{"id":41789,"date":"2021-03-31T03:52:27","date_gmt":"2021-03-31T10:52:27","guid":{"rendered":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/gsma_resources\/a-pocket-guide-to-optimising-your-mobile-networks\/"},"modified":"2026-05-27T12:15:26","modified_gmt":"2026-05-27T11:15:26","slug":"a-pocket-guide-to-optimising-your-mobile-networks","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/cn\/gsma_resources\/a-pocket-guide-to-optimising-your-mobile-networks\/","title":{"rendered":"A pocket guide to optimising your mobile networks"},"content":{"rendered":"

Operators often struggle to realise their full revenue potential of their messaging business. Traffic can be \u201cinvisible\u201d as messages are routed through unconventional routes and unmonitored SS7 connections. Billable A2P messages are frequently disguised as P2P, or terminated at on-net rates through a variety of techniques and manipulations.<\/p>\n

Clearing up this chaos requires a multifaceted approach, because there are many elements to consider and optimisations to be made. Some of these can seem quite small but they are all important. Some of them can even seem connected to the network in only the loosest of ways.<\/p>\n

Step 1: Start close to home<\/strong><\/p>\n

Addressing\u00a0organisational challenges<\/a>\u00a0is probably one of the most important steps, because you need to be sure all your teams are pulling in the same direction. For example, staff with close relationships with aggregators may not always choose policies or actions that are in the best interests of your MNO, due to financial incentives or a desire to maintain friendships. You also need robust C-level oversight without slowing down critical everyday processes.<\/p>\n

Step 2: Survey the market<\/strong><\/p>\n

You will also need to\u00a0understand the market<\/a>, since this is vital to understanding how traffic behaves. Where messages enter mobile networks<\/a>, the services to which they belong, and the routes they take between their source and your subscribers are all important to correctly segmenting and charging for them. It may not seem relevant, but if you know which apps are popular in your market you will have a good idea of the kind of traffic you should be receiving \u2013 and understanding where the app developer is based will determine which connections it should be using.<\/p>\n

\"a-pocket-guide-to-optimising-your-mobile-networks\"<\/a><\/span><\/span><\/p>\n

Step 3: Prepare the best defence<\/strong><\/p>\n

This is the point where you need to start\u00a0thinking about your firewall<\/a>. Too many operators simply deploy a firewall and consider themselves safe. But properly configuring a firewall requires prior effort to coordinate and plan how to implement appropriate rules and routing procedures. For instance, some operators don\u2019t keep up with manipulations to message content intended to obscure its origin. They might filter content with the phrase \u2018PIN code\u2019 and \u2018P1N code\u2019 but if someone trying to use grey routes switches to \u2018P I N c o d e\u2019 they won\u2019t catch it. So expertise and constant review are vital.<\/p>\n

Step 4: Understand your service messages<\/strong><\/p>\n

To help this coordination, and support the all-important task of ongoing firewall maintenance, operators also need visibility of the\u00a0types of services<\/a>\u00a0using their network. This is an extension of your market understanding: having a comprehensive database of international A2P services and their message profiles lets you weed out manipulated or fraudulent messages. If you start to get traffic from an app that is new to your market, it is invaluable to know what kinds of messages it sends to users, and what content they (should) contain. This lets you quickly iterate blocking rules (from step 3) and tells you which messages to add to your white lists \u2013 and how to appropriately charge for them.<\/p>\n

There are a lot of steps to consider, and so we have created a handy checklist for you to use to see just what needs to be done to optimise your network and unlock its potential.<\/p>\n

Article by Global Message Services<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Operators often struggle to realise their full revenue potential of their messaging business. Traffic can be \u201cinvisible\u201d as messages are routed through unconventional routes and unmonitored SS7 connections.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"image":null,"json":{"gsma_resources_type":"Press Release","gsma_resources_thumb":"[]","gsma_resources_file":"[]","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":"","gsma_resources_image":"[]","gsma_resources_url":"","gsma_resources_date":"","gsma_resources_button":"Download"}},"tags":[],"resource_categories":[4871],"algolia_discover_type":[9668],"class_list":["post-41789","gsma_theme_resources","type-gsma_theme_resources","status-publish","hentry","resource_categories-member-press-release","algolia_discover_type-resource"],"yoast_head":"\nA pocket guide to optimising your mobile networks - Membership<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/cn\/gsma_resources\/a-pocket-guide-to-optimising-your-mobile-networks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A pocket guide to optimising your mobile networks\" \/>\n<meta property=\"og:description\" content=\"Operators often struggle to realise their full revenue potential of their messaging business. 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