{"id":53333,"date":"2025-07-02T15:11:34","date_gmt":"2025-07-02T14:11:34","guid":{"rendered":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/?post_type=gsma_theme_resources&#038;p=53333"},"modified":"2025-07-02T15:11:50","modified_gmt":"2025-07-02T14:11:50","slug":"uk-mobile-operators-throw-spectrum-and-sites-at-glastonbury-2025-chasing-5g-performance-leadership","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/cn\/gsma_resources\/uk-mobile-operators-throw-spectrum-and-sites-at-glastonbury-2025-chasing-5g-performance-leadership\/","title":{"rendered":"UK Mobile Operators Throw Spectrum and Sites at Glastonbury 2025, Chasing 5G Performance Leadership"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.ookla.com\/articles\/author\/luke-kehoe\">Luke Kehoe<\/a>, <a href=\"https:\/\/www.ookla.com\/articles\/glastonbury-2025\">July 2nd, 2025<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-uk-s-biggest-music-festival-presents-a-unique-but-challenging-platform-for-mobile-operators-to-showcase-the-strength-of-their-networks\"><strong>The UK\u2019s biggest music festival presents a unique but challenging platform for mobile operators to showcase the strength of their networks<\/strong><\/h2>\n\n\n\n<p>This year\u2019s Glastonbury Festival once again transformed Worthy Farm, a quiet corner of rural England, into the UK\u2019s seventh-largest city for a long weekend of music and celebration in blistering heat. With over 200,000 festival-goers descending on the 900-acre site, all eager to stay connected, the event becomes an immense stress test for the UK\u2019s mobile operators\u2014requiring them to build a temporary metropolitan-scale network from scratch in under three weeks, only to dismantle it again on Monday morning.<br><br>In many ways, Glastonbury is the Super Bowl for operators. It offers a once-a-year opportunity to showcase their network pedigree and technical prowess under the spotlight of intense public scrutiny. In this article, we examine how the networks performed during the big event using Speedtest\u00ae and background signal scan data collected throughout Worthy Farm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\"><a><\/a><strong>Key Takeaways:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Three\u2019s spectrum advantage translated into a significant lead in network performance across key metrics during Glastonbury 2025. Median mobile download speeds on Three (347.66 Mbps) were at least twice as fast as those on any other operator, and the network also topped quality of experience (QoE) measures reflecting the typical performance for web browsing, video calling, and gaming throughout the event. Three\u2019s structural advantage, particularly its larger contiguous mid-band allocation (roughly twice the width of its rivals) and leaner subscriber base (with fewer users per antenna sector), was likely central to its performance lead.<\/li>\n\n\n\n<li>Festival-goers were least likely to experience poor performance on EE\u2019s network throughout Worthy Farm. At the 10th percentile, which captures the slowest 10% of outcomes when signal was weakest or congestion highest, EE still recorded the fastest download and upload speeds of any operator. For festival-goers, this meant fewer moments of buffering; even during peak crowd surges they were more likely to be able to keep streaming and uploading on EE\u2019s network. This likely reflects the performance benefits conferred by the operator\u2019s unique spectrum diversity, which has enabled it to leverage a broad carrier aggregation mix by combining multiple low and mid-band carriers.<\/li>\n\n\n\n<li>Vodafone and O2 lagged on key metrics, though both delivered clear improvements in network performance compared to previous festivals. O2\u2019s lagging position is likely explained by its combination of the largest subscriber base (meaning more users per antenna sector) and the smallest deployable spectrum portfolio, particularly for mid-band 4G. This contributed to O2 trailing its rivals in median download speed performance at the festival. Vodafone fared better on most metrics but recorded the weakest download speed outcomes at the 10th percentile, suggesting more acute congestion issues on its network. Even so, both operators saw median download speeds rise by at least 25% year-on-year, indicating that network investments are paying off.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-glastonbury-has-become-a-seminal-branding-and-engineering-showcase-for-operators-looking-to-tap-its-vast-social-reach\"><a><\/a><strong>Glastonbury has become a seminal branding and engineering showcase for operators looking to tap its vast social reach<\/strong><\/h2>\n\n\n\n<p>Music festivals like Glastonbury skew young, digitally driven, and high in disposable income, exactly the demographic operators fight hardest for. As a result, the event has become a strategic trifecta for operators, acting as an engineering showcase, a customer experience litmus test, and a flagship moment in a summer-long calendar of music-led brand activations all at once.<br><br>From a branding perspective, both Vodafone (currently) and EE (previously) have sought to capitalize on this by investing heavily in event sponsorship to secure the \u201cOfficial Connectivity Partner\u201d title. This status brings exclusivity on-site and within the official app, prime logo placement on stage screens and TV broadcasts, and control over experiential zones such as Vodafone\u2019s \u201cConnect &amp; Charge\u201d tent. The festival\u2019s massive organic social reach means that every selfie or live stream shared over the partner\u2019s network effectively serves as implicit advertising.<\/p>\n\n\n\n<p>Similarly, Glastonbury\u2019s unique platform has also turned it into an important product and technology sandbox. In recent years, operators like Vodafone have turned heads with innovations like geofenced, time-limited eSIM trials and dedicated, custom 5G standalone (SA) network slices for payment terminals. The dense festival crowds create ideal conditions for testing nascent technologies whose value can be hard to demonstrate elsewhere.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-connecting-the-crowds-at-rural-worthy-farm-remains-an-immense-technical-challenge\"><a><\/a><strong>Connecting the crowds at rural Worthy Farm remains an immense technical challenge<\/strong><\/h2>\n\n\n\n<p>Glastonbury drops the population of a medium-sized city into a rural valley for five days. Unlike flagship events held in purpose-built and well-connected venues like Wimbledon or Silverstone, Worthy Farm is set in open countryside with little permanent fiber or power presence. As a result, everything from temporary cells on wheels (COWs) to ducts and generators needs to be transported down narrow lanes, approved by landowners, installed, and tested in the weeks leading up to the festival.<br><br>With more than 210,000 people circulating among more than 100 stages, secret sets and pop-up bars, the event exerts enormous pressure on mobile networks. Traffic hotspots shift constantly as the crowd moves, forcing engineers to repeatedly re-tune power levels and antenna tilt across sites. Vodafone anticipated record demand, projecting 270 TB of traffic on its network during this year\u2019s festival, which is more than it typically carries in several midsized UK towns combined over a day.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-3.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"787\" src=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-3.gif\" alt=\"1\" class=\"wp-image-53344\"\/><\/a><\/figure>\n\n\n\n<p><em>Analysis of Speedtest Intelligence data reveals clusters of poor and very poor signal quality at Glastonbury 2025 tracked the locations with dense crowds, indicating congestion problems<\/em><\/p>\n\n\n\n<p>To meet the challenge, each mobile operator once again deployed a network of COWs across Worthy Farm this year, adding dense capacity wherever crowds gathered. High-performing multi-band radios on the COWs provided both wide coverage (using bands like 700 and 800 MHz) and high capacity (using 3.5 GHz), with operators aggregating every last scrap of available spectrum to maximize network performance. Backhaul was mainly delivered through a mix of fiber and high-capacity microwave links operating in the E-Band (80 GHz).<br><br>The combination of high site density, with up to eleven COWs per operator, and the wide range of spectrum deployed, often spanning five or six carriers, means engineers have to carefully optimize for factors such as interference (when signals from different sites clash), inter-site distance (how close or far the equipment is placed), and TDD frame offsets (timing adjustments to keep data moving smoothly across the networks).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-three-s-spectrum-depth-and-ee-s-spectrum-diversity-emerge-as-key-performance-differentiators-at-this-year-s-festival\"><a><\/a><strong>Three\u2019s spectrum depth and EE\u2019s spectrum diversity emerge as key performance differentiators at this year\u2019s festival<\/strong><\/h2>\n\n\n\n<p>Analysis of <a href=\"https:\/\/www.ookla.com\/speedtest-intelligence\">Speedtest Intelligence\u00ae<\/a> data reveals that Three\u2019s network delivered the highest median download speed at Worthy Farm this year (347.66 Mbps). It also exhibited the smallest gap between its pre-event baseline, when most tests were likely conducted by network engineers in ideal (limited load) conditions, and its in-event performance, highlighting the superior ability of its network to absorb the festival\u2019s surge in demand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\"><\/h3>\n\n\n\n<p>The operator\u2019s lead in median download speed also translated into stronger results for quality of experience across core applications such as web browsing, video calling, and gaming. Users on its network, for example, saw faster page load times and lower latency to popular gaming servers on average.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-17.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"719\" height=\"488\" src=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-17.jpg\" alt=\"2\" class=\"wp-image-53335\" srcset=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-17.jpg 719w, https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-17-300x204.jpg 300w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-21.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"714\" height=\"485\" src=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-21.jpg\" alt=\"3\" class=\"wp-image-53343\" srcset=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-21.jpg 714w, https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-21-300x204.jpg 300w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-16.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"464\" src=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-16.jpg\" alt=\"4\" class=\"wp-image-53334\" srcset=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-16.jpg 681w, https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-16-300x204.jpg 300w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/><\/a><\/figure>\n\n\n\n<p>While Three may not have deployed the most temporary sites in raw numbers at the festival, as reflected by Vodafone leading in average 4G and 5G signal strength readings (a proxy for site density and low-band use), it was able to more than compensate for this by allocating a larger amount of spectrum per site and on a per-subscriber basis. This leverages Three\u2019s inherent advantage of a contiguous 100 MHz block in the 3.5 GHz band, alongside its other valuable spectrum assets, and is helped by its smaller subscriber base (albeit one with a more demanding usage profile).<br><br>Although EE cannot match Three\u2019s sheer mid-band spectrum depth and therefore trails in absolute peak (and median, here) download speeds at events like Glastonbury, its emphasis on spectrum diversity shines when conditions are less than ideal, such as at the cell edge or on congested sites. By deploying a wide range of bands across a broad frequency range, EE\u2019s network achieved the best results across all key quality of service metrics, including download and upload speed and latency, at the 10th percentile during this year\u2019s event. This demonstrates the advantage of distributing traffic over multiple carriers (improving device compatibility) and having deep low-band deployment.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-19.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"455\" src=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-19.jpg\" alt=\"5\" class=\"wp-image-53339\" srcset=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-19.jpg 666w, https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-19-300x205.jpg 300w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/a><\/figure>\n\n\n\n<p>While holding the vaunted \u201cConnectivity Partner\u201d title may have placed extra demands on Vodafone\u2019s network at the festival, its infrastructure underpinned use cases like eSIM onboarding, free Wi-Fi at the \u201cConnect &amp; Charge\u201d stand, and a dedicated 5G SA slice for payment terminals again this year. Despite these pressures, Vodafone delivered robust performance, achieving median download speeds of 106.74 Mbps during the event.<br><br>Vodafone\u2019s performance at the 10th percentile, however, lagged behind all other networks at this year\u2019s festival. As a result, its subscribers were more likely to encounter issues associated with lower speeds, such as video buffering, with Vodafone\u2019s network recording 10th percentile download speeds less than half those of other operators. Analysis of signal strength and signal quality data indicates that its 5G layer was likely relatively more congested, while the opposite appeared true for its 4G network. This may reflect Vodafone\u2019s spectrum mix, which forces heavier reliance on narrow low-band carriers for 5G, while its 4G network benefits from additional capacity through recently refarmed low and high-band 3G carriers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-18.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"446\" src=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-18.jpg\" alt=\"6\" class=\"wp-image-53337\" srcset=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-18.jpg 652w, https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-18-300x205.jpg 300w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/a><\/figure>\n\n\n\n<p>Meanwhile, O2 trailed other operators in most performance metrics, providing lower median download speeds (67.66 Mbps) and poorer web page load times and latencies to popular gaming servers during the event. Its network also recorded poorer signal strength across 4G and 5G on average, potentially reflecting lower site density on Worthy Farm. Despite these comparative shortcomings, factors such as additional spectrum (made available through 3G refarming and the use of 700 MHz for 5G) enabled both Vodafone and O2 to significantly improve performance over the previous year\u2019s festival, with median download speeds increasing by at least 25% for each.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-20.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"836\" height=\"569\" src=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-20.jpg\" alt=\"7\" class=\"wp-image-53341\" srcset=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-20.jpg 836w, https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-20-300x204.jpg 300w, https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/07\/image-20-768x523.jpg 768w\" sizes=\"(max-width: 836px) 100vw, 836px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-glastonbury-will-return-to-a-very-different-uk-network-landscape-in-2027\"><a><\/a><strong>Glastonbury will return to a very different UK network landscape in 2027<\/strong><\/h2>\n\n\n\n<p>Mobile operators will return to Worthy Farm in 2027 after a fallow year, equipped with significant network enhancements. They will have more spectrum to play with due to the Vodafone-Three merger and the upcoming mmWave auction, along with more advanced 5G SA configurations (with carrier aggregation extending to the uplink for the first time). New network demands, should they emerge (such as AI\u2019s potential to increase the focus on latency), will shape deployments. In the interim, the battle for network leadership will continue to play out at the hundreds of other events happening across the UK this summer.<\/p>\n\n\n\n<p><em>Ookla retains ownership of this article including all of the intellectual property rights, data, content graphs and analysis. This article may not be quoted, reproduced, distributed or published for any commercial purpose without prior consent. Members of the press and others using the findings in this article for non-commercial purposes are welcome to publicly share and link to report information with attribution to Ookla.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luke Kehoe, July 2nd, 2025 The UK\u2019s biggest music festival presents a unique but challenging platform for mobile operators to showcase the strength of their networks This year\u2019s Glastonbury Festival once again transformed Worthy Farm, a quiet corner of rural England, into the UK\u2019s seventh-largest city for a long weekend of music and celebration in [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":0,"template":"","meta":{"image":null,"json":{"gsma_resources_type":"Press Release","gsma_resources_thumb":"null","gsma_resources_file":"null","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":"","gsma_resources_image":"null","gsma_resources_url":"","gsma_resources_date":"","gsma_resources_button":""}},"tags":[],"resource_categories":[4871],"algolia_discover_type":[],"class_list":["post-53333","gsma_theme_resources","type-gsma_theme_resources","status-publish","hentry","resource_categories-member-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UK Mobile Operators Throw Spectrum and Sites at Glastonbury 2025, Chasing 5G Performance Leadership - Membership<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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