{"id":54651,"date":"2025-09-25T15:32:40","date_gmt":"2025-09-25T14:32:40","guid":{"rendered":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/?post_type=gsma_theme_resources&p=54651"},"modified":"2025-09-25T15:33:06","modified_gmt":"2025-09-25T14:33:06","slug":"recommerce-and-xiaomi-partner","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/cn\/gsma_resources\/recommerce-and-xiaomi-partner\/","title":{"rendered":"Recommerce and Xiaomi partner to launch Integrated Trade-In programs across Europe"},"content":{"rendered":"\n

GSMA Member Recommerce<\/a>, a leading European player in trade-in, refurbishment and resale of consumer electronics, and Xiaomi<\/a>, a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an Internet of Things (“IoT”) platform at its core, announce a strategic partnership for the deployment of integrated trade-in programs on Xiaomi\u2019s website across Europe and enhance consumer\u2019s purchasing power while reducing e-waste generation.<\/p>\n\n\n\n

Started in May 2025, this partnership integrates trade-in options into the product pages of Xiaomi devices, and therefore directly into the customer journey. This new program allows consumers to benefit from a simplified and seamless trade-in solution when purchasing a new device on Xiaomi\u2019s website. On the product page, the consumer is directly proposed to trade-in a used device. In a few steps, after informing about its used product\u2019s characteristics and condition, the consumer will be offered an
estimated trade-in price, which will be paid out once the device has been inspected by Recommerce.<\/p>\n\n\n\n

The program is currently rolling out in 13 key European countries: France, the UK, Italy, Spain, Netherlands, Germany, Poland, Belgium, Romania, Sweden, Austria, Czech Republic and Hungary, reflecting both companies’ shared ambition to foster more sustainable and circular consumption.<\/p>\n\n\n\n

This partnership is all the more significant as it unites Recommerce with a strong player in the European market and a brand that consumers are increasingly turning to. In Q2 2025, Xiaomi global smartphone shipments reached 42.4 million units, achieving YoY growth for eight consecutive quarters<\/a>. This collaboration strengthens Xiaomi’s presence among consumers and illustrates Recommerce’s commitment to supporting market leaders in their sustainable initiatives.<\/p>\n\n\n\n

\n

“We are thrilled to partner with Xiaomi to offer European consumers a seamless and integrated trade-in solution. This program perfectly aligns with our mission to promote the circular economy and make device trade-in a simpler and more beneficial habit for everyone.” says Augustin Becquet, CEO at Recommerce.<\/p>\n\n\n\n

This partnership is set to redefine Xiaomi customers\u2019 purchasing experience in Europe, offering them a sustainable and convenient option for their old devices, while solidifying Recommerce’s position as a strategic partner for leading tech brands.<\/p>\n<\/blockquote>\n\n\n\n

Interested in membership?<\/h5>\n\n\n\n

As a member of the GSMA, you will join a vibrant community of industry leaders, experts, and visionaries who are shaping the future of mobile technology and its transformative impact on societies worldwide.\u00a0Find out more about membership\u00a0here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

GSMA Member Recommerce, a leading European player in trade-in, refurbishment and resale of consumer electronics, and Xiaomi, a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an Internet of Things (“IoT”) platform at its core, announce a strategic partnership for the deployment of integrated trade-in programs on Xiaomi\u2019s website across […]<\/p>\n","protected":false},"author":102,"featured_media":54655,"template":"","meta":{"image":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/09\/Recommerece-and-Xiaomi-Partnership.png","json":{"gsma_resources_type":"Press Release","gsma_resources_thumb":"[54655]","gsma_resources_file":"null","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":"","gsma_resources_image":"null","gsma_resources_url":"","gsma_resources_date":"","gsma_resources_button":""}},"tags":[],"resource_categories":[4871],"algolia_discover_type":[9667],"class_list":["post-54651","gsma_theme_resources","type-gsma_theme_resources","status-publish","has-post-thumbnail","hentry","resource_categories-member-press-release","algolia_discover_type-press-release"],"yoast_head":"\nRecommerce and Xiaomi partner to launch Integrated Trade-In programs across Europe - 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