{"id":50730,"date":"2024-12-24T11:12:47","date_gmt":"2024-12-24T11:12:47","guid":{"rendered":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/?post_type=gsma_theme_resources&p=50730"},"modified":"2025-04-01T12:49:24","modified_gmt":"2025-04-01T11:49:24","slug":"infobip-rcs-business-messaging-for-telecommunications","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/cn\/gsma_resources\/infobip-rcs-business-messaging-for-telecommunications\/","title":{"rendered":"Infobip – RCS Business Messaging for telecommunications"},"content":{"rendered":"\n

Telecom providers can use RCS Business Messaging to boost customer satisfaction, streamline support, and open new revenue streams. Learn how.<\/p>\n\n\n\n

92% of telecom customers<\/a>\u00a0unhappy with
service quality churned to a competitor<\/p>\n\n\n\n

46% of surveyed customers reported that they canceled a phone, internet, TV or cable contract with a company due to the quality of customer service they received.<\/p>\n\n\n\n

\"picture<\/figure>\n\n\n\n

Five ways RCS Business Messaging is improving the telecom experience<\/h2>\n\n\n\n
    \n
  1. Enhanced customer support<\/strong>: RCS Business Messaging allows quicker, more interactive troubleshooting with features like screen sharing, rich media for explaining solutions, and seamless transfer to live agents when needed. This reduces frustration and improves problem resolution.<\/li>\n\n\n\n
  2. Proactive service updates<\/strong>: Telecoms can send outage alerts, maintenance notifications, and even neighborhood-specific upgrade announcements with location sharing and clear visuals. This improves transparency and customer satisfaction.<\/li>\n\n\n\n
  3. Frictionless billing and payments<\/strong>: Send easy-to-understand invoices with payment options directly within RCS Business Messaging. Clear breakdowns and integrated payment gateways make it easier for customers to manage their accounts.<\/li>\n\n\n\n
  4. Streamlined plan and upgrade selection<\/strong>: Use carousels and interactive guides to present new plans, device options, or add-on services. Customers can browse, compare, and make informed decisions within the messaging interface.<\/li>\n\n\n\n
  5. Personalized promotions<\/strong>: Offer targeted promotions, loyalty rewards, and exclusive deals based on usage patterns with engaging visuals. Create a more tailored experience that leads to increased engagement.<\/li>\n<\/ol>\n\n\n\n
    \"picture<\/figure>\n\n\n\n

    Create telecom conversational journeys over RCS Business Messaging<\/h2>\n\n\n\n

    Send CSAT surveys<\/p>\n\n\n\n

    Notify customers about business changes<\/p>\n\n\n\n

    Assist in the sign-up process<\/p>\n\n\n\n

    Offer secure in-chat payments<\/p>\n\n\n\n

    Send welcome messages<\/p>\n\n\n\n

    Provide interactive bill breakdowns<\/p>\n\n\n\n

    Build loyalty programs<\/p>\n\n\n\n

    Send proactive reminders<\/p>\n\n\n\n

    Send interactive ads<\/p>\n\n\n\n

    Notify customers of expiring subscriptions<\/p>\n\n\n\n

    Upsell new data plan<\/p>\n\n\n\n

    Offer a seamless renewal process<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    Look how others have done it:<\/a><\/h2>\n\n\n\n

    Telekom Deutschland: Elevating customer engagement with RCS Business Messaging<\/a><\/h2>\n\n\n\n

    2xbetter campaign performance<\/a><\/p>\n\n\n\n

    See all chapters: https:\/\/www.infobip.com\/guides\/rcs\/telecommunications<\/p>\n","protected":false},"excerpt":{"rendered":"

    Telecom providers can use RCS Business Messaging to boost customer satisfaction, streamline support, and open new revenue streams. Learn how. 92% of telecom customers\u00a0unhappy withservice quality churned to a competitor 46% of surveyed customers reported that they canceled a phone, internet, TV or cable contract with a company due to the quality of customer service […]<\/p>\n","protected":false},"author":86,"featured_media":0,"template":"","meta":{"image":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2024\/12\/RCS_Business_Messaging_for_telcos_infobip_2024.png","json":{"gsma_resources_type":"Document","gsma_resources_thumb":"[50731]","gsma_resources_file":"null","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":"","gsma_resources_image":"null","gsma_resources_url":"https:\/\/www.infobip.com\/guides\/rcs\/telecommunications","gsma_resources_date":"","gsma_resources_button":"See all chapters"}},"tags":[],"resource_categories":[5257,4872],"algolia_discover_type":[],"class_list":["post-50730","gsma_theme_resources","type-gsma_theme_resources","status-publish","hentry","resource_categories-case-study","resource_categories-resource-document"],"yoast_head":"\nInfobip - RCS Business Messaging for telecommunications - Membership<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/cn\/gsma_resources\/infobip-rcs-business-messaging-for-telecommunications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infobip - RCS Business Messaging for telecommunications\" \/>\n<meta property=\"og:description\" content=\"Telecom providers can use RCS Business Messaging to boost customer satisfaction, streamline support, and open new revenue streams. 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