TNS<\/p>\n<p>Brian Lustig<\/p>\n<p>202-836-9112<\/p>\n<p>tns@bluetext.com<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TNS survey of US subscribers finds that 82% want more caller information presented before they answer a call<\/p>\n","protected":false},"author":64,"featured_media":0,"template":"","meta":{"image":null,"json":{"gsma_resources_type":"Press Release","gsma_resources_thumb":"[]","gsma_resources_file":"[]","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":null,"gsma_resources_image":"[]","gsma_resources_url":null,"gsma_resources_date":"05\/04\/2022","gsma_resources_button":"Download"}},"tags":[],"resource_categories":[4871],"algolia_discover_type":[9668],"class_list":["post-41611","gsma_theme_resources","type-gsma_theme_resources","status-publish","hentry","resource_categories-member-press-release","algolia_discover_type-resource"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Good News: Robocall Volume Dropped in 2021. 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